At a Glance
- Tasks: Own digital demand generation and manage channels like LinkedIn and Google Ads.
- Company: Fast-growing tech business with a hands-on, autonomous culture.
- Benefits: Competitive salary, hybrid work model, and career development opportunities.
- Other info: Opportunity to grow within a dynamic team and influence future marketing roles.
- Why this job: Make a real impact in shaping demand generation and driving revenue.
- Qualifications: B2B marketing experience, strong analytics skills, and digital channel expertise.
The predicted salary is between 50000 - 70000 £ per year.
This is a fast-growing tech business operating in a competitive B2B space, with a commercial, hands-on culture and a real appetite for autonomy and ownership. They're building a mature demand generation function from the ground up, moving away from agency dependence and traditional MQL volume towards a high-intent, revenue-focused pipeline model. The culture here rewards proactive, opinionated marketers who are comfortable operating with high autonomy and challenging where needed.
This is a genuine opportunity to take full ownership of digital demand generation, reporting directly to CMO. You'll be hands-on across LinkedIn paid advertising (a key priority), Google Search Ads and HubSpot, directly managing channels rather than overseeing through an agency. Strong analytics and a clear focus on pipeline ownership are central to this role, you'll be accountable for generating quality, high-intent leads rather than chasing MQL volume.
You’ll work closely with sales and product marketing as the team structure evolves, with scope to shape how demand gen operates as the function matures. There's also real career development potential here, with plans to build out further roles in product marketing and content/brand marketing alongside this hire.
You’ll be a self-starter with proven B2B marketing experience and hands-on digital channel skills, particularly LinkedIn paid. Strong commercial acumen and a track record of owning revenue pipeline numbers are essential, along with a genuinely analytical, results-driven approach. ABM campaign experience and sector exposure (tech, SaaS, cybersecurity or IoT) would all be advantageous. This is a role for someone confident operating independently and willing to challenge and direct where needed; a passive or purely generalist background won’t be the right fit here.
You can apply for this role via the Nine Twenty website or contact Kerry McFarlane for more information.
Demand Generation Manager in Glasgow employer: Nine Twenty
As a Demand Generation Manager at this fast-growing tech business in Glasgow, you'll thrive in a dynamic and innovative environment that champions autonomy and ownership. The company fosters a culture of proactive marketing, offering significant career development opportunities as you shape the demand generation function and directly impact revenue growth. With a focus on high-intent lead generation and a collaborative approach with sales and product marketing, this role is perfect for those looking to make a meaningful contribution in a supportive and forward-thinking workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nine Twenty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nine Twenty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nine Twenty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nine Twenty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nine Twenty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nine Twenty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nine Twenty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nine Twenty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nine Twenty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nine Twenty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
