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For Companies At a Glance
- Tasks: Lead global social media strategies and ensure impactful execution across markets.
- Company: SharkNinja is a dynamic product design company known for innovative lifestyle solutions.
- Benefits: Enjoy competitive health insurance, retirement plans, wellness programs, and product discounts.
- Why this job: Join a culture that pushes boundaries and fosters creativity in a global environment.
- Qualifications: 12+ years in social media or digital marketing with strong operational leadership skills required.
- Other info: Diversity, equity, and inclusion are core values at SharkNinja, promoting an authentic workplace.
The predicted salary is between 54000 - 84000 ÂŁ per year.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world .
VP, Social Media Acceleration is a critical leadership role responsible for designing the systems and processes that power a world-class, future-ready social ecosystem. Serving as the right hand and strategic operator to the VP of Global Social, this leader is part operational architect, part strategic connector, and part culture carrier. You will ensure our global social strategy is aligned, execution is accountable, and operations run with clarity, speed, and impact—scaling social media excellence across markets, unlocking innovation, and enabling teams to deliver culturally resonant, business-driving content at global scale.
Key Responsibilities
Global Social Media Strategy & Execution
- Partner with the VP of Global Social Media to translate high-level vision into actionable strategies, playbooks, and market-level execution plans.
- Lead global social operating rhythms—business reviews, leadership meetings, launch readiness, and annual planning—to ensure priorities are clear, tracked, and delivered.
- Drive the integration of paid, organic, influencer, UGC, and social commerce into a unified, high-performing social acceleration model.
Operational Integration Across Regions
- Serve as the connective tissue between global leadership and regional/local teams, ensuring information, priorities, and accountability flow seamlessly.
- Oversee the operational alignment of creative, media, influencer, analytics, and brand partners to enable market success.
- Identify and close organizational gaps that slow execution or create ambiguity, ensuring speed to market and impact.
Content Engine & Creative Enablement
- Lead the development and scaling of a global content engine that delivers high-quality creative across always-on, campaign, and product launch moments.
- Ensure global assets are adaptable for local markets while maintaining brand consistency and cultural relevance.
- Champion innovation in creative formats, storytelling, and the integration of influencer and creator content into our media ecosystem.
Technology, Tools & Insights
- Oversee the global social media tech stack—including publishing, listening, analytics, content management, and advocacy tools.
- Drive the selection, integration, and optimization of platforms to improve speed, collaboration, and performance measurement.
- Leverage real-time insights to optimize creative, media, and audience targeting for maximum impact.
Performance, Governance & Risk Management
- Establish and track KPIs for social performance globally, ensuring results are communicated clearly to leadership.
- Safeguard brand reputation through proactive governance, compliance with platform policies, and readiness for issues or crises.
- Enable data-driven decision-making through consistent reporting and actionable insights.
Team Leadership & Capability Building
- Define and manage global social resourcing—balancing centralized, regional, in-house, and agency support models.
- Build global social fluency across the organization through training, playbooks, and market enablement programs.
- Foster a high-performance culture that champions creativity, inclusivity, and collaboration across all social teams and partners.
Qualifications
- 12+ years in social media, digital marketing, or brand leadership roles, with significant global and operational experience.
- Proven success driving execution in matrixed, multinational environments.
- Deep expertise across the full social ecosystem—paid, organic, influencer, commerce, and emerging technologies.
- Strong operational leadership skills, with the ability to bring structure to complexity and align cross-functional stakeholders.
- Experience managing large-scale creative, media, and influencer initiatives with measurable business outcomes.
- Exceptional communication skills and executive presence.
Impact of the Role
This role is the engine behind SharkNinja’s ability to scale and accelerate its social media presence globally. By connecting strategy to execution, integrating global and local teams, and embedding operational excellence, the VP, Global Social Media Acceleration will ensure our brand shows up with speed, cultural relevance, and impact—everywhere our consumers are.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja\’s Candidate Privacy Notice can be found here:
For candidates based in China, please visit:
For candidates based in Vietnam, please visit:
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at
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VP, Social Media Acceleration employer: Ninjakitchen
Contact Detail:
Ninjakitchen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Social Media Acceleration
✨Tip Number 1
Familiarise yourself with SharkNinja's brand values and product portfolio. Understanding their mission and how they position themselves in the market will help you align your experience and ideas with their goals during discussions.
✨Tip Number 2
Network with current or former employees of SharkNinja on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations for the VP, Social Media Acceleration role, which can be invaluable during interviews.
✨Tip Number 3
Stay updated on the latest trends in social media and digital marketing. Being able to discuss recent innovations or successful campaigns can demonstrate your expertise and passion for the field, making you a more attractive candidate.
✨Tip Number 4
Prepare to showcase your operational leadership skills by having examples ready that illustrate how you've successfully managed complex projects in the past. This will help you convey your ability to bring structure to the role and drive results effectively.
We think you need these skills to ace VP, Social Media Acceleration
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media, digital marketing, and brand leadership. Use specific examples that demonstrate your ability to drive execution in complex environments, as this is crucial for the VP role.
Craft a Compelling Cover Letter: In your cover letter, connect your past experiences with the key responsibilities outlined in the job description. Emphasise your operational leadership skills and how you can bring structure to complexity, which is essential for this position.
Showcase Your Achievements: Quantify your achievements in previous roles, especially those related to social media acceleration and content creation. Use metrics to illustrate your impact on business outcomes, as this will resonate well with SharkNinja's focus on measurable results.
Demonstrate Cultural Fit: Research SharkNinja’s culture and values, particularly their emphasis on diversity, equity, and inclusion. Reflect this understanding in your application by discussing how you can contribute to fostering an inclusive environment and driving innovation within the team.
How to prepare for a job interview at Ninjakitchen
✨Understand the Company Culture
Before your interview, take some time to research SharkNinja's culture and values. They emphasise an 'Outrageously Extraordinary' mindset, so be prepared to discuss how you embody this in your work and how you can contribute to their innovative environment.
✨Showcase Your Global Experience
Given the global nature of the role, highlight your experience in managing social media strategies across different markets. Be ready to provide examples of how you've successfully integrated local insights into global campaigns.
✨Prepare for Operational Questions
As the role involves operational leadership, expect questions about how you would structure and streamline processes. Think about specific instances where you've improved efficiency or resolved ambiguity in previous roles.
✨Demonstrate Data-Driven Decision Making
SharkNinja values data-driven insights. Be prepared to discuss how you've used analytics to inform your social media strategies and how you measure success. Bring examples of KPIs you've established and tracked in past positions.
