Senior Key Account Manager in City of London

Nirvana Brands is a global fragrance brand builder and distributor with a modern go to market vision and strong expansion plans. The company is on a mission to become one of the leading and trusted Brand Owners, Licensees and Distributor partners in the beauty category, driving worldwide brand growth through its global organisation, capabilities and network.

Due to our continued success, we are expanding and looking for a Senior Key Account Manager to join our team.

Position Overview

To be a part of the hugely successful UK sales team, strengthening the business and achieving the desired sales revenue and profit targets, market positioning, distribution, and visibility defined by retailers. This role involves full account management of the Nirvana brands portfolio across defined key accounts in the UK, EU & ROW in close conjunction with internal counterparts to deliver specified sales targets. This role requires both strategic thinking and planning plus significant administration.

Key Duties and Responsibilities

• Work within the Commercial team to deliver retailer strategies and achieve agreed sales and profit targets across the Nirvana brands portfolio.
• Be the primary point of contact between Nirvana Brands and retailers.
• Execute a clear methodology for retailer growth and manage the strategic activation calendar to grow sales performance.
• Align plans with retailer strategies and negotiate annual business plans to ensure profitable growth while respecting brand values.
• Align with trade marketing to ensure effective use of trade spend, driving brand awareness while maximising profitability.
• Provide clear reports on activity and sales performance, analysing results vs targets to grow sales performance.
• Review sell out performance and take appropriate action as required.
• Update and deliver monthly, quarterly and annual sales forecasts indicating risks and opportunities.
• Liaise with Supply Chain, providing clear and accurate forecasts.
• Oversee the supply chain within the account through forecasting and delivery.
• Track the trade marketing calendar with Trade Marketing, ensuring activity is happening as planned.
• Implement strategic promotions and marketing packages in line with brand strategy.
• Track investment, analyse ROI and uplift vs targets.
• Optimise brand presence and consumer impact on retailer websites, ensuring all imagery and additional assets are updated.
• Full administration of accounts including briefing New Line Forms, Promotional Forms, Price Lists, invoices, new retailer set up etc.
• Participate in key business meetings such as forecast validation, brand updates, presenting a review of account performance identifying challenges and opportunities.
• Develop strong networks and partnerships across all relevant departments with all accounts.
• Ensure consistent excellent service to retailers delivering a best-in-class approach.
• Update on market and competitor activity within all accounts.
• Other ad hoc activities to drive sales.

You Are:

• Process driven, able to work as part of a team or on own initiative to deliver to required deadlines.
• A creative thinker with a sound market understanding and passion for product.
• Passionate about the fragrance industry, keeping up to date with current trends.
• Adaptable to various situations with the ability to work well towards fixed deadlines.
• Confident in presenting information both verbally and written to a variety of audiences.
• Customer-focused, results-oriented and brand-addicted.

You Have:

• 6-10 years’ experience within a multi-branded sales environment, experience within the fragrance category preferred, but not essential.
• Analytical and detail-oriented.
• Strong communication skills – written and verbal.
• Highly operational and numerate, commercially minded.
• Excellent presentation skills.
• Proficient in Microsoft Office.
• Strong negotiation experience.
• Team player.
• A confident and accountable self-starter who can work autonomously.
• Proven success in managing several projects to tight deadlines.