Group Marketing Executive (Maternity Cover Fixed Term Contract)

Join the GearForm group and support an employee-owned award-winning enterprise as a Group Marketing Executive (Maternity Cover Fixed Term Contract beginning in July 2026) in our Group Marketing division. Based in Wadhurst, East Sussex, Nikwax Ltd. and Pramo Ltd. are thriving outdoor brands brought to life by a close-knit, supportive, and dedicated team. We pride ourselves on creating a positive working environment where people can do their best work while maintaining a healthy work-life balance. Alongside competitive benefits, we offer a flexible hybrid working model that combines home and office-based working.

This is an exciting opportunity to become part of our growing Group and contribute to two purpose-driven brands with a strong heritage and ambitious future. Nikwax is a leading manufacturer of care products and material systems for outdoor clothing, footwear, and equipment. Working closely with our trusted Partners, we develop and manufacture our products in-house, ensuring exceptional quality and innovation. Sustainability is at the heart of everything we do. We are proud to be the only outdoor company to have received the Queen's Award for Enterprise in Sustainable Development, and in 2026 we have been honoured with a King's Award for the same. Since our founding in 1977, we have remained committed to minimising our environmental impact and have maintained carbon-balanced operations throughout our history.

Pramo creates durable, high-performance clothing for people who enjoy spending time outdoors, helping them stay comfortable in all weather conditions and environments. Beyond designing quality products, we are deeply committed to ethical manufacturing and social responsibility. In 2022, we integrated the management of our Miquelina Foundation factory in Bogot, Colombia into our central operations. Our garments are manufactured there by a highly skilled team, with every product carrying the Fair Trade label. Through this partnership, we have helped provide meaningful employment opportunities for individuals seeking to build more secure and independent futures, creating a positive impact that extends far beyond our products.

The Role

Increase awareness and engagement for the Pramo and Nikwax brands among target audiences by delivering and optimising impactful website experiences and digital advertising, supported by effective performance reporting to achieve broader marketing objectives.

This Role Involves

• Collaborating with developers and using CMS tools to maintain and update website content, including product listings, promotional offers, blog content and imagery, to enhance the user experience.
• Working with our digital marketing agency and internal analytics tools to monitor, analyse and report on the performance of digital campaigns and brand websites.
• Ensuring brand and product information remains accurate, consistent and engaging across all website platforms, while supporting SEO optimisation in partnership with our digital agency.
• Supporting the management of monthly digital advertising budgets, working closely with the Heads of Marketing and agency partners to ensure effective allocation of resources.
• Managing and monitoring social media channels, responding to customer enquiries and supporting audience engagement in collaboration with Sales and Customer Experience teams.
• Providing support to the Head of Pramo Marketing Communications and Head of Nikwax Marketing by managing marketing helpdesk requests and assisting with a range of administrative tasks as required.
• Creating and adapting digital assets in line with brand guidelines for use across advertising and marketing channels.
• Producing weekly and monthly performance reports, analysing marketing activity and presenting key insights during team and brand meetings.
• Contributing to the development and delivery of the company's content marketing strategy across multiple digital channels.
• Building and maintaining positive working relationships with internal stakeholders, external agencies and other key partners.

You Will Have

• Excellent written and verbal communication skills, with the ability to engage effectively with a range of audiences across multiple digital channels and a strong eye for detail.
• Proven ability to develop, deliver and manage digital marketing and communications campaigns, ensuring content is engaging, targeted and results-driven.
• Good understanding of creative and communications planning, with experience using WordPress-based content management systems.
• Experience collaborating with creative and production teams to develop high-quality visual assets and successfully deliver projects to tight deadlines.
• Degree-qualified (BA/MA) in Marketing, Business or a related discipline, with at least 12 years experience in a marketing or communications role preferred.

This is a fixed term role for a period of 15 months (to cover maternity leave) beginning in July 2026. The successful applicant will be based at home but will be required to attend our offices in Wadhurst, East Sussex, at least once a week.

We aim to review applications shortly after they are received and will arrange interviews when there's someone we're keen to meet. We are passionate and committed to being an inclusive and diverse employer, encouraging different perspectives and experiences to make us a more innovative and creative workplace.

The Rewards

• Competitive benefits and rewards including pension, health cash plan and profit related bonus scheme.
• Additional flexible benefits options including boosted pension contributions, extra holiday or assistance with childcare costs.
• Annual leave starting at 27 days rising with service, plus public holidays.
• Friendly and informal environment with monthly team lunches and quarterly events.
• Be part of an employee-owned business where you can clearly see the effect of your efforts.
• Contribute to an award-winning international group with values that you can believe in.

Candidates must be able to provide evidence of their right to work in the UK. Previous applicants need not reapply.