At a Glance
- Tasks: Lead trade marketing strategy for Shark & Ninja brands across key UK&I retail partners.
- Company: Join SharkNinja, a global leader in innovative lifestyle solutions.
- Benefits: Enjoy competitive health insurance, retirement plans, and product discounts.
- Why this job: Make a real impact in a dynamic environment with growth opportunities.
- Qualifications: Experience with UK&I retailers and strong data-driven marketing skills.
- Other info: Be part of a diverse community that values innovation and authenticity.
The predicted salary is between 36000 - 60000 £ per year.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
We are seeking a dynamic and commercially driven Trade Marketing Manager to own and manage the marketing relationship for a mall cluster our key UK&I retail partners. In this high-impact role, you will lead the trade marketing strategy for the Shark & Ninja brands for these partners across all relevant categories. You'll bring an integrated marketing mindset, ensuring all retail activities align with broader brand and business objectives. The position is based in our central London office (Hybrid - 3 days a week).
What You'll Do
- Retail Partner Leadership: Serve as the primary marketing lead for your cluster, owning the relationship and end-to-end planning, execution, and optimisation of retailer marketing initiatives.
- Brand Leadership: Lead trade marketing strategy and execution for the Shark & Ninja brands.
- Omnichannel Marketing & Digital Commerce: Lead activation across retailer media ecosystems (e.g. onsite, offsite, CRM, and data-led targeting). Partner with retailer category managers and digital teams to optimise the digital content, and conversion across key partners.
- Budget tracking & Commercial Accountability: Apply an integrated marketing lens to the planning and execution of Co-op and other marketing budgets to maximise return and alignment across channels. Own trade marketing performance for your retail accounts, with clear accountability for ROI, incremental revenue, and commercial delivery against targets.
- Data-Driven Optimisation: Leverage internal data and insights from retailers and third-party vendors to optimise return on ad spend (ROAS) and drive continuous improvement.
- Cross-Functional Collaboration: Work closely with the Sales team to ensure trade marketing plans support and enhance commercial targets. Partner with Category Marketing, Brand, Retail Display, Field Marketing, Strategy, Sales, and Analytics to ensure alignment with cross-category product launches and brand campaigns. Align trade marketing investments with UKI Media, Social, and PR teams to ensure unified and impactful customer-facing messaging.
- Global Collaboration: Work with Trade Marketing colleagues across international markets to share learnings, best practices, and drive continuous improvement.
What You'll Bring
- Experience working with major UK&I retailers and navigating complex joint business planning environments.
- Proven ability to plan across multiple categories within a brand portfolio, managing and balancing complex budget allocations.
- Proven ability to influence internal and external stakeholders.
- Strong understanding of ROAS and performance marketing metrics.
- A highly inquisitive mindset with a data-driven approach to problem solving and optimisation.
- Comfortable operating in a fast-paced, agile environment with the ability to pivot plans quickly.
- Excellent stakeholder management and communication skills – able to tailor narratives to different audiences and influence across functions.
- A growth-oriented, "explorer" mindset – forward-thinking, innovative, and never complacent.
- Outcome-focused – prioritising goals over rigid plans and comfortable with changing direction when new insights or challenges emerge.
Our Culture
At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you’re part of an outrageously extraordinary community. Together, we won't just launch products—we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Trade Marketing Manager in London employer: Ninjakitchen
Contact Detail:
Ninjakitchen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work with or know about SharkNinja. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for the interview by researching SharkNinja's products and recent marketing campaigns. Show us you’re not just another candidate; demonstrate your passion for the brand and how you can contribute to their trade marketing strategy.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Trade Marketing Manager. Highlight your successes in managing retail partnerships and driving ROI—make it clear why you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the SharkNinja team and ready to dive into this exciting opportunity.
We think you need these skills to ace Trade Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Trade Marketing Manager role. Highlight your experience with UK&I retailers and any relevant marketing strategies you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Shark & Ninja brands and how you can contribute to our trade marketing strategy. Keep it engaging and personal!
Showcase Your Data Skills: Since data-driven optimisation is key for this role, make sure to mention any experience you have with performance marketing metrics and how you've used data to drive results in past roles. We love numbers that tell a story!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our outrageously extraordinary community!
How to prepare for a job interview at Ninjakitchen
✨Know Your Retail Partners
Before the interview, do your homework on SharkNinja's key UK&I retail partners. Understand their business models, marketing strategies, and how SharkNinja's products fit into their offerings. This will help you demonstrate your knowledge and show that you're ready to lead the trade marketing strategy.
✨Showcase Your Data Skills
Since the role requires a data-driven approach, be prepared to discuss how you've used data to optimise marketing strategies in the past. Bring examples of how you've improved ROAS or driven performance metrics, as this will highlight your analytical mindset and problem-solving abilities.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with various teams, such as Sales, Category Marketing, and Digital teams. Be ready to share specific examples of how you've successfully collaborated across functions to achieve common goals, as this is crucial for the Trade Marketing Manager role.
✨Adopt an Outrageously Extraordinary Mindset
SharkNinja values innovation and a growth-oriented mindset. During the interview, express your enthusiasm for tackling challenges and pushing boundaries. Share instances where you've taken initiative or thought outside the box to drive results, aligning with their culture of disruption and excellence.