About Us
SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack record of bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
We are seeking a Digital Merchandising Manager to own digital content and merchandising across TikTok Shop UK, supporting day-to-day content updates while driving revenue growth through strategic campaign management, LIVE commerce, and optimisation of TikTok Shop operations
This role requires a data-driven mindset, using insights from TikTok Shop platform tools to guide decision-making. You will collaborate closely with local and global teams, LIVE agency partners, and affiliates to ensure our TikTok Shop presence is optimised, compliant, and delivering outstanding consumer experiences.
Key Responsibilities
- Develop andmaintaina digital content and merchandising strategy, using a data-led approach aligned with business and trading priorities.
- Create, audit, and merchandise content to support product launches and trading campaigns
- Own day-to-day shop operations, including voucher/campaign set-up,promotionsand pricing (couponing, discounting, bundles, seasonal activations), and platform policy updates — protecting ASP and margin throughout.
- Own GMV forecasting for TikTok Shop, tracking actuals againstforecastand flagging risks and opportunities.
- Manage and develop a direct report, setting clearobjectivesand supporting their growth.
- Provide actionable insights and recommendations to increase engagement, improve conversion, and optimise the consumer journey.
- Partner cross-functionally with DTC, Social, Category Marketing, Operations, and global TikTok teams to ensure smooth execution.
- Monitor KPIs (GMV, GMV/hour, ROAS, CAC, retention), reporting performance and actionable insights to leadership to improve engagement and conversion.
- Track TikTok Shop trends, competitor strategies, and platform updates to keepSharkNinjaahead.
Skills & Experience
Essential
- Proven experience in e-commerce, digital marketing, or social commerce
- Highly organised, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Excellent communication, stakeholder management, proofreading, and attention to detail.
- Analytical mindset with experience in data-driven decision-making.
- Comfortable working with performance dashboards and marketplace metrics
- Experience building sales/GMV forecasts and reporting against them.
Desirable
- Previouspeople management experience
- TikTok Shop/affiliate marketing experience
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture ataccommodations@sharkninja.com
Digital Merchandising Manager employer: Ninjakitchen
SharkNinja is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Digital Content and Merchandising Executive to thrive. With a commitment to employee growth through impactful learning programs and a supportive community, team members are empowered to push boundaries and drive meaningful change. Located in Needham, Massachusetts, the company offers competitive benefits, including health insurance, retirement plans, and product discounts, ensuring a rewarding work experience.
