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For Companies At a Glance
- Tasks: Lead and innovate SharkNinja's commerce media strategy across EMEA.
- Company: Join a global leader in product design and technology with a vibrant culture.
- Benefits: Enjoy competitive health insurance, retirement plans, and employee discounts.
- Why this job: Make a real impact by driving growth and innovation in a dynamic environment.
- Qualifications: 8+ years in commerce media with strong leadership and analytical skills.
- Other info: Be part of a diverse community that values your unique voice and growth.
The predicted salary is between 36000 - 60000 £ per year.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another, allowing SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
SharkNinja is seeking a visionary and strategically minded Director, Commerce Media to lead the company’s EMEA commerce strategy across Retail Media, Amazon, and Direct-to-Consumer (DTC). This is a new, high-visibility, enterprise-impact role leading both long-term strategic direction and near-term performance optimization. This leader will serve as the connective tissue between brand media’s demand generation and lower-funnel commerce activation—building a unified full-funnel, commerce-driven media ecosystem that drives profitable growth across business priorities. A deeply consultative and advisory leader, this role will be responsible for shaping investment strategy, advancing our retail and commerce media capabilities, developing solutions that close the bridge between demand generation and demand capture, and ensuring SharkNinja is maximizing performance across all digital commerce touchpoints. The role will also build a strong partnership across SharkNinja performance teams (DTC, AMZ, R.com).
Responsibilities
- Commerce Strategy & Full-Funnel Integration: Lead SharkNinja’s end-to-end commerce media strategy across Retail Media, Amazon Advertising, and DTC performance channels. Build and operationalize a full-funnel commerce framework that bridges brand media, mid-funnel demand generation, and lower-funnel conversion. Partner closely with EMEA Brand Media leadership to connect planning, measurement, and optimization across the entire consumer journey. Define and evangelize a unified commerce vision that drives incremental growth across high-priority categories.
- Investment Strategy & Performance Management: Own top-down and bottom-up investment strategy across commerce channels, balancing efficiency, growth, and strategic brand objectives. Lead annual and quarterly commerce planning cycles, setting clear business-aligned goals, beacons, and KPIs. Build solutions and playbooks that enhance full-funnel ROI, conversion efficiency, and commerce performance. Develop SKU-level strategies to maximize performance for hero, accelerator, and priority innovation items.
- Leadership & Cross-Functional Alignment: Manage and mentor the EMEA Retail Media team; provide dotted-line leadership to Amazon Media and DTC performance teams. Serve as a strategic advisor to Marketing, Sales, IMC, and Finance leaders—aligning commerce strategy with broader business goals. Drive cross-functional operating rhythm: integrated planning, quarterly business reviews (QBRs), and performance readouts. Build strong partnerships with retailers, Amazon, media agencies, and platform partners.
- Data, Measurement & Innovation: Champion measurement excellence across MMM, MTA, path-to-purchase analytics, audience strategy, and incrementality frameworks. Identify and operationalize new commerce media opportunities, emerging platforms, and retail media innovations. Collaborate with Insights, Analytics, and Retail partners to develop dashboards and learning agendas that elevate decision-making. Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity.
What You’ll Bring Qualifications
- 8+ years in commerce media, retail media, performance marketing, or full-funnel media leadership (CPG, retail, or high-growth consumer categories preferred).
- A passion for innovation, a bias for action, and a track record of driving measurable business growth through media and global transformation.
- Proven ability to build full-funnel strategies that connect brand and performance media.
- Deep expertise in Amazon Advertising, Retail Media Networks (RMNs), and/or DTC performance channels.
- Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
- Exceptional leadership, communication, and stakeholder management skills.
- Analytical mindset with fluency in media measurement, attribution, and data-informed decision making.
Preferred Qualifications
- Experience in high-growth consumer brands or multi-category portfolio environments.
- Demonstrated success driving SKU-level performance and retailer-aligned media activation.
- Deep understanding of retail partnerships, platform negotiations, and commerce technology stacks.
Success in This Role Looks Like
- A clear, well-defined EMEA commerce strategy that bridges brand and performance media, accelerating growth across mature and growth markets.
- Higher full-funnel ROI and stronger conversion efficiency across channels.
- A step-change improvement in Retail Media and Amazon performance, grounded in unified measurement.
- Strong collaboration between brand media, retail/eComm teams, and DTC.
- A system of quarterly and annual beacons that drive consistent focus and accountability.
- Repeatable frameworks and playbooks that elevate SharkNinja’s overall commerce maturity.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Director, Commerce Media employer: Ninjakitchen
Contact Detail:
Ninjakitchen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Commerce Media
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at SharkNinja. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching SharkNinja's products and culture. Show us you’re not just another candidate; demonstrate your passion for innovation and how you can contribute to our outrageous goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Director, Commerce Media role. We want to hear how you can drive growth and performance across our commerce channels.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our extraordinary team.
We think you need these skills to ace Director, Commerce Media
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Commerce Media role. Highlight your experience in commerce media and how it aligns with SharkNinja's goals. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven growth and innovation in previous roles. This will help us see the impact you could have at SharkNinja.
Be Authentic: Let your personality shine through in your application. At SharkNinja, we value authenticity and want to know who you are beyond your professional experience. Share your passion for innovation and how you tackle challenges!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our outrageously extraordinary community!
How to prepare for a job interview at Ninjakitchen
✨Know Your Commerce Media Inside Out
Before the interview, dive deep into the world of commerce media, especially focusing on Retail Media and Amazon Advertising. Familiarise yourself with the latest trends and innovations in these areas, as well as SharkNinja's specific strategies. This will not only show your passion but also your readiness to lead their EMEA commerce strategy.
✨Showcase Your Leadership Skills
As a Director, you'll need to demonstrate exceptional leadership abilities. Prepare examples from your past experiences where you've successfully managed teams or projects. Highlight how you’ve mentored others and driven cross-functional collaboration, as this aligns perfectly with the role’s requirements.
✨Prepare for Data-Driven Discussions
Given the analytical nature of the role, be ready to discuss your experience with data measurement and performance management. Bring specific examples of how you've used data to inform decisions and improve ROI in previous roles. This will showcase your analytical mindset and fluency in media measurement.
✨Align with SharkNinja's Culture
Familiarise yourself with SharkNinja's 'Outrageously Extraordinary' culture. Think about how your personal values align with their mission and how you can contribute to their innovative environment. Be prepared to share how you thrive in dynamic settings and push boundaries, as this will resonate well with their team.