At a Glance
- Tasks: Build and manage CRM campaigns, shaping customer journeys and loyalty communications.
- Company: Loganair, a proud Scottish airline with a personal touch.
- Benefits: Competitive salary, supportive team, and the chance to shape a new CRM.
- Other info: Opportunity to grow in a close-knit team and develop innovative strategies.
- Why this job: Join a dynamic team and make a real impact on customer engagement.
- Qualifications: Experience with CRM platforms, data management, and a passion for marketing.
The predicted salary is between 40000 - 50000 £ per year.
- LOGANAIR
- CRM & Loyalty Executive
Help us build our CRM — right from the ground up.
- Glasgow Airport (office based 4 days)
- This is a big role, at a proper Scottish brand
Loganair has been in the skies for over 60 years.
Today they fly over 40 aircraft to destinations across the UK and Europe, and are on a mission to become the airline of choice for people who are done with endless add-on fees, confusing fares and being treated like just another passenger.
They are small enough to know their customers as individuals, big enough to deliver like a major international carrier, and proud to be Scotland's own.
If you want to lead marketing somewhere that still has that personal touch, this is it.
The opportunity
Their CRM has only been live since February this year, so it's very much still in its infancy, which means there's genuine opportunity to shape segmentation, journeys and loyalty communications from an early stage, rather than working within someone else's legacy setup.
You'll also have support from a new CRM partner helping us build out enhanced segmentation for the initial stages.
You’ll manage the day-to-day delivery of CRM and email marketing activity: campaign builds, automated journeys, loyalty communications, segmentation and database engagement.
Reporting into the Senior Marketing Manager, you’ll be part of a small, close-knit marketing team, which includes Social Media & Content Lead.
- What you’ll be doing
- Building, scheduling and sending CRM and email marketing campaigns, with accurate targeting, personalisation and on-brand content.
- Creating audience segments and loyalty database selections using customer data and behavioural triggers.
- Owning QA on every send: links, data, personalisation and compliance, before anything goes out.
- Reporting on performance: opens, clicks, conversion, database growth and revenue contribution, with clear, actionable insight.
- Running test-and-learn plans (subject lines, content, timing, audiences) and using the results to keep improving.
- Maintaining data quality and consent management in line with GDPR and best practice.
- What you’ll bring
- Hands-on experience with a CRM, email marketing platform or ESP. Hub Spot experience is preferred.
- Genuine comfort with customer data: segmentation, reporting, database hygiene and turning insight into action.
- A background in direct-to-consumer marketing is preferred
- Real enthusiasm for building something new. Our CRM is brand new, and we need someone who wants to make it their own rather than just maintain it.
- Strong attention to detail, a proactive approach, and genuine ownership of your work.
- #J-18808-Ljbffr
CRM & Loyalty Executive in Paisley employer: Nine Twenty
At Nine Twenty, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within our hybrid Glasgow team. Employees benefit from ongoing professional development opportunities, a supportive environment that encourages growth, and the chance to work with cutting-edge AI technologies, making it a truly rewarding place for those looking to make a meaningful impact in tech sales.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Executive in Paisley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nine Twenty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nine Twenty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nine Twenty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nine Twenty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Loyalty Executive in Paisley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nine Twenty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nine Twenty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nine Twenty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nine Twenty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nine Twenty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nine Twenty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
