At a Glance
- Tasks: Drive culture-led media storytelling and manage relationships across fashion and youth media.
- Company: Join Converse, a brand at the intersection of fashion, music, and youth creativity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for global collaboration.
- Other info: Fast-paced role with opportunities to work on exciting projects and events.
- Why this job: Shape how Converse connects with culture and make an impact in the creative industry.
- Qualifications: Experience in communications or PR, strong media network, and excellent storytelling skills.
The predicted salary is between 55000 - 65000 £ per year.
Who you will work with:
- Director, Communications London, Paris and key EMEA Cities
- The EMEA-based Converse Communications team
- Local and global Brand and Product partners
- Agency partners across PR, influence and cultural marketing
- Select global Communications and Marketing stakeholders
Who are we looking for:
The Converse Communications team shapes how Converse shows up in culture-connecting the brand to the worlds of fashion, style, music, sport and youth creativity through bold, credible storytelling. This role is for a communications professional who is deeply connected to culture, brings strong media instincts, and understands how brands earn relevance today. The Sr. Professional, Communications is a confident external storyteller and relationship builder with a clear point of view, capable of creating earned moments, navigating fast-moving media cycles, and placing Converse meaningfully within cultural conversation.
Working closely with the Communications Director and agency partners, this role helps develop and execute external communications and media strategies, with London serving as a critical cultural hub.
Required:
- Proven experience in communications, PR or media relations, ideally within fashion, lifestyle, culture or creative industries.
- A strong London-based media network, with demonstrated relationships across established and emerging outlets-including fashion, culture, sport, lifestyle and youth media, as well as streamers, podcasters and Substack writers.
- Excellent writing and storytelling skills, with strong editorial judgment.
- Deep understanding of the fashion ecosystem, including stylists, influencers and cultural tastemakers.
- Strong news sense and confidence operating in fast-moving media environments.
- A clear cultural point of view and passion for style, youth culture and creative expression.
- Proven ability to manage multiple projects at pace while maintaining attention to detail.
- Fluent written and spoken English.
Preferred:
- Experience working with a fashion, sneaker or culture-driven brand.
- Strong understanding of sport as culture (basketball, skate), rather than performance sport.
- Experience partnering with global teams while operating confidently at local market level.
- Comfort working with high-profile talent, creatives and collaborators.
What you will work on:
- Drive culture-led earned media storytelling that connects Converse to fashion, youth culture, creativity, music and sport.
- Own and grow relationships across fashion, culture, lifestyle and youth media in London-strengthening established connections while building new relationships across emerging platforms, including streamers, podcasters and Substack writers.
- Develop and execute press strategies for product launches, collaborations and key cultural moments.
- Shape narratives across stylist, influencer and tastemaker ecosystems, partnering closely with Brand and Marketing teams.
- Manage reactive communications and commentary, operating with confidence in fast-moving news cycles.
- Partner with agency teams to generate coverage that is culturally credible, timely and impactful.
- Work cross-functionally with Brand, Product and Marketing partners to ensure aligned and consistent external storytelling.
- Stay deeply embedded in culture-tracking emerging trends, voices and moments that matter to Converse's audience.
- Identify and forge strategic local partnerships and event collaborations that enhance visibility and connect the brand to cultural moments.
- Contribute to global events when necessary, working closely with teammates in Paris, Milan and Berlin and around the globe in other territories.
- Support proactive and reactive media engagement across brand, product, and cultural moments.
- Draft press materials including releases, statements, media alerts, and Q&A documents.
- Monitor media coverage, cultural trends, and industry news to inform communication strategies.
- Support media training, briefing materials, and preparation for spokesperson interviews.
- Maintain media lists, coverage reports, and communication workflows.
Applications deadline: 4/April/2026
Senior Professional, Media Relations, London - Converse employer: Nike
Converse is an exceptional employer that thrives on creativity and cultural relevance, making it an ideal place for communications professionals passionate about fashion, youth culture, and storytelling. Located in London, a vibrant cultural hub, employees benefit from a dynamic work environment that fosters collaboration with global teams and offers ample opportunities for personal and professional growth. With a strong emphasis on building meaningful relationships and driving impactful media strategies, Converse empowers its team members to shape the brand's narrative in exciting and innovative ways.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Professional, Media Relations, London - Converse
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that applications alone can't.
✨Show Off Your Storytelling Skills
When you get the chance to chat with potential employers, make sure to share your best stories. Highlight your experiences in media relations and how you've connected brands to culture. Remember, it’s all about making a memorable impression!
✨Stay Current with Trends
Keep your finger on the pulse of fashion, youth culture, and media trends. This knowledge will not only help you in interviews but also show that you're genuinely passionate about the role and the brand.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Converse team and ready to dive into the culture.
We think you need these skills to ace Senior Professional, Media Relations, London - Converse
Some tips for your application 🫡
Show Your Storytelling Skills:Make sure your application reflects your storytelling prowess. Use engaging language and examples that showcase how you've connected brands to culture in the past. We want to see your unique voice shine through!
Highlight Your Media Network:Don’t forget to mention your connections within the London media scene! We’re looking for someone with a strong network, so share specific relationships you’ve built with outlets, influencers, or tastemakers that are relevant to fashion and culture.
Tailor Your Application:Customise your CV and cover letter to align with the role. Highlight your experience in fast-paced environments and your ability to manage multiple projects. We love detail-oriented candidates who can juggle tasks while keeping an eye on the bigger picture!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining the Converse team!
How to prepare for a job interview at Nike
✨Know Your Culture
Dive deep into the culture surrounding Converse and its connection to fashion, music, and youth creativity. Be prepared to discuss how you can leverage your understanding of these cultural elements to enhance the brand's storytelling.
✨Showcase Your Media Network
Highlight your existing relationships with media outlets, especially those in fashion and lifestyle. Bring examples of how you've successfully navigated media cycles in the past and how you plan to build new connections for Converse.
✨Craft Compelling Narratives
Prepare to demonstrate your writing and storytelling skills. Have a few examples ready that showcase your ability to create engaging narratives that resonate with audiences, particularly in fast-paced environments.
✨Stay Ahead of Trends
Research current trends in fashion and youth culture before the interview. Be ready to discuss how you would track emerging voices and moments that matter to Converse's audience, showing your proactive approach to media relations.
