At a Glance
- Tasks: Boost brand awareness and engagement through digital marketing and website management.
- Company: Join an award-winning, employee-owned outdoor company with a friendly team.
- Benefits: Enjoy competitive rewards, flexible working, and generous annual leave.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in sustainable outdoor brands while developing your marketing skills.
- Qualifications: 1-2 years of marketing experience and a relevant degree preferred.
The predicted salary is between 30000 - 40000 £ per year.
Join the GearForm group and support an employee-owned award-winning enterprise as a Group Marketing Executive (Maternity Cover, 15 Month Fixed Term Contract, beginning in July 2026 and ending in September 2027) in our Group Marketing division. Located in Wadhurst, East Sussex, Nikwax Ltd. and Páramo Ltd. are successful outdoor businesses that are run by a close-knit, friendly, and hardworking team. We offer competitive rewards and a flexible hybrid working approach, with a balance of homeworking and in office days.
Nikwax is a leading manufacturer of care products and material systems for outdoor clothing, footwear, and equipment. Our dedicated Partners develop and manufacture our range of products in-house. As the only outdoor company to have won the Queen’s Award for Sustainable Development, Nikwax has an ongoing dedication to minimise impact on the environment and we have carbon balanced our operations since the company was founded in 1977. Páramo Directional Clothing designs durable garments for outdoor people who want to stay comfortable in all weathers and environments.
The Role:
- Improve awareness and engagement with the Páramo and Nikwax brands amongst potential consumers by driving the delivery and reporting of impactful website and digital advertising appearance and functionality, to meet overall marketing objectives.
You Will:
- Collaborate with developers and use CMS tools to update website content, such as product and product offer uploads, blog content and website imagery; to enhance user experience.
- Work with a digital marketing agency and use internal analytics tools to monitor, analyse, and report on the performance of digital campaigns and the brands' websites.
- Ensure brand and product information, both written and visual, is representative and maintained on all website platforms, ensuring content based SEO is analysed with an agency and subsequently optimised.
- Collaborate with the brands' Heads of Marketing to manage the budgets for digital advertising for our agency each month, to allocate resources effectively.
- Upload to, and monitor social media channels to assist and answer questions on behalf of Páramo and Nikwax as required; working closely with Sales and Customer Experience Teams.
- Offer support to the Head of Páramo Marketing Communications and Head of Nikwax Marketing by managing the marketing helpdesk when required and handling various internal administrative tasks as needed.
- Follow Páramo and Nikwax brand guidelines to ensure the creation of some digital assets for advertising channels.
- Provide comprehensive reports during weekly and monthly Páramo and Nikwax meetings, analysing marketing performance statistics, supported by the Team Assistant.
- Contribute to driving the company's content marketing strategy across multiple channels in tandem with the marketing team.
- Assist and maintain relationships with internal and external parties.
You Will Be:
- Capable of engaging with audiences effectively across various digital channels and possess excellent written and verbal communication skills together with strong attention to detail.
- Proficient in developing, implementing, and managing digital marketing communication campaigns.
- Able to understand the approaches for creative and comms planning and be proficient with Wordpress based management systems.
- Experienced in working with Creative/Production Teams to produce visual assets and able to deliver projects with tight deadlines.
- Educated with a BA/MA degree in Marketing, Business or related field. At least 1-2 years’ professional experience in a Marketing Department preferred.
This is a fixed term role for a period of 15 months to cover maternity leave beginning in July 2026 and ending in September 2027. The successful applicant will be based at home but will be required to attend our offices in Wadhurst, East Sussex, at least once a week.
The Rewards:
- Competitive benefits and rewards including pension, health cash plan and profit related bonus scheme.
- Additional flexible benefits options including boosted pension contributions, extra holiday or assistance with childcare costs.
- Annual leave starting at 27 days rising with service, plus public holidays.
- Friendly and informal environment with monthly team lunches and quarterly events.
- Be part of an employee-owned business where you can clearly see the effect of your efforts.
- Contribute to an award-winning international company with values that you can believe in.
We are passionate and committed to being an inclusive and diverse employer, encouraging different perspectives and experiences to make us a more innovative and creative workplace. Candidates must be able to provide evidence of their right to work in the UK.
Group Marketing Executive (FTC) Maternity Cover - 15 Months. July 26 - September 27 employer: Nikwax Ltd
Join the GearForm group as a Group Marketing Executive in Wadhurst, East Sussex, where you will be part of an employee-owned, award-winning company dedicated to sustainability and social responsibility. Enjoy a flexible hybrid working model, competitive benefits including generous annual leave and a profit-related bonus scheme, and a friendly work culture that values collaboration and innovation. This role offers a unique opportunity to contribute to impactful marketing strategies while being part of a team that genuinely cares about making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Executive (FTC) Maternity Cover - 15 Months. July 26 - September 27
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might have insights into Nikwax or Páramo. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital marketing campaigns and any content you've developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out directly to the company. Express your interest in the Group Marketing Executive role and ask if they’d be open to a chat about your fit for the team.
✨Tip Number 4
Stay updated on industry trends! Follow marketing blogs and social media channels to keep your knowledge fresh. This will not only help in interviews but also show your passion for the field.
We think you need these skills to ace Group Marketing Executive (FTC) Maternity Cover - 15 Months. July 26 - September 27
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Group Marketing Executive role. Highlight your digital marketing experience and any relevant projects you've worked on, especially those involving website management or content creation.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about outdoor brands like Nikwax and Páramo. Share specific examples of how you've driven engagement in previous roles and how you can contribute to our marketing objectives.
Showcase Your Digital Skills:Since this role involves working with CMS tools and digital campaigns, make sure to mention any relevant software or tools you're familiar with. If you've used analytics tools to measure campaign performance, let us know!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Nikwax Ltd
✨Know Your Brands Inside Out
Before the interview, dive deep into Nikwax and Páramo. Understand their products, values, and recent campaigns. This will not only show your genuine interest but also help you answer questions about how you can contribute to their marketing goals.
✨Showcase Your Digital Savvy
Be prepared to discuss your experience with digital marketing tools and CMS platforms like WordPress. Bring examples of past campaigns you've worked on, highlighting your role in driving engagement and analysing performance metrics.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, think of examples where you've successfully collaborated in the past. Be ready to discuss how you handle feedback and work towards common goals, especially in a fast-paced environment.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the company’s mission and challenges. For instance, inquire about their future marketing strategies or how they measure the success of their digital campaigns. This shows you're thinking ahead and are genuinely interested in contributing.
