Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead Ninja's marketing strategy and execution across the UKI region.
- Company: SharkNinja is a global leader in innovative lifestyle solutions.
- Benefits: Enjoy competitive health insurance, retirement plans, and employee discounts.
- Why this job: Join a dynamic team that pushes boundaries and drives market disruption.
- Qualifications: 12+ years in marketing with strong leadership experience required.
- Other info: Diversity, equity, and inclusion are core to our culture.
The predicted salary is between 57600 - 84000 £ per year.
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world .
About the Role
As VP, Regional Marketing for UKI, you will lead Ninja’s marketing strategy and execution and play a key leadership role in shaping the brand’s growth across the region. Based in London, you will act as both a commercial driver and cultural ambassador – ensuring Ninja resonates with diverse regional audiences while accelerating our global growth agenda.
This high-impact, highly visible role requires a balance of strategic vision, compelling storytelling, regional expertise, commercial acumen, and team leadership to deepen brand connection and deliver measurable growth across the region.
Responsibilities
Regional Leadership & Strategic Planning
- Represent the voice of the UK consumer to global leadership, advocating for regional nuance in consumer behavior, retail dynamics, and media landscape
- Lead the adaptation and activation of the global marketing strategy, aligned to global priorities and brand standards
- Influence global stakeholders on what is needed for the brand to win in-region, driving agenda-setting conversations for the markets
Go-to-Market Excellence
- Own end-to-end GTM planning and execution, including positioning, launch strategy, pricing, and retail readiness
- Lead localization of global campaigns to ensure cultural relevance, brand consistency, and commercial impact
- Partner with Sales to drive category expansion, retail activation, and trade marketing strategies across key accounts
Brand Stewardship, Consumer Insight & Performance
- Champion a consumer-first mindset and elevate regional insights to shape brand positioning, product strategy, and innovation roadmaps
- Monitor KPIs across the region, optimize marketing investments, and drive continuous improvement
- Ensure Ninja’s portfolio is positioned for long-term growth and cultural relevance in the region
Team Leadership & Cross-Functional Collaboration
- Build and lead a high-performing regional marketing team responsible for executing the global marketing strategy within their markets
- Foster strong cross-functional partnerships across Product Marketing, Media, Social, PR, Creative, Sales, and Regional Distributors to drive results
Qualifications
- 12+ years of marketing experience, preferably in CPG, with at least 5 years in a senior leadership role overseeing multiple markets across EMEA
- Deep understanding of regional consumer behavior, cultural dynamics, and the retail/media landscape
- Proven success adapting and executing global marketing strategies in a regional context
- Strong leadership presence, cross-functional influence, and team development capability
- Willingness to travel across the region and to global HQ as needed
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture
Create a Job Alert
Interested in building your career at SharkNinja? Get future opportunities sent straight to your email.
Apply for this job
*
indicates a required field
First Name *
Last Name *
Email *
Phone
Resume/CV
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
LinkedIn Profile
Website
Please attach your portfolio or link your website (if applicable).
Accepted file types: pdf, doc, docx, txt, rtf
Will you now or in the future require sponsorship for employment visa status for the country in which this role is based? (i.e. Skilled Worker Visa) * Select…
Are you comfortable to be in the office specified on the job description, 3 days a week? * Select…
What is your current company? *
What is your current notice period? *
Are you subject to any noncompete nondisclosure/confidentiality agreement? * Select…
I would like to receive updates from a recruiter about this job via SMS. * Select…
How did you hear about us? * Select…
You can choose to receive recruitment marketing communications from us, including updates on job opportunities, career advice, and recruitment events. Select yes if you wish to receive email communications from our recruitment team. You can update your preferences or withdraw consent at any time. To learn more about how we handle your personal data including your rights, and how to opt out of marketing please visit ou * Select…
#J-18808-Ljbffr
Marketing VP, Ninja New London, United Kingdom employer: Ninjakitchen
Contact Detail:
Ninjakitchen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing VP, Ninja New London, United Kingdom
✨Tip Number 1
Familiarise yourself with SharkNinja's product portfolio and recent marketing campaigns. Understanding their brand messaging and how they resonate with consumers will help you articulate your vision for the role during interviews.
✨Tip Number 2
Network with current or former employees of SharkNinja, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be a game-changer in your application process.
✨Tip Number 3
Stay updated on trends in consumer behaviour and marketing strategies within the CPG sector. Being able to discuss these trends and how they apply to SharkNinja's growth can set you apart from other candidates.
✨Tip Number 4
Prepare to showcase your leadership style and experience in cross-functional collaboration. Highlight specific examples where you've successfully led teams or projects that align with the responsibilities outlined in the job description.
We think you need these skills to ace Marketing VP, Ninja New London, United Kingdom
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and qualifications for the Marketing VP position at SharkNinja. Tailor your application to highlight relevant experience in regional marketing strategy and team leadership.
Craft a Compelling CV: Your CV should reflect your 12+ years of marketing experience, particularly in CPG, and showcase your leadership roles. Use quantifiable achievements to demonstrate your impact in previous positions, especially in adapting global strategies to local markets.
Write a Strong Cover Letter: In your cover letter, express your passion for the brand and how your vision aligns with SharkNinja's goals. Highlight your understanding of regional consumer behaviour and your ability to lead cross-functional teams effectively.
Showcase Cultural Fit: SharkNinja values diversity and an 'Outrageously Extraordinary' mindset. In your application, mention experiences that demonstrate your ability to thrive in diverse environments and your commitment to inclusivity and innovation.
How to prepare for a job interview at Ninjakitchen
✨Understand the Brand
Before your interview, make sure you have a solid understanding of Ninja's brand values and product offerings. Familiarise yourself with their recent campaigns and how they resonate with UK consumers. This will help you articulate how your vision aligns with their goals.
✨Showcase Regional Expertise
Highlight your knowledge of the UK market and consumer behaviour during the interview. Be prepared to discuss specific examples of how you've successfully adapted global marketing strategies to fit regional nuances in previous roles.
✨Demonstrate Leadership Skills
As a VP, you'll need to showcase your leadership capabilities. Prepare to discuss your experience in building and leading high-performing teams, as well as how you've fostered cross-functional collaboration to achieve marketing objectives.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategic planning and go-to-market excellence. Be ready to share your thoughts on how to drive category expansion and retail activation, and provide insights on how to measure and optimise marketing investments.
