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- Tasks: Lead global trade marketing initiatives and manage brand strategy for iconic fragrance brands.
- Company: Join Nirvana Brands, a dynamic fragrance company with exciting growth opportunities.
- Benefits: Enjoy a competitive salary, flexible working, and a chance to make a real impact.
- Why this job: Be part of a vibrant team during an exciting expansion phase in the fragrance industry.
- Qualifications: Experience in trade marketing and a passion for beauty and fragrance.
- Other info: Collaborative environment with opportunities for professional development and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Nirvana Brands is a dynamic fragrance company building and distributing licensed fragrances from icons like Sarah Jessica Parker, The Rolling Stones and Laura Ashley.
About the role
Our amazing Sophia is going on maternity leave, and we are looking for a cover for 12 months. We are at a rapid expansion phase, and this individual will play an instrumental role in helping us grow our brand footprint globally. In addition to leading Trade Marketing initiatives globally for key retailers, this role also owns brand management for the largest brand. Supported by the line manager, SVP of Marketing & DTC, and great colleagues, this will be an exciting year full of opportunity to make a difference.
Key Responsibilities
- Trade Marketing: Together with our distributors, retailers, and agency partners, deliver in-store excellence driving trial and sales.
- In collaboration with account managers and customers, craft strong promotion and marketing plans driving sell-in and sell-out.
- Support the Sales Account Managers with negotiation for premium space and display extensions to enhance product visibility and shopper engagement.
- Brand Strategy, Planning & Execution: Work with the SVP developing strong strategies and plans for growth that are approved by the master brand owners (licensors).
- Implement agreed plans and activity with retail partners, distributors, subsidiary teams and owned channel owners (social, DTC & Amazon).
- Work with channel owners and agency/freelance partners delivering strong communication programmes across Owned, Earned & Paid.
- Manage the A&P budgets, analyse spend efficiencies and brand contribution.
- Track and analyse ROI on campaigns & promotions, making data-driven recommendations.
- Brand Guardian: Manage all brand assets making sure that they are all 100% on brand and have been approved by the master brand owners (licensors).
- Make sure that brand guidelines are up to date and shared with key stakeholders.
- Brief our retained creative agency and other content providers in collaboration with owned channel owners (social, DTC & Amazon), agencies, account managers, distributors, subsidiary teams.
- Lead all the product development for the brand within the remit in close collaboration with the creative agency, fragrance producers, licensors and operations team.
- Manage the brand portfolio driving sales and cost efficiencies.
Key Skills & Profile
- Broad skills across the marketing mix, particularly Trade Marketing.
- Solid experience of the Beauty Category and ideally in Fragrance.
- Proactive and autonomous with a can-do attitude.
- Strong verbal and written communicator with great presentation skills.
- Excellent command of PowerPoint and Canva.
- Analytical with a creative flair.
- Highly organised team player, flexible and able to handle multiple activities/priorities, and work efficiently and effectively.
- Dynamic and assertive with ability to work with people at all levels.
Global Trade Marketing Manager (12 Months FTC) employer: Nirvana Brands
Contact Detail:
Nirvana Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Trade Marketing Manager (12 Months FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand values and marketing strategies, especially in the fragrance sector. We want you to show them you’re not just another candidate, but someone who truly gets their vision.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate how your skills align with the role of Global Trade Marketing Manager. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the position. We believe this small gesture can set you apart from other candidates.
We think you need these skills to ace Global Trade Marketing Manager (12 Months FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Global Trade Marketing Manager role. Highlight your experience in trade marketing and the beauty category, especially if you've worked with fragrances before. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in trade marketing and brand management that demonstrate your proactive and can-do attitude.
Showcase Your Analytical Skills: Since this role involves tracking ROI and analysing campaign effectiveness, make sure to mention any relevant analytical tools or methods you've used in previous roles. We love data-driven decision-making, so show us how you’ve made an impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can't wait to hear from you!
How to prepare for a job interview at Nirvana Brands
✨Know Your Brands
Before the interview, dive deep into Nirvana Brands and their fragrance portfolio. Familiarise yourself with the brands they represent, like Sarah Jessica Parker and The Rolling Stones. This knowledge will not only impress your interviewers but also help you articulate how your experience aligns with their brand strategy.
✨Showcase Your Trade Marketing Skills
Prepare specific examples of your past trade marketing initiatives. Think about campaigns you've led that drove sales or enhanced product visibility. Be ready to discuss how you collaborated with retailers and distributors to achieve in-store excellence, as this is crucial for the role.
✨Demonstrate Analytical Thinking
Since the role involves tracking ROI and analysing campaign efficiencies, come prepared with examples of how you've used data to make informed decisions. Discuss any tools or methods you’ve used to analyse marketing performance, as this will show your analytical prowess.
✨Be Ready to Discuss Brand Management
As a brand guardian, you'll need to ensure all assets are on-brand. Prepare to talk about your experience managing brand guidelines and working with creative agencies. Highlight any successful collaborations that resulted in strong brand communication across various channels.
