Marketing Campaign Manager

We are looking for a Global Campaign Manager (Maternity Cover) to lead the planning, execution, and optimisation of our K2 global campaigns.

This role sits at the centre of a cross‑functional ecosystem, partnering closely with Product Marketing, Regional Marketing, Sales, BDRs, and Marketing Operations to deliver end‑to‑end, integrated campaigns built around a clear audience and outcome.

You will be responsible for ensuring campaigns are designed once and executed globally, driving consistency in messaging, speed in execution, and – most importantly – pipeline that converts.

This is not a role focused on isolated activities or regional execution.

It is about orchestrating multi‑channel, full‑funnel campaigns that align to a unified global strategy and deliver measurable business impact.

• Global Campaign Strategy & Planning

• Own the end‑to‑end global campaign architecture for K2, aligned to business priorities and pipeline targets
• Translate product positioning and messaging into full‑funnel campaign strategies (TOFU → MOFU → BOFU → expansion)
• Define target audiences, personas, and core messaging pillars in partnership with Product Marketing

• Integrated Campaign Execution

• Plan and activate multi‑channel, integrated campaigns across regions (digital, events, partners, content syndication, paid media, webinars)
• Ensure campaigns are centrally orchestrated but locally activated through our Regional Marketing Leads, maintaining consistency while enabling regional relevance
• Deliver scalable campaign frameworks that can be repeated and optimised globally

• Cross‑Functional Orchestration

• Act as the central point of coordination across Product Marketing, Regional Marketing, Sales, BDRs, Partners, and Marketing Ops
• Build clear campaign briefs and ensure alignment on goals, messaging, timelines, and execution plans
• Enable BDRs and Sales with the right context, messaging, and follow‑up strategies to convert demand into pipeline

• Campaign Governance & Process

• Establish and manage a structured, repeatable campaign process (intake, planning, execution, measurement)
• Ensure clear ownership, accountability, and decision‑making frameworks (e. g., DACI/RACI)
• Maintain a single, unified campaign plan across all regions and stakeholders

• Performance & Optimisation

• Define and track global campaign KPIs aligned to pipeline and revenue outcomes
• Monitor performance across the funnel (MQL → Opportunity → Closed‑Won)
• Use insights to continuously optimise targeting, messaging, channels, and conversion strategies

• Content & Messaging Alignment

• Ensure all campaign assets and content align to the core K2 narrative and messaging pillars
• Collaborate with content and creative teams to develop assets that drive engagement across the buyer journey
• Maintain consistency in storytelling across all touchpoints and regions

• Pipeline Focus & Impact

• Drive a shift from activity‑based marketing to pipeline‑driven execution
• Ensure all campaign tactics ladder up to a clear business outcome
• Align marketing efforts with sales priorities to accelerate deal progression and conversion

Benefits

• Health: Gain the healthcare coverage you need to be the healthiest you
• Career Development: Advance your career through a wealth of employee resources
• Flexible time off: Enjoy flexible schedules and vacation time to balance life and work.
• Wellness: Join a work environment that prioritises your mental wellness
• Recognition: Receive incentives and rewards for work that is changing the world

Qualifications

• Excellent communication and stakeholder management skills
• Strong understanding of full‑funnel marketing and how to drive pipeline and revenue outcomes
• Ability to translate strategy into execution, balancing big‑picture thinking with operational delivery
• 5+ years of experience in B2B demand generation or global campaign management, ideally within Saa S or enterprise technology
• Data‑driven mindset, with the ability to analyse performance and optimise campaigns accordingly
• Experience with marketing automation and CRM platforms (e. g., Marketo, Salesforce)
• Strong project management and organisational skills, with experience managing complex, global initiatives
• Experience working cross‑functionally with Product Marketing, Sales, BDRs, and Regional teams
• Proven experience building and executing integrated, multi‑channel campaigns across regions
• Comfortable operating in a fast‑paced, high‑growth environment with multiple priorities
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