At a Glance
- Tasks: Lead digital marketing strategy and enhance website performance for two outdoor brands.
- Company: Join an award-winning, employee-owned enterprise with a supportive culture.
- Benefits: Enjoy competitive rewards, flexible working, and generous annual leave.
- Other info: Be part of a diverse team committed to innovation and social responsibility.
- Why this job: Make a real impact in sustainable outdoor brands while growing your career.
- Qualifications: Proven digital marketing experience and team management skills required.
The predicted salary is between 50000 - 65000 £ per year.
Join the Gear Form group and support an employee-owned award-winning enterprise as Head of Digital Marketing Delivery in our Group Marketing division.
Based in Wadhurst, East Sussex, Nikwax Ltd. and Páramo Ltd. are thriving outdoor brands brought to life by a close-knit, supportive, and dedicated team.
We pride ourselves on creating a positive working environment where people can do their best work while maintaining a healthy work-life balance.
Alongside competitive benefits, we offer a flexible hybrid working model that combines home and office-based working.
This is an exciting opportunity to become part of our growing Group and contribute to two purpose-driven brands with a strong heritage and ambitious future.
Nikwax is a leading manufacturer of care products and material systems for outdoor clothing, footwear, and equipment.
Working closely with our trusted Partners, we develop and manufacture our products in-house, ensuring exceptional quality and innovation.
Sustainability is at the heart of everything we do.
We are proud to be the only outdoor company to have received the Queen's Award for Enterprise in Sustainable Development, and in 2026 we have been honoured with a King's Award for the same.
Since our founding in 1977, we have remained committed to minimising our environmental impact and have maintained carbon-balanced operations throughout our history.
Páramo creates durable, high-performance clothing for people who enjoy spending time outdoors, helping them stay comfortable in all weather conditions and environments.
Beyond designing quality products, we are deeply committed to ethical manufacturing and social responsibility.
In 2022, we integrated the management of our Miquelina Foundation factory in Bogotá, Colombia into our central operations.
Our garments are manufactured there by a highly skilled team, with every product carrying the Fair Trade label.
Through this partnership, we have helped provide meaningful employment opportunities for individuals seeking to build more secure and independent futures, creating a positive impact that extends far beyond our products.
We offer a flexible working approach, with a balance of homeworking and office days to enhance your work life balance.
We highly value our Partners, and this is an exciting opportunity to join our Group.
The Role
Improve the Group's website and digital marketing performance by effectively implementing the digital marketing strategy, creating a commercially focused team and website propositions, optimising a refreshed CRM strategy and continuously monitoring on and off site performance; whilst suggesting improvements to the Group's leadership team.
- You Will
- Deliver the digital marketing strategy under the guidance of the Chief Marketing Officer and enhance the website experience from first click to conversion across the brands' websites
- Collaborate with associated agencies to ensure the websites are commercially focused, conversion ready and brand appropriate
- Manage the Head of Content and Copy, Digital Marketing Executive and Group Team Assistant in their roles and ensure all associated responsibilities are met
- Implement the brands' CRM and loyalty strategy under the direction of the Chief Marketing Officer; including optimising customer segmentations and rolling out a plan for both new and returning customers
- Monitor and benchmark performance across SEO, SEM and on the websites themselves, to identify opportunities for further improvements, both short and long-term, alongside the brands' agency
- Set and manage monthly and seasonal ecommerce marketing budgets to achieve the growth plans online, determined by the Chief Marketing Officer
- Lead on the key e-commerce sales initiatives, and collaborate with Marketing, Sales and Product teams regarding the tactics, ensuring alignment across channels
- Conduct website and associated sales analyses monthly, with clear insights and propose future tactics to the Chief Marketing Officer.
- Use data to spot opportunities, fix gaps and improve performance across all channels
- Continually analyse site offerings versus customer expectations to ensure a compelling proposition, as well as conducting competitor benchmarking alongside external feedback, as required
- Develop and manage relationships with marketing partners as needed, to support conversion efforts
- Work closely with internal teams to keep everything aligned and moving at speed.
- You Will Have
- Proven experience as a commercial, hands‑on marketer who can demonstrate how to drive revenue through digital marketing; capable of owning multiple moving parts such as acquisition and campaign delivery
- Clear expertise in digital marketing tools as Google Ads, Google Analytics, META on‑site analytics and email marketing platforms
- Demonstrable experience of implementing strategies across all digital platforms to drive growth and revenue
- Strong digital marketing knowledge in all channels, including CRM, Paid Search, Paid Social and SEO
- A calm, proactive outlook, always looking for ways to improve business performance through being data‑led and able to turn insight into action at speed
- Two or more years’ experience, and confidence in, managing a team
- Experience with e‑commerce loyalty schemes (ideally)
- A degree in Marketing, Business or a related discipline, with at least 4 years’ experience in a digital marketing role.
The successful applicant will be based at home but will be required to attend our offices in Wadhurst, East Sussex, at least once a week.
We are passionate and committed to being an inclusive and diverse employer, encouraging different perspectives and experiences to make us a more innovative and creative workplace.
- The Rewards
- Competitive benefits and rewards including pension, health cash plan and profit related bonus scheme
- Additional flexible benefits options including boosted pension contributions, extra holiday or assistance with childcare costs
- Annual leave starting at 27 days rising with service, plus public holidays
- Friendly and informal environment with monthly team lunches and quarterly events
- Be part of an employee‑owned business where you can clearly see the effect of your efforts
- Contribute to an award‑winning international group with values that you can believe in.
Candidates must be able to provide evidence of their right to work in the UK.
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Head of Digital Marketing Delivery in Wadhurst employer: Nikwax Ltd
Join GearForm, an employee-owned, award-winning enterprise based in Wadhurst, East Sussex, where we foster a supportive and positive work culture that prioritises work-life balance. As Group Head of Digital Marketing, you'll enjoy competitive benefits, a flexible hybrid working model, and the opportunity to contribute to purpose-driven brands committed to sustainability and ethical practices. With a focus on employee growth and collaboration, you will be part of a close-knit team dedicated to making a meaningful impact in the outdoor industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing Delivery in Wadhurst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nikwax Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nikwax Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nikwax Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nikwax Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing Delivery in Wadhurst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nikwax Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nikwax Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nikwax Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nikwax Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nikwax Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nikwax Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
