At a Glance
- Tasks: Lead customer acquisition strategies and execute hands-on growth initiatives.
- Company: Join Nivoda, a fast-growing B2B marketplace revolutionising the diamond industry.
- Benefits: Enjoy flexible hours, remote work, unlimited holiday, and growth opportunities.
- Other info: Be part of a diverse team that values innovation and real ownership.
- Why this job: Shape the future of a dynamic company during its exponential expansion phase.
- Qualifications: 5+ years in growth with hands-on experience in paid channels and analytics.
The predicted salary is between 63000 - 77000 £ per year.
Nivoda is a fast-growing B2B marketplace that is transforming the global diamond and gemstone industry. We connect buyers and sellers across the world, processing $300M+ in annual transactions and unlocking a $350B industry opportunity. We move fast, think big, and care deeply about the businesses and people we serve.
Our Mission: The diamond trading industry has historically been fragmented, opaque, and inaccessible. Nivoda was founded to change that: to empower businesses of all sizes and locations to participate in a fair, efficient global marketplace. Every line of code, every integration, every automation we build brings us closer to that mission.
About the Role: We are looking for a Growth and Demand Gen Lead to own how Nivoda finds and wins new jewellers. This is a hands-on role for someone who lives in the channels and the numbers. You will run our paid, SEO, and account-based programs yourself, and you will be the person who works out which repeatable, scalable channels actually drive qualified leads, then builds them into an engine.
We do demand gen a particular way. Rather than pushing people to a product page and hoping, we lead with genuine value: free tools, content, and resources that help jewellers run better businesses, and we let that earn the relationship. Your job is to build the acquisition machine around that model and prove, channel by channel, what works.
You will start as an individual contributor with real ownership of the function, working alongside our paid, lifecycle, and GTM engineering talent. As the channels prove out and the work grows, there is a clear path to build and lead a team beneath you.
What would YOU be doing?
- Own net-new customer acquisition: set the demand-gen strategy, then go and execute it yourself, hands-on, across paid and beyond.
- Run our paid channels day to day, Google and Meta to start. For now, the ad accounts are something you are in, not something you hand off.
- Find and build repeatable, scalable channels that drive qualified leads. The goal is a system, not a string of one-off campaigns.
- Grow our SEO and AEO (answer-engine) presence, so jewellers find us when they are looking for help, not only when we are paying to reach them.
- Design and run account-based programs aimed at the specific jewellers we most want as customers.
- Lean into our value-first model: point spend at free tools and content, like our Jeweller Business Health Check, rather than product pages, and build the funnel that turns that attention into signups.
- Work inside our attribution from day one. Partner with our data and GTM engineering leads so every channel is measurable and every dollar is accountable.
- Hand qualified leads off cleanly to the SDR team, and close the loop so you know which channels produce customers, not just clicks.
- Raise the bar on how rigorously the whole team tests and scales growth ideas, wherever those ideas come from.
- Report on what is working in plain terms, kill what is not, and reinvest in what is.
What do we need from YOU?
- 5+ years in growth or demand gen, with a track record of building acquisition channels that scaled, not just managing a spend number.
- Deep, hands-on paid expertise. You can build, run, and optimise Google and Meta campaigns yourself, today.
- Real experience across more than one channel: paid plus some mix of SEO, ABM, lifecycle, or net-new experiments.
- You think in systems, repeatable and measurable and scalable, and you are suspicious of any win you cannot explain or repeat.
- Fluency with attribution and analytics. You start from the numbers and you can defend them.
- Comfort as a hands-on IC on a small team, building process where none exists, with the ambition to grow into leading a team.
- A bias for experiments. You ship, measure, learn, and move, rather than planning forever.
- Happy to use AI and modern tooling to move faster.
Nice to have:
- Experience acquiring small business owners, retailers, or a trade audience.
- A marketplace, self-serve, or product-led growth background.
- Hands-on with the tools in our stack: Google Ads, Meta, HubSpot, Salesforce, Clay, and Mixpanel.
- Experience with a value-first or content-led acquisition model.
- Real SEO and AEO depth as search shifts toward AI-generated answers.
Our culture and what we offer:
- We're a high-growth company in an exponential expansion phase. We move fast, operate with low hierarchy, and give people real ownership from day one.
- If you want to work somewhere you can genuinely shape things: not just maintain them: Nivoda is the place.
Our current benefits:
- Flexible working hours and vibrant company culture
- Remote work
- Opportunities for growth and learning
- Unlimited holiday allowance
- Chance to join during our exponential expansion phase
Equal Opportunity: Nivoda is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Even if it seems you don't meet 100% of our musts, don't let that stop you from applying: we hire for potential and mindset, not just a checklist.
Please submit your CV in English.
Not quite the right role? If this role isn't for you but you're excited about Nivoda, join our Talent Pool and we'll reach out when something's a better fit: nivoda.com/talent-pool
Growth and Demand Gen Lead in Amsterdam employer: Nivoda
Nivoda is an exceptional employer that fosters a dynamic and collaborative work culture, allowing you to thrive in a fast-paced, remote environment. With a focus on employee growth and the autonomy to set your own KPIs, you'll have the opportunity to make a meaningful impact while working alongside a global team of innovators. Join us and be part of a rapidly growing company that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Growth and Demand Gen Lead in Amsterdam
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nivoda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nivoda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nivoda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nivoda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth and Demand Gen Lead in Amsterdam
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nivoda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nivoda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nivoda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nivoda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nivoda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nivoda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
