At a Glance
- Tasks: Lead innovative marketing strategies and create impactful brand experiences across the UK and Ireland.
- Company: Join Nike, a diverse and inclusive employer committed to community engagement.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving brand success in a vibrant marketplace.
- Why this job: Make a real impact by translating global strategies into local campaigns that resonate.
- Qualifications: Strong leadership skills, project management experience, and a passion for cultural trends.
The predicted salary is between 60000 - 80000 £ per year.
This job is with Nike, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
LOCATION, GEOGRAPHY: United Kingdom & Ireland
WHO YOU’LL WORK WITH: The role sits within the in-country marketing function, partnering closely with commercial teams and global brand counterparts to deliver locally relevant brand impact. The position collaborates with global city marketing, brand management, and brand creative teams while leading and developing a high-performing local marketing team.
WHO WE ARE LOOKING FOR: We are looking for a strategic and culturally connected marketing leader who can translate global brand direction into impactful, locally relevant marketplace activations. The ideal candidate demonstrates strong leadership, stakeholder management, and a deep understanding of creator and consumer trends. They are highly organized, results-driven, and capable of managing complex projects and budgets while building strong cross-functional relationships.
- Strong leadership and team management capabilities
- Deep understanding of consumer, creator, and cultural trends
- Strong knowledge of marketplace partners and segmentation
- Proven budget and project management expertise
- Excellent communication, relationship management, and presentation skills
WHAT YOU’LL WORK ON: You will lead the development and execution of holistic country marketing strategies, ensuring alignment with global brand direction while delivering locally relevant and impactful brand experiences across the UK and Ireland marketplace.
- Lead end-to-end seasonal planning to drive brand impact and energize key stories across the marketplace
- Translate global brand strategies into locally relevant campaigns and consumer experiences
- Build and maintain strong cross-functional collaboration across local and global teams
- Drive engagement within key city communities and cultural subcultures
- Oversee marketing reporting, budgeting, and financial planning processes
- Develop and execute city-led brand and marketplace moments, programs, and partnerships
- Lead storytelling and localized content development aligned with global concepts
- Leverage consumer insights to identify opportunities and inform future strategies
- Ensure strong execution of seasonal gameplans in partnership with commercial stakeholders
- Develop, coach, and lead a high-performing team
Application deadline: 19/June/2026
Senior Manager, Brand Marketing, UK - Converse employer: Nike
Nike is an exceptional employer that champions inclusivity and diversity, making it a vibrant workplace for individuals passionate about brand marketing. With a strong focus on employee growth, Nike offers ample opportunities for professional development and collaboration within a dynamic team environment, particularly in the culturally rich UK and Ireland markets. The company's commitment to impactful brand experiences and community engagement ensures that employees can make meaningful contributions while thriving in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Brand Marketing, UK - Converse
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nike and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nike are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nike on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nike. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Brand Marketing, UK - Converse
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nike. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nike:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nike’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nike
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nike will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nike, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
