At a Glance
- Tasks: Lead and enhance digital marketing strategies for two purpose-driven outdoor brands.
- Company: Join an award-winning, employee-owned enterprise with a supportive culture.
- Benefits: Enjoy competitive rewards, flexible working, and generous annual leave.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in sustainable outdoor brands while growing your career.
- Qualifications: 5+ years in digital marketing with strong leadership skills required.
The predicted salary is between 60000 - 75000 £ per year.
Join the GearForm group and support an employee-owned award-winning enterprise as Group Head of Digital Marketing in our Group Marketing division.
About Us
Based in Wadhurst, East Sussex, Nikwax Ltd. and Pramo Ltd. are thriving outdoor brands brought to life by a close-knit, supportive, and dedicated team. We pride ourselves on creating a positive working environment where people can do their best work while maintaining a healthy work-life balance. Alongside competitive benefits, we offer a flexible hybrid working model that combines home and office-based working. This is an exciting opportunity to become part of our growing Group and contribute to two purpose-driven brands with a strong heritage and ambitious future.
Nikwax is a leading manufacturer of care products and material systems for outdoor clothing, footwear, and equipment. Working closely with our trusted Partners, we develop and manufacture our products in-house, ensuring exceptional quality and innovation. Sustainability is at the heart of everything we do. We are proud to be the only outdoor company to have received the Queen's Award for Enterprise in Sustainable Development, and in 2026 we have been honoured with a King's Award for the same. Since our founding in 1977, we have remained committed to minimising our environmental impact and have maintained carbon-balanced operations throughout our history.
Pramo creates durable, high-performance clothing for people who enjoy spending time outdoors, helping them stay comfortable in all weather conditions and environments. Beyond designing quality products, we are deeply committed to ethical manufacturing and social responsibility. In 2022, we integrated the management of our Miquelina Foundation factory in Bogot, Colombia into our central operations. Our garments are manufactured there by a highly skilled team, with every product carrying the Fair Trade label. Through this partnership, we have helped provide meaningful employment opportunities for individuals seeking to build more secure and independent futures, creating a positive impact that extends far beyond our products.
The Role
Improve the Groups website and digital marketing performance by leading and enhancing the digital marketing strategy, developing a commercially focused website proposition, defining and implementing a CRM strategy, and continuously monitoring on-site and off-site performance. Provide data-driven recommendations and ongoing improvements to the Groups leadership team.
This Role Involves
- Leading and delivering the Group's digital marketing strategy and website experience, optimising the customer journey from first click through to conversion across all Group websites.
- Collaborating with agency partners to ensure the websites remain commercially focused, user-centric and aligned with brand standards.
- Working closely with the Chief Marketing Officer and Director of IT & Web Services to develop and implement the global CRM and loyalty strategy, including customer segmentation and differentiated programmes for new and returning customers.
- Monitoring, benchmarking and optimising SEO, SEM and website performance to identify opportunities for both short-term gains and long-term growth.
- Setting and managing monthly and seasonal e-commerce marketing budgets to deliver online growth targets agreed with the Chief Marketing Officer.
- Leading key e-commerce sales initiatives and working cross-functionally with Marketing, Sales and Product teams to ensure alignment of objectives, campaigns and tactics across all channels.
- Producing monthly website and sales performance analyses, delivering clear insights and recommendations to the Chief Marketing Officer, and using data to identify opportunities, address performance gaps and drive continuous improvement.
- Managing and developing the Head of Content & Copy, Digital Marketing Executive and Group Team Assistant, ensuring objectives, responsibilities and performance expectations are consistently achieved.
- Continuously evaluating website propositions against customer expectations, conducting competitor benchmarking, and monitoring e-commerce trends and digital innovations to inform strategic recommendations.
- Building and managing relationships with key marketing partners to support customer acquisition, conversion and revenue growth.
- Working collaboratively with internal stakeholders to ensure priorities remain aligned, projects are delivered efficiently and business objectives are achieved.
You Will Have
- Experience as a commercial marketing leader with hands on experience driving digital revenue growth and managing both acquisition strategies and end-to-end campaign delivery.
- Expertise in digital marketing tools such as Google Ads, Google Analytics, META on site analytics and email marketing platforms with the ability to develop strategies across all digital platforms to drive growth and revenue.
- A strong aptitude in digital marketing across CRM, Paid Search, Paid Social, and SEO, together with proven experience with digital transformation initiatives.
- The ability to turn insights into actions quickly and effectively, delivering measurable results at pace, whilst being calm, proactive and always looking for ways to improve business performance.
- Proven experience as a confident leader with 3-5 years experience of managing a team.
- Degree-qualified (BA/MA) in Marketing, Business or a related discipline, with at least 5 years experience in a digital marketing role.
The successful applicant will be based at home but will be required to attend our offices in Wadhurst, East Sussex, at least once a week.
We are passionate and committed to being an inclusive and diverse employer, encouraging different perspectives and experiences to make us a more innovative and creative workplace.
The Rewards
- Competitive benefits and rewards including pension, health cash plan and profit related bonus scheme.
- Additional flexible benefits options including boosted pension contributions, extra holiday or assistance with childcare costs.
- Annual leave starting at 27 days rising with service, plus public holidays.
- Friendly and informal environment with monthly team lunches and quarterly events.
- Be part of an employee-owned business where you can clearly see the effect of your efforts.
- Contribute to an award-winning international group with values that you can believe in.
Candidates must be able to provide evidence of their right to work in the UK.
Group Head of Digital Marketing in Wadhurst employer: Nikwax
Join GearForm as the Group Head of Digital Marketing and be part of an employee-owned, award-winning enterprise that values sustainability and ethical practices. Based in Wadhurst, East Sussex, we offer a supportive work culture with a flexible hybrid model, competitive benefits, and ample opportunities for personal and professional growth. Contribute to our purpose-driven brands while enjoying a friendly environment that celebrates innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Group Head of Digital Marketing in Wadhurst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nikwax and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nikwax are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nikwax on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nikwax. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Head of Digital Marketing in Wadhurst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nikwax. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nikwax:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nikwax’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nikwax
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nikwax will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nikwax, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
