Senior UX Designer in Leeds

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Senior UX Designer-DTC

Leeds or London (In office 3 days/week)

About the role

SharkNinjaisseekinga strategic, highly skilled Senior UX Designer to join our Global Digital Store Centre of Excellence. This role will be instrumental in shaping and delivering best-in-class user experiences across our global direct-to-consumer (DTC) websites.

As a Senior UX Designer, you will combine strategic UX thinking with hands-on design craft, leading the end-to-end experience from research and insight through user flows, wireframes,prototypesand high-fidelity UI. You will help define global UX principles while ensuring experiences are grounded in customer needs, businessobjectivesand measurable performance.

You’llpartner closely with Product, Engineering, Creative, Marketing, CRO, Analytics and regional DTC teams to bring theSharkNinjabrand to life online, continuously improving experiences through research,experimentationand data.

This is an opportunity to help set the UX standard for a growing global ecommerce business whileremainingclose to the craft and measurable customer experience.

RESPONSIBILITIES

UX Design & Delivery

• Lead the end-to-end UX design process, from discovery and research through user flows, wireframes, prototypes, high-fidelityUIand final engineering handoff.

• Translate complex customer and business needs into intuitive, engaging and commercially effective digital experiences.

• Create clear user journeys, interaction models and prototypes that communicate design intent to stakeholders and engineering teams.

• Balance customer needs, brand expression, commercialobjectivesand technical constraints throughout the design process.

• Deliver high-quality,responsiveand mobile-first experiences acrossSharkNinja’sglobal DTC ecosystem.

Research & Customer Insight

• Plan and conduct user research, usability testing, customerinterviewsand other qualitative research to uncover customer needs and experience friction.

• Leverage quantitative and qualitativeinsight, including analytics, session replay,surveysand customer research, to inform design decisions.

• Synthesiseresearch into clear insights and actionable recommendations that influence product and experience direction.

• Champion the voice of the customer across cross-functional teams and ensure customer needsremaincentral to decision-making.

• Validate concepts and designs throughout the development process rather than relying solely on post-launch measurement.

CRO, Analytics & Experimentation

• Partner closely with CRO and Analytics teams toidentifycustomer friction, commercialopportunitiesand areas for experience improvement.

• Develop UX solutions designed to improve conversion,engagementand customer satisfaction.

• Support and contribute to A/B testing and experimentationprogrammes, using findings tovalidatehypotheses and continuously improve experiences.

• Use quantitative and qualitative data to evaluate design performance and inform iteration.

• Establish clear success measures for key experience initiatives and connect design decisions to measurable customer and commercial outcomes.

Global UX Standards & Design Systems

• Contribute to defining the global UX vision,principlesand roadmap forSharkNinja’sDTC experiences.

• Establish and maintain UX best practices and processes that improve consistency,qualityand efficiency.

• Contribute tomaintainingand evolvingshared design systems, patterns, styleguidesand Figma libraries to support global scalability and adoption.

• Act as a Figma expert, championing scalablecomponentdesign and efficient collaborative workflows.

• Run design reviews and critique sessions to continually raise the quality bar across digital experiences.

Accessibility & Inclusive Design

• Champion accessibility and inclusive design throughout the end-to-end design process.

• Ensure experiences and design-system components meetappropriate WCAGaccessibility standards.

• Consider accessibility across interaction design, visual design, content hierarchy, responsivebehaviorandcomponentdevelopment.

• Partner with Engineering to ensure accessibility requirements are maintained from design through implementation.

Cross-Functional Collaboration

• Work closely with Product, Engineering, Creative, Marketing, Trading, CRO and Analytics teams to transform businessobjectivesinto seamless digital experiences.

• Partner with Engineering throughout the design process to understand technical opportunities and constraints and ensure high-quality implementation.

• Collaborate with regional