At a Glance
- Tasks: Lead marketing strategy and drive brand awareness for a beloved Scottish airline.
- Company: Loganair, Scotland's own airline with over 60 years of history.
- Benefits: Competitive salary, hands-on role, and the chance to shape customer experiences.
- Other info: Opportunity for career growth in a dynamic, flat organisational structure.
- Why this job: Make a real impact in a fast-paced environment with personal touch.
- Qualifications: Experience in direct-to-consumer marketing and team management required.
The predicted salary is between 51750 - 63250 £ per year.
- LOGANAIR
- Senior Marketing Manager
Direct-to-consumer marketing. Real pace. Real ownership.
- Glasgow Airport (office based 4 days)
- This is a big role, at a proper Scottish brand
Loganair has been in the skies for over 60 years.
Today they fly over 40 aircraft to destinations across the UK and Europe, and are on a mission to become the airline of choice for people who are done with endless add-on fees, confusing fares and being treated like just another passenger.
They are small enough to know their customers as individuals, big enough to deliver like a major international carrier, and proud to be Scotland's own.
If you want to lead marketing somewhere that still has that personal touch, this is it.
The opportunity
As Senior Marketing Manager, you'll lead the strategic development and day-to-day delivery of all marketing and brand activity for the airline, driving passenger demand, brand awareness, customer loyalty and revenue growth.
You'll report into the Director of Marketing, Communications and Product, and lead a small team.
You'll work closely with the wider commercial team, and form key relationships across the business with operations and crewing, as well as business support areas across IT and finance.
You'll build genuine cross-functional relationships to shape the end-to-end customer experience.
This isn't a role where you set strategy and step back.
You'll have real influence over budgets, brand positioning and campaign direction in a flat, fast-moving business, whilst still being hands-on with delivery.
- What you'll be doing
- Owning marketing strategy across brand, campaigns and digital activity, working closely with partner suppliers on delivery – including digital, creative and media buying agencies.
- Taking full ownership of our website and all brand awareness and tactical campaigns.
- Planning and delivering integrated campaigns for route launches, seasonal promotions and revenue-driving moments.
- Leading and developing your team.
- Managing the marketing budget and reporting performance, ROI and insight straight to senior stakeholders.
- Building relationships right across the business.
- What you'll bring
- Solid direct-to-consumer marketing experience from a similarly lean, fast-paced consumer brand rather than a large corporate structure with a team for every task.
- Previous experience managing a team and operating at a similar level.
- A strategic eye paired with a genuine willingness to get hands-on.
- Confidence engaging with senior leadership and stakeholders across a non-hierarchical business.
- Awareness of the full marketing mix.
- #J-18808-Ljbffr
Senior Marketing Manager in Paisley employer: Nine Twenty
At Nine Twenty, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within our hybrid Glasgow team. Employees benefit from ongoing professional development opportunities, a supportive environment that encourages growth, and the chance to work with cutting-edge AI technologies, making it a truly rewarding place for those looking to make a meaningful impact in tech sales.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Paisley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nine Twenty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nine Twenty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nine Twenty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nine Twenty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Paisley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nine Twenty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nine Twenty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nine Twenty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nine Twenty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nine Twenty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nine Twenty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
