At a Glance
- Tasks: Engage with jewellery businesses, turning cold calls into warm conversations.
- Company: Join Nivoda, a fast-growing B2B diamond marketplace revolutionising the industry.
- Benefits: Enjoy flexible hours, remote work, unlimited holiday, and growth opportunities.
- Other info: Dynamic culture focused on empowerment and continuous learning.
- Why this job: Be at the forefront of an exciting industry transformation while accelerating your sales career.
- Qualifications: 1-3 years in sales, strong communication skills, and resilience are key.
The predicted salary is between 30000 - 40000 £ per year.
Location: UK (with occasional travel to clients across London and the UK)
Salary: Competitive base + Commission
Team: Buy-side Sales
About Nivoda
Nivoda is a rapidly scaling global B2B diamond and gemstone marketplace connecting jewellery retailers with competitive, high-quality suppliers worldwide. Processing $300M+ in annual transactions and operating across multiple regions, Nivoda is transforming a $350B industry that has historically been slow to modernise. Our platform gives businesses of all sizes, from independent jewellers to major retail chains access to the world's best diamond and gemstone inventory, without the traditional barriers of capital, geography, or information asymmetry.
Our Mission
Diamond and gemstone trading has long been plagued by inefficiency, opacity, and exclusivity. Nivoda was built to change that - to democratise access and empower every business, regardless of size or location, to buy and sell with confidence. Independent jewellers are at the heart of this mission. They deserve the same access to quality, pricing, and selection as the biggest players in the industry. That's exactly what we give them.
The Team
Our Sales team is the engine that brings Nivoda's mission to life. We're a high-energy, globally distributed group that moves fast, owns outcomes, and genuinely cares about the success of every jewellery business we work with. This is a team that thrives on commercial creativity, deep customer relationships, and relentless execution and we're growing fast.
About the Role
As a Sales Development Representative (SDR) at Nivoda, you'll be at the front line of our EMEA growth - identifying, engaging, and qualifying prospective jewellery businesses, and turning cold outreach into warm, excited conversations for our Account Executive team. This is a phone-first, high-volume role: you'll be on the phone every day, having genuine conversations with jewellery business owners across the UK, and building the pipeline that powers our expansion. It's also a launchpad - you'll learn the full sales motion, build real expertise in an industry undergoing massive disruption, and accelerate your career in tech sales.
What would YOU be doing?
- Proactively prospect and qualify new business opportunities via outbound calls, emails, and LinkedIn, targeting independent jewellers, retailers, and diamond buyers across the UK.
- Research target accounts to identify key stakeholders and tailor outreach that resonates, no generic copy-paste sequences.
- Conduct high-volume outreach with a clear narrative: help prospects understand how Nivoda saves them time, money, and headaches.
- Qualify inbound leads efficiently, ensuring the right conversations get to the right AEs at the right time.
- Book and run high-quality demo calls, with handoff to the Account Executive team after signup and KYC verification, with clear notes and context.
- Maintain a clean and accurate CRM (we use Salesforce), pipeline hygiene matters here.
- Collaborate closely with AEs and marketing to refine messaging, test new sequences, and share what's working.
- Hit and exceed weekly and monthly KPIs around activity, conversations held, and meetings sat, and a few other metrics.
- Stay sharp on Nivoda's product, competitive landscape, and the jewellery industry - we invest in your learning.
- Be a key voice in shaping how we build and scale the SDR function in EMEA.
What do we need from YOU?
- 1–3 years of experience in a sales or business development role - ideally at a high-velocity SMB SaaS or marketplace company.
- Proven cold calling experience and genuine comfort on the phone, this role requires daily outbound calling, and you need to be energised by it, not just willing to do it.
- You understand what a strong SMB sales motion looks like - short cycles, high volume, value-led conversations.
- Excellent communicator - you write clearly, speak confidently, and can adapt your pitch on the fly.
- Resilient and driven - you don't let rejection slow you down. You treat every 'no' as data and iterate.
- Naturally curious - you ask good questions and genuinely want to understand the customer's world before you pitch.
- Organised and accountable - you keep your pipeline clean, your follow-ups timely, and your commitments.
- Comfortable working in a fast-paced, ambiguous environment where things evolve quickly and initiative is rewarded.
Nice to have
- Experience in the jewellery industry, luxury goods, or a marketplace with a jewellery or luxury vertical.
- Familiarity with Salesforce or another CRM for pipeline management.
- Any exposure to marketplaces, two-sided platforms, or B2B e-commerce.
- A second language - particularly European languages such as French, German, Italian, Spanish, or Dutch.
Our culture and what we offer
At Nivoda, we believe that employees today want to evolve in a collaborative, high-growth environment where they can demonstrate their abilities and thrive both professionally and personally. We work to create a culture of empowerment, continuous learning, and growth where everyone can bring their expertise, own projects, and easily measure their impact. Dynamic working environment in a rapidly growing company. Enjoy a pleasant, low-hierarchy work environment. Engage in intellectually challenging work that contributes significantly to Nivoda's success and scalability.
Our current benefits
- Flexible working hours and a vibrant company culture.
- Remote work.
- Plenty of opportunities for growth and learning.
- Unlimited holiday allowance.
- Chance to join and contribute to a company during its exponential expansion phase.
Equal Opportunity
Nivoda is proud to be an equal opportunity workplace dedicated to promoting diversity. We don't discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Even if it seems you don't meet 100% of our musts - don't let it stop you. We are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.
Please note: Our Talent Acquisition Team is international. We kindly ask you to submit your CV and application in English so that it can be reviewed correctly.
Not quite the right fit? If after reading this job description you believe this is not the best fit for you, we'd encourage you to join our Nivoda Talent Pool so we can keep you in mind as new roles open up.
Sales Development Representative (UK) employer: Nivoda Limited
Nivoda is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to thrive in a high-growth environment. With flexible working hours, unlimited holiday allowance, and ample opportunities for professional development, Nivoda supports its team members in making a meaningful impact as they contribute to the transformation of the diamond and gemstone industry. Join us in a role that not only offers competitive compensation but also positions you at the forefront of innovation in a rapidly expanding marketplace.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative (UK)
✨Tip Number 1
Get comfortable with cold calling! This role is all about making connections, so practice your pitch and be ready to engage prospects. Remember, every 'no' is just a step closer to a 'yes'!
✨Tip Number 2
Do your homework on potential clients. Research their businesses and tailor your outreach to show how Nivoda can solve their specific problems. Personalisation goes a long way in making genuine connections.
✨Tip Number 3
Stay organised! Keep your CRM up to date and track your interactions. This not only helps you stay on top of your leads but also shows your commitment to the process.
✨Tip Number 4
Collaborate with your team! Share insights and strategies with Account Executives and marketing. Working together will help refine your approach and boost your success rate.
We think you need these skills to ace Sales Development Representative (UK)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Sales Development Representative role. Highlight any relevant sales experience, especially in high-volume environments, and don’t forget to mention your comfort with cold calling!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the jewellery industry and how you can contribute to Nivoda's mission. Be genuine and let your personality come through.
Showcase Your Communication Skills:As an SDR, communication is key. Make sure your application showcases your ability to write clearly and adapt your message. Whether it's your CV or cover letter, clarity and confidence should be at the forefront.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Nivoda Limited
✨Know Your Product Inside Out
Before the interview, make sure you understand Nivoda's platform and how it revolutionises the diamond and gemstone marketplace. Familiarise yourself with the benefits it offers to independent jewellers and retailers. This knowledge will help you answer questions confidently and demonstrate your genuine interest in the role.
✨Master the Art of Cold Calling
Since this role involves a lot of outbound calling, practice your cold calling skills. Prepare a few key talking points that highlight how Nivoda saves time and money for jewellery businesses. Role-play with a friend or family member to get comfortable with handling objections and turning them into opportunities.
✨Research Your Prospects
Take the time to research potential clients before your interview. Understand their business models, challenges, and how Nivoda can specifically help them. This will not only impress your interviewers but also show that you’re proactive and genuinely interested in helping clients succeed.
✨Show Your Resilience
In sales, rejection is part of the game. Be prepared to discuss how you've handled setbacks in the past and what you've learned from them. Highlight your resilience and ability to iterate on feedback, as these traits are crucial for success in a high-volume sales environment like Nivoda.
