Sales Director - EMEA Retail Accounts
Sales Director - EMEA Retail Accounts

Sales Director - EMEA Retail Accounts

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead strategic growth for EMEA retail accounts and drive impactful initiatives.
  • Company: Join SharkNinja, a global leader in innovative lifestyle solutions.
  • Benefits: Enjoy competitive health insurance, retirement plans, and product discounts.
  • Why this job: Be part of a dynamic team that disrupts markets and drives change.
  • Qualifications: 10+ years in Key Account Management with strong analytical skills.
  • Other info: Embrace a culture of diversity, equity, and inclusion while growing your career.

The predicted salary is between 43200 - 72000 £ per year.

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

The EMEA Retail Accounts Director is accountable for driving the strategy, performance, and governance of SharkNinja’s strategic Key Retail Accounts across EMEA. The role serves as the regional owner of pan-EMEA retail relationships, combining strong commercial leadership, analytical rigor, and executional clarity, with clear guardrails for local implementation. The role ensures regional growth strategy is translated into clear, actionable country plans, supported by high-quality insights, well-defined Risks & Opportunities (R&O), and value-focused initiatives. Position based in London (3 days a week - Hybrid).

What You'll Do

  • Strategic EMEA Accounts Growth: Own central-level relationships with strategic retail accounts and lead the EMEA growth strategy, translating it into clear, executable guidance for country teams. Define and drive EMEA-led growth initiatives, in line with regional priorities, budgets, and ROI objectives, ensuring a best-in-class in-store and online experience for our consumers. Ensure disciplined execution across countries, with clear prioritization, activation cadence, and performance tracking with a consumer-first mindset. Act as the single EMEA point of accountability for account acceleration, governance, and escalation. Drive accountability through structured internal and external performance reviews, clear ownership, and follow-up actions.
  • International JBP/Agreements Management: Own the end-to-end annual JBP/IA process for strategic EMEA accounts. Lead negotiation strategy in close partnership with Legal, Finance, and country teams, ensuring agreements enable scalable growth, sustainable value creation, and effective governance. Ensure strong alignment between EMEA-level agreements and local execution, driving consistency, compliance, and control across markets.
  • Risks & Opportunities Identification: Guide and prioritize the Sales Analyst to deliver high-impact, actionable insights that directly support regional and country decision-making and identify gaps, risks & opportunities. Design, maintain, and own a robust EMEA Account Scorecard to identify risks and opportunities for growth by product category. Ensure timely, relevant, and decision-ready information is consistently delivered to market MDs and EMEA Leadership Team with recommendations for performance improvement.
  • Commercial Strategy & Country Enablement: Work closely with the EMEA Commercial Lead to drive the Annual T&C cycle across the region, ensuring rigor, alignment, and value creation. Ensure consistency across EMEA, while allowing flexibility where justified by market dynamics. Provide hands-on support to markets on negotiation strategy, activation planning, and performance improvement.

What You'll Need

  • 10+ years of experience in Key Account Management, Retail Commercial Leadership, or Regional Sales roles.
  • Proven experience managing pan-EMEA retail groups with complex governance models.
  • Strong track record of delivering large-scale growth targets while maintaining commercial discipline and control.
  • Experience operating in matrixed, multi-country environments.

Key Competencies

  • Strong strategic and analytical capability, with the ability to turn data into clear decisions.
  • Deep understanding of EMEA retail dynamics and buying groups.
  • Excellent negotiation and stakeholder management skills.
  • High commercial acumen with a strong ROI mindset.
  • Confident decision-maker with the ability to develop action plans.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Sales Director - EMEA Retail Accounts employer: Ninjakitchen

SharkNinja is an exceptional employer that fosters a culture of innovation and inclusivity, empowering employees to push boundaries and achieve extraordinary results. With competitive benefits, including health insurance, retirement plans, and opportunities for personal and professional growth, the London-based team thrives in a dynamic hybrid work environment that encourages collaboration and creativity. Joining SharkNinja means becoming part of a vibrant community dedicated to disrupting markets and making a meaningful impact in the lives of consumers across EMEA.
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Contact Detail:

Ninjakitchen Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Director - EMEA Retail Accounts

✨Tip Number 1

Network like a pro! Reach out to your connections in the industry, especially those who might have ties to SharkNinja. A friendly chat can open doors that a CV just can't.

✨Tip Number 2

Prepare for the interview by researching SharkNinja's products and values. Show us you’re not just another candidate; demonstrate how your experience aligns with our Outrageously Extraordinary mindset.

✨Tip Number 3

Practice your pitch! Be ready to articulate your vision for driving EMEA retail growth. We want to hear how you’d tackle challenges and seize opportunities in this dynamic market.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our extraordinary team.

We think you need these skills to ace Sales Director - EMEA Retail Accounts

Key Account Management
Retail Commercial Leadership
Strategic Planning
Analytical Skills
Negotiation Skills
Stakeholder Management
Commercial Acumen
Performance Tracking
Risk Management
Opportunity Identification
Matrix Management
Cross-Cultural Communication
ROI Analysis
Executional Clarity
Consumer Insights

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Sales Director role. Highlight your experience in Key Account Management and any specific achievements that align with SharkNinja's goals. We want to see how you can drive growth in EMEA retail accounts!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your skills match what we're looking for. Don’t forget to mention your understanding of EMEA retail dynamics—this is key for us!

Showcase Your Analytical Skills: Since the role requires strong analytical capabilities, be sure to include examples of how you've turned data into actionable insights in your previous roles. We love candidates who can demonstrate their strategic thinking!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the SharkNinja family!

How to prepare for a job interview at Ninjakitchen

✨Know Your Numbers

As a Sales Director, you'll need to demonstrate your analytical skills. Brush up on key metrics related to sales growth, ROI, and market share. Be ready to discuss how you've used data to drive decisions in previous roles.

✨Showcase Your Strategic Mindset

Prepare examples of how you've developed and executed successful growth strategies in the past. Highlight your experience with pan-EMEA retail groups and how you navigated complex governance models to achieve results.

✨Master the Art of Negotiation

Since negotiation is a big part of this role, think of specific instances where you've successfully negotiated agreements. Be prepared to discuss your approach and how you ensure alignment between different stakeholders.

✨Emphasise Cultural Fit

SharkNinja values an 'Outrageously Extraordinary' mindset. Reflect on how your personal values align with their culture. Share stories that illustrate your ability to push boundaries and tackle challenges creatively.

Sales Director - EMEA Retail Accounts
Ninjakitchen

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