At a Glance
- Tasks: Lead and develop a dynamic retail team, creating unforgettable consumer experiences.
- Company: Join Nike, a global leader in sportswear and an inclusive employer.
- Benefits: Attractive salary, bonuses, discounts, and a comprehensive benefits package.
- Other info: Exciting career growth opportunities in a diverse and motivating environment.
- Why this job: Be part of Nike's flagship store, shaping the future of retail and community engagement.
- Qualifications: Proven leadership skills and a passion for retail marketing and consumer experiences.
The predicted salary is between 50000 - 65000 £ per year.
This job is with Nike, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
- Head Coach – Brand & Services – Nike London Flagship
- Do you know, what we are missing to create the best retail team on the globe? Someone like
YOU !
In our NIKE Retail Stores we use special job names for our positions: a Store Manager is called "Head Coach",
As a
Head Coach – Brand & Services you are
- Lead and develop the in-house Retail Brand & Services team, setting the standard for consumer experience delivery within the London Global Flagship.
- Drive the strategy, planning and execution of flagship consumer experiences across Running, Football, Fitness and Lifestyle.
- Partner with Global, EMEA and Territory teams to establish the London Global Flagship as Nike’s destination for sport, community and innovation.
- Own the end-to-end consumer journey, connecting product storytelling, services, digital experiences and community engagement.
- Deliver impactful seasonal campaigns while building a year-round flagship experience that brings Nike’s Sporting Worlds to life.
- Develop future-facing services, experiences and operating models that elevate consumer expectations and retail excellence.
- Lead the execution roadmap for the 2026 London Global Flagship opening, ensuring every touchpoint reflects Nike’s premium brand standards.
- Collaborate with Brand Marketing to connect flagship experiences with key sporting, cultural and community moments across London.
- Establish performance metrics and insights frameworks to measure consumer engagement, service adoption, commercial impact and team effectiveness.
What you get
- Attractive salary that evolves with the market and experience
- Opportunity on receiving monthly bonus payments
- Attractive online and in-store employee discounts
- Attractive Benefits Package, Pension & Share scheme
- Exciting development and career opportunities
- Regular training on leadership, sales and products
- A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I)
- Staff dress to represent NIKE and foster our team spirit
- Access to sports activities
- Opportunities to participate in unique NIKE moments
What you bring
- Proven leader with experience coaching and developing high-performing teams, driving accountability and operational excellence.
- Strong retail marketing expertise across in-store experiences, consumer journeys and service-led environments; digital marketing experience is a plus.
- Deep understanding of the sporting goods retail landscape and the evolving needs of London’s flagship consumer.
- Commercially minded, with a track record of delivering experiences that drive engagement, brand affinity, conversion and business performance.
- Experience creating marketing initiatives that increase traffic, participation and repeat consumer engagement across multiple channels.
- Strong understanding of Gen Z and young consumers, with insights into how sport, culture and community influence their relationship with Nike.
Watch this video to find out about the atmosphere in our stores and learn more about our store traditions .
Did we arouse your interest and do you want to support us on our mission
“To bring inspiration and innovation to every athlete in the world.” ? Apply now, easy way online. We are waiting for you!
StudySmarter Expert Advice🤫
We think this is how you could land Store Manager - Brand & Services (Head Coach) - NEW NIKE LONDON FLAGSHIP
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Nike, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Nike!
We think you need these skills to ace Store Manager - Brand & Services (Head Coach) - NEW NIKE LONDON FLAGSHIP
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Nike, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Nike and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Nike that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Nike
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
