Senior Director, Marketing, Nordics/Benelux in London

As the Senior Director of Marketing for Nordics & Benelux at SharkNinja, you will play a pivotal role in shaping and executing the brand's regional marketing strategy while contributing to the global vision. Acting as the voice of Northern Europe, you will ensure that regional consumer insights, cultural nuances, and market dynamics are embedded into global strategies. You will lead the adaptation and execution of marketing initiatives across Nordics and Benelux, empowering local teams to deliver impactful, culturally relevant campaigns that drive brand growth and commercial success. This is a highly visible leadership role requiring a blend of strategic thinking, storytelling, local expertise, and strong commercial acumen.

What You'll Do

• Regional Leadership & Strategic Planning
  • Represent the voice of Nordic and Benelux consumers to global leadership, advocating for regional nuances in behavior, retail environments, and media landscapes.
  • Lead the localization and activation of global marketing strategies, ensuring alignment with brand standards and regional priorities.
  • Influence global stakeholders by identifying opportunities and requirements for success in Northern Europe, helping shape global marketing agendas.
• Go‑to‑Market Excellence
  • Own end‑to‑end go‑to‑market strategy and execution, including product positioning, launch planning, pricing strategy, and retail readiness.
  • Drive the localization of global campaigns to ensure cultural relevance, consistency, and measurable business impact.
  • Partner closely with Sales teams to accelerate category growth, strengthen retail execution, and optimize trade marketing initiatives across key accounts.
• Brand Stewardship, Consumer Insight & Performance
  • Champion a consumer‑first approach, leveraging regional insights to inform brand positioning, product development, and innovation pipelines.
  • Monitor and analyze regional performance metrics, optimizing marketing investments to maximize ROI and drive continuous improvement.
  • Ensure the Ninja portfolio remains competitively positioned for sustainable growth and cultural relevance across Nordics and Benelux.
• Team Leadership & Cross‑Functional Collaboration
  • Build, lead, and inspire a high‑performing regional marketing team across Nordics and Benelux.
  • Foster strong collaboration across Product Marketing, Media, Social, PR, Creative, Sales, and distributor partners to deliver integrated marketing impact.
  • Develop team capabilities and nurture future leadership talent within the organization.

What You'll Bring

• Extensive experience in marketing, ideally within FMCG/CPG or consumer durables, with at least 5 years in a senior leadership role overseeing multiple markets.
• Deep understanding of Nordic and Benelux consumer behavior, cultural dynamics, and retail/media landscapes.
• Proven track record of successfully adapting and executing global marketing strategies within regional markets.
• Strong leadership presence with the ability to influence cross‑functional stakeholders and senior executives.
• Demonstrated ability to build and develop high‑performing teams.
• Commercially driven mindset with strong analytical and decision‑making skills.
• Willingness to travel across Nordics, Benelux, and to global headquarters as required.
• Fluent in English; a Nordic or Dutch language is a plus.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and learning programs.

Equal Employment Opportunity

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture.