At a Glance
- Tasks: Lead customer lifecycle marketing initiatives across EMEA, driving engagement and retention.
- Company: Join NinjaOne, a fast-growing tech company simplifying IT for over 35,000 customers worldwide.
- Benefits: Enjoy flexible remote work, competitive pay, health insurance, and personal development opportunities.
- Other info: Be part of a diverse team that values curiosity, integrity, and kindness.
- Why this job: Make a real impact in a dynamic role that blends creativity with data-driven strategies.
- Qualifications: 5+ years in B2B SaaS marketing, strong analytical skills, and a passion for customer success.
The predicted salary is between 60000 - 75000 £ per year.
As the Customer Lifecycle Marketing Manager for EMEA, you will execute customer expansion, adoption, and engagement programs across the EMEA region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the Director, Customer Lifecycle Marketing, you will partner closely with EMEA leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with local nuance, ensuring EMEA customers receive meaningful, timely, and data-driven engagement at every stage.
Location - remote, anywhere in UK
What You’ll Be Doing
- EMEA Expansion & Adoption Programs
- Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals.
- Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior.
- Partner with EMEA Customer Success and Sales leaders to align programs to regional renewal and expansion motions.
- Cross-Functional Partnership
- Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates.
- Partner with Product Marketing to localize messaging, surface EMEA customer insights into global strategy, and align with broader GTM priorities.
- Work with Advocacy and Community teams to elevate EMEA customer stories through case studies, events, and thought leadership.
- Customer Insights & Measurement
- Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption outcomes, as well as engagement.
- Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact.
- Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results.
- Lifecycle & Journey Execution
- Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile.
- Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes.
- Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona and regional needs.
- Customer Engagement & Advocacy
- Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities.
- Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives.
- Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity.
- Manage customer swag fulfillment and incentive programs through Reachdesk.
- Optimization & Scale
- Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes.
- Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization.
About You
- 5+ years of B2B SaaS customer or lifecycle marketing experience.
- Experience building targeted, behaviour-driven lifecycle programs across the customer journey.
- Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs.
- Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances.
- Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes.
- Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy.
- Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes.
- Strong analytical, communication and project management skills, with the ability to turn insight into action.
- Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment.
- Industry experience in IT, MSP, cyber security, or endpoint management required.
- Embody and lead in NinjaOne’s values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive.
About Us
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
What You’ll Love
- Our flexible working hours with remote office options enable you to successfully balance your personal life and your job.
- You are insured through AXA Private Medical Insurance (PMI).
- Enjoy a gym membership discount, access to EAP, Second Opinion Service, Working Body Service & Canada Life.
- Benefit from Group Income Protection WeCare (virtual services) & Lifeworks App (discounts and cashback).
- Grow personally and professionally with one of the fastest growing companies.
- Develop your skills through our renowned training platform.
- Receive competitive compensation.
- Collaborate with a curious, kind, international and intercultural workforce.
Additional Information
This position is NOT eligible for Visa sponsorship. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
Remote Customer Lifecycle Marketing Manager EMEA in Oldham employer: NinjaOne
NinjaOne is an exceptional employer that prioritises employee well-being and professional growth, offering flexible remote working options across the UK. With a strong focus on collaboration and inclusivity, employees benefit from comprehensive health insurance, personal development opportunities, and a supportive work culture that values curiosity and kindness. Join a rapidly growing company that not only champions customer success but also invests in the success of its team members.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Customer Lifecycle Marketing Manager EMEA in Oldham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NinjaOne and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NinjaOne are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NinjaOne on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NinjaOne. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Remote Customer Lifecycle Marketing Manager EMEA in Oldham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NinjaOne. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NinjaOne:Show us that you’ve done your homework! In your application, briefly mention what you admire about NinjaOne’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NinjaOne
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NinjaOne will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NinjaOne, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
