At a Glance
- Tasks: Build and manage a CRM programme from scratch, focusing on customer journeys and loyalty communications.
- Company: Join Loganair, a dynamic airline with a commitment to innovation and customer engagement.
- Benefits: Enjoy a competitive salary, office-based work, and opportunities for professional growth.
- Other info: Work at Glasgow Airport and collaborate closely with the marketing team.
- Why this job: Shape the future of customer loyalty in a fast-paced environment and make a real impact.
- Qualifications: Experience in CRM, email marketing, and a strong understanding of data governance.
The predicted salary is between 47181 - 52413 £ per year.
LOGANAIR is seeking a CRM & Loyalty Executive to build our CRM from the ground up.
Based at Glasgow Airport (office-based 4 days), you will shape segmentation, journeys and loyalty communications, reporting to the Senior Marketing Manager.
You’ll own day-to-day CRM and email marketing delivery: campaign builds, automated journeys, loyalty communications, segmentation and database engagement, with strong emphasis on data governance under GDPR.
A Hub Spot-friendly background is ideal.
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CRM & Loyalty Architect — Build a Ground-Up Program in Paisley employer: Nine Twenty
At Nine Twenty, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within our hybrid Glasgow team. Employees benefit from ongoing professional development opportunities, a supportive environment that encourages growth, and the chance to work with cutting-edge AI technologies, making it a truly rewarding place for those looking to make a meaningful impact in tech sales.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Architect — Build a Ground-Up Program in Paisley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nine Twenty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nine Twenty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nine Twenty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nine Twenty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Loyalty Architect — Build a Ground-Up Program in Paisley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nine Twenty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nine Twenty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nine Twenty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nine Twenty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nine Twenty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nine Twenty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
