Contract Marketing Manager (Demand Programs)

Requirements

• Ability to be data-informed and define and execute campaigns that drive pipeline that closes won.
• The ability to work cross-functionally.
• Understanding of full funnel marketing, from strategy through execution and outcomes.
• Outstanding analytical capabilities and attention to detail – constantly demonstrating an understanding of the data, analysing results and seeking continuous improvement.
• 6+ years of marketing at a B2B SaaS company.
• Arabic speaker.

What the job involves

The Marketing Manager – Demand Programs will have a solid background in Digital, Direct & Channel Marketing whose primary responsibility is to define and execute marketing programs to create demand for Nintex across EMEA, specifically UAE and Saudi Arabia. Driven by data, this role will be critical to understanding what activities are driving pipeline and bookings, and which are not.

Working closely with the Pipeline, Sales & Channel teams, it’s essential this role is focused on driving campaigns that align with business goals. This role is responsible for developing and executing marketing activities that drive awareness, pipeline and revenue. A strong background in B2B SaaS marketing and digital activities are key to this critical role in the marketing team, working closely with the regional Go To Market (GTM) teams, ensuring strong execution of the activities across all Nintex teams.

This role works closely with the regional sales teams and the wider marketing team to define, create and optimise Pipeline Programs where they make the most impact to the sales funnel, using all channels (i.e. webinars, web properties, digital, direct and sponsored in-person and virtual events) at their disposal ensuring alignment with overall business objectives, both with our Channel Partners and direct.

Key elements of this role are to be data literate, agile and able to adapt marketing planning and execution to dynamic business priorities. This role works hand in hand with the partner, sales and marketing teams to ensure the relationships are continually nurtured, are seen as strategic within the GTM ecosystem, and in alignment with company targets resulting in a return on activity and investments.

Using the data & results available, develop and execute comprehensive marketing strategies aligned with Nintex’s overall business objectives to reach established goals. In conjunction with the wider Marketing Team and Regional Sales Leadership, identify opportunities for pipeline development across marketing, sales and partners as an integrated campaign, encompassing lead generation, nurturing and conversion strategies.

Campaigns to be reviewed across the wider marketing team to ensure best practice and top performing campaigns are prioritised and rolled out to other regions. Definition and execution of campaigns, including KPI’s, with our GTM teams and Partners to drive pipeline that closes won. Monitor and report on the effectiveness of the campaigns, making data-driven decisions for optimisation, with a mindset of Test, Learn, Optimise (TLO).

Responsible for the setup and execution of the campaign in teams outside of Marketing, resource allocation and appropriate execution of all activities driving towards the set KPI’s for the campaign. Responsible for the strategy and selection of in-region sponsored events, in alignment with target audiences and sales plays. Event execution including lead up, at event and post-event activities across the broader team.

Based on campaign needs, work with product marketing, corporate marketing, content and creative to develop any marketing materials required. Build and cultivate strong cross-functional relationships with key stakeholders within the GTM organisations to align marketing efforts, set objectives, targets and KPI’s within Sales, Partner and Marketing channels.

Ensure buy-in and support from the GTM teams in order to execute the programs seamlessly. Work with the Reporting/Performance teams to ensure optimal setting, and measurement of Campaign KPI’s in the testing framework. Be driven by what the data uncovers, highlighting what is working and what isn’t. Judge campaigns based on pipeline and revenue created, not just on the volume of leads.

Work with the Business Development organisation to ensure timely and appropriate follow-up for campaigns, continuously monitoring for optimisation opportunities. Ensure appropriate follow-up across the sales funnel occurs for all programs, by the GTM teams including our Channel Partners.