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For Companies At a Glance
- Tasks: Build and execute a game-changing go-to-market strategy with impactful partnerships.
- Company: Innovative startup focused on transforming financial infrastructure for self-employed individuals.
- Benefits: Ownership role with potential for significant impact and career growth.
- Why this job: Shape the future of financial services and drive real change in the market.
- Qualifications: Experience in go-to-market strategies and comfort with regulatory environments.
- Other info: Join a dynamic team where your contributions directly influence success.
The predicted salary is between 48000 - 72000 £ per year.
Overview
You get to build the GTM once and have it compound for years. One or two partnerships here can unlock hundreds of thousands, potentially millions, of users. Just leverage. You'll work directly with founders, shape strategy, and own the outcomes. If it works, everyone knows it was you.
What you’ll achieve:
- Land bank and platform partnerships that define the market
- Embed a compliance product into core financial journeys
- Build a GTM engine that scales without burning cash
- Influence product direction at the infrastructure level
This is category-defining work, not incremental growth.
The context (brief): From April 2026, nearly 3 million self-employed people and landlords must move from HMRC systems to private, approved software. HMRC won’t offer a solution. Banks and platforms need one. This business is building the embedded tax infrastructure they’ll rely on.
What you’ll own:
- End-to-end B2B2C GTM strategy
- Partnerships with UK banks (challenger and traditional)
- Commercial structures: licensing, revenue share, white-label
- A GTM playbook that outlasts you
This role is for you if:
- You’re comfortable with regulation and long sales cycles
- You want leverage, not volume
- You don’t need hand-holding to do your best work
- Startup experience matters. This is an ownership role.
What success looks like:
- 2026: Live or pilot bank/platform partnerships
- 2027–28: Scaled distribution with structurally low CACA GTM engine that runs without paid acquisition
If you’re good at GTM and want a role where outcomes matter more than activity, this is worth your time.
Go-To-Market Lead in London employer: nineDots.io
Contact Detail:
nineDots.io Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go-To-Market Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on a job opportunity.
✨Tip Number 2
Prepare for those interviews! Research the company and its culture, and think about how your skills can help them build that GTM engine. Practice common interview questions and have your own questions ready to show you’re genuinely interested.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with potential employers, highlight your past successes in building partnerships or strategies. Use specific examples to demonstrate how you can influence product direction and drive results.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Go-To-Market Lead in London
Some tips for your application 🫡
Show Your Passion for GTM: When you're writing your application, let your enthusiasm for Go-To-Market strategies shine through. We want to see how you can build a GTM engine that scales and makes an impact, so share your experiences and ideas that align with our vision.
Tailor Your Application: Make sure to customise your application for this role. Highlight your relevant experience with partnerships, compliance products, and B2B2C strategies. We love seeing candidates who take the time to connect their skills with what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Focus on your achievements and how they relate to the outcomes we care about—like landing those crucial bank partnerships.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at nineDots.io
✨Know Your GTM Inside Out
Before the interview, make sure you thoroughly understand Go-To-Market strategies, especially in the context of B2B2C. Be ready to discuss how you would approach building a GTM engine that scales without burning cash, and have examples from your past experiences to back it up.
✨Showcase Your Partnership Skills
Since this role involves forming partnerships with banks, come prepared with specific examples of successful partnerships you've built in the past. Highlight your understanding of both challenger and traditional banks, and how you can leverage these relationships to unlock user growth.
✨Demonstrate Regulatory Knowledge
Given the regulatory landscape mentioned in the job description, brush up on relevant compliance issues and be ready to discuss how you would navigate these in your GTM strategy. Showing that you’re comfortable with regulation will set you apart from other candidates.
✨Emphasise Ownership and Results
This is an ownership role, so be prepared to talk about times when you took initiative and drove results. Focus on outcomes rather than just activities, and illustrate how your contributions have made a significant impact in previous roles.
