Business Development Lead, MSP, EMEA in London
Business Development Lead, MSP, EMEA

Business Development Lead, MSP, EMEA in London

London Full-Time 60000 - 80000 £ / year (est.) Home office possible
NinjaOne

At a Glance

  • Tasks: Drive partnerships and market strategies across EMEA, focusing on the DACH region.
  • Company: Join NinjaOne, a fast-growing tech company simplifying IT for 40,000 customers worldwide.
  • Benefits: Enjoy flexible working hours, competitive pay, and comprehensive health insurance.
  • Other info: Remote work opportunity with a diverse and inclusive team culture.
  • Why this job: Make an impact in the MSP ecosystem while developing your skills in a dynamic environment.
  • Qualifications: 5-10 years in Business Development with strong MSP knowledge and communication skills.

The predicted salary is between 60000 - 80000 £ per year.

We are looking for a Business Development Lead, MSP, EMEA to join our Business Development and Partnerships GTM team, reporting to the Head of MSP Partnerships.

Location: Remote, anywhere in UK.

Responsibilities

  • Execute MSP and Tech Alliance partnerships across EMEA, with a strong focus on DACH market penetration.
  • Drive regional go-to-market motions with strategic partners, distributors (VADs), and top-tier MSPs.
  • Act as a visible presence in the MSP ecosystem through events, community engagement, and industry participation.
  • Support and influence enterprise MSP relationships, including engagement with executive stakeholders and complex buying groups.
  • Partner with Sales, Marketing, and Product to ensure partner programs are localized and deliver measurable value.
  • Contribute to closed-won revenue by supporting partner-driven pipeline and accelerating strategic opportunities.
  • Help identify, recruit, and develop high-value MSP partners and regional 'anchor' accounts.
  • Establish and maintain a strong feedback loop between MSP partners and product teams to influence roadmap and positioning.
  • Support NinjaOne’s presence at key regional events, including industry conferences, partner engagements, and executive forums.
  • Maintain BD reporting, pipeline visibility, and regional partnership metrics.

Qualifications

  • 5–10+ years of experience in Business Development, Channel, or MSP-focused roles within the IT ecosystem.
  • Strong understanding of the DACH MSP, reseller, and Systemhaus landscape.
  • Proven ability to contribute to or influence revenue-generating initiatives and partner-driven pipeline.
  • Experience engaging with MSP owners, executives, and technical stakeholders.
  • Strong communication skills with the ability to operate across technical, sales, and executive conversations.
  • Fluent in German and English (required).
  • Comfortable supporting presentations, demos, discovery calls, and partner engagements.
  • Ability to build credibility quickly with both partners and internal stakeholders.
  • Experience with Salesforce or similar CRM systems.
  • Existing network within the DACH MSP or reseller ecosystem is a plus.
  • Experience with IT Operations platforms (RMM, backup, endpoint management, security) is a plus.
  • Background in public speaking, community engagement, or industry presence is a plus.

About Us

NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.

Benefits

  • Our flexible working hours with remote office options enable you to successfully balance your personal life and your job.
  • You are insured through AXA Private Medical Insurance (PMI).
  • Enjoy a gym membership discount, access to EAP, Second Opinion Service, Working Body Service & Canada Life.
  • Benefit from Group Income Protection WeCare (virtual services) & Lifeworks App (discounts and cashback).
  • Grow personally and professionally with one of the fastest growing companies.
  • Develop your skills through our renowned training platform.
  • Receive competitive compensation.
  • Collaborate with a curious, kind, international and intercultural workforce.

Additional Information

This position is NOT eligible for Visa sponsorship. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.

Business Development Lead, MSP, EMEA in London employer: NinjaOne

NinjaOne is an exceptional employer that prioritises employee well-being and professional growth, offering flexible remote working options across the UK. With a strong focus on collaboration within a diverse and international team, employees benefit from comprehensive health insurance, personal development opportunities, and a supportive work culture that values innovation and customer success.
NinjaOne

Contact Detail:

NinjaOne Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Business Development Lead, MSP, EMEA in London

✨Tip Number 1

Network like a pro! Get out there and connect with people in the MSP ecosystem. Attend industry events, join online forums, and engage on social media. The more you put yourself out there, the better your chances of landing that dream job.

✨Tip Number 2

Show up and stand out! When you attend events, don’t just be a face in the crowd. Be visible, share your insights, and make meaningful connections. This will help you build credibility and get noticed by potential employers.

✨Tip Number 3

Leverage your existing network! Reach out to contacts within the DACH MSP landscape and let them know you’re on the lookout for new opportunities. They might have leads or even be able to refer you directly to hiring managers.

✨Tip Number 4

Don’t forget to apply through our website! We love seeing applications from proactive candidates who take the initiative. Plus, it’s a great way to ensure your application gets into the right hands quickly.

We think you need these skills to ace Business Development Lead, MSP, EMEA in London

Business Development
Partnership Management
Market Penetration
Stakeholder Engagement
Sales Strategy
Communication Skills
CRM Systems (Salesforce or similar)
Technical Understanding of IT Operations Platforms
Public Speaking
Community Engagement
Fluency in German and English
Pipeline Management
Networking within DACH MSP Ecosystem
Presentation Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Lead. Highlight your experience in MSP partnerships and any relevant achievements in the DACH market. We want to see how you can drive value for us!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our mission at NinjaOne. Be genuine and let your personality come through.

Showcase Your Network: If you've got connections within the DACH MSP ecosystem, don’t be shy about mentioning them! We love seeing candidates who can leverage their network to build partnerships and drive growth.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!

How to prepare for a job interview at NinjaOne

✨Know Your MSP Landscape

Before the interview, dive deep into the DACH MSP ecosystem. Familiarise yourself with key players, trends, and challenges in the market. This knowledge will not only impress your interviewers but also help you articulate how you can drive partnerships effectively.

✨Showcase Your Communication Skills

Since this role involves engaging with various stakeholders, practice articulating your thoughts clearly and confidently. Prepare examples of past experiences where you successfully navigated complex conversations with MSP owners or executives to demonstrate your strong communication skills.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving abilities in real-world scenarios. Think about how you would approach building relationships with new partners or handling a challenging situation with an existing partner. Use the STAR method (Situation, Task, Action, Result) to structure your responses.

✨Highlight Your Network and Experience

Leverage your existing connections within the DACH MSP ecosystem during the interview. Share specific examples of how your network has helped you achieve business development goals in the past. This will showcase your ability to hit the ground running in this role.

Business Development Lead, MSP, EMEA in London
NinjaOne
Location: London

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