At a Glance
- Tasks: Lead a diverse team to create an exceptional retail experience at Nike's flagship store.
- Company: Join Nike, a global leader in sports and innovation.
- Benefits: Competitive salary, career growth, and a vibrant work culture.
- Other info: Collaborate with top professionals and make a real impact in the community.
- Why this job: Shape the future of retail in one of the world's most iconic cities.
- Qualifications: Proven retail leadership experience and strong team development skills.
The predicted salary is between 50000 - 65000 £ per year.
Bring the future of retail to life as the Nike London Flagship Senior Head Coach. At Nike, retail is more than a store experience — it is where sport, innovation, service and community come together. In this high-profile flagship role, you will lead a large, diverse team to deliver a premium consumer experience, create meaningful member connections and make Nike London a destination for athletes, consumers and the city.
As Senior Head Coach, you will bring this belief to life by inspiring your team, championing Nike’s service principles and creating an inclusive environment where teammates feel supported, empowered and proud to represent the brand. You will set the pace for store performance, talent development, operational excellence and consumer engagement. Partnering closely with the Athletic Director and cross-functional teams, you will translate Nike’s strategy into clear priorities, elevate the voice of the store team and deliver results through others. This is an opportunity to lead at scale, shape a flagship retail environment and help create the future of sport in one of the world’s most iconic cities.
What you will work on
- Lead, inspire and develop a large, diverse team of Nike Store Athletes and leaders, building a culture of inclusion, belonging, accountability and high performance.
- Own talent priorities across recruitment, onboarding, leadership development, succession planning and ongoing coaching, ensuring the store has the capability to deliver today and grow for the future.
- Build strong partnerships with store leadership, regional teams and functional partners to elevate the voice of the frontline and improve how the store operates.
- Create clear communication rhythms across Front of House, Operations, Visual Merchandising, Service and support functions to drive alignment, speed and consistency.
- Partner with the Athletic Director to shape and execute the store engagement strategy, creating an environment where teams feel connected to Nike’s purpose and proud of the impact they make.
Nike Values in Action
- Inspiration: Bring energy, belief and clarity to the team every day, helping Athletes understand the role they play in serving consumers and moving the world forward through the power of sport.
- Innovation: Encourage curiosity, test new ways of working and use digital, membership and consumer insights to remove friction and improve the flagship experience.
- Every athlete: Create an inclusive store environment where every teammate and consumer feels seen, welcomed and able to participate in sport in their own way.
- Service: Lead teams to deliver premium, personal and sport-led service moments that build trust, strengthen membership and deepen consumer connection.
- Teamwork: Build strong, respectful partnerships across store, field and functional teams, creating alignment and momentum around shared goals.
- Community impact: Connect the London Flagship to the city by supporting local moments, sport culture and experiences that make Nike relevant to consumers and communities.
Business
- Deliver the vision and strategy for Nike London Flagship in partnership with the Athletic Director, creating a digitally enabled, consumer-led retail ecosystem that strengthens membership, engagement and commercial growth.
- Drive productivity, profitability and sustainable growth by managing store performance against key business metrics, budgets, forecasts and operational targets.
- Use business insights to influence product presentation, assortment opportunities, SKU productivity and commercial calendar execution.
- Provide relevant market, consumer and store performance insights to support decision-making across the sub-league and broader retail organization.
- Lead with strong commercial discipline across retail business levers, operational excellence, visual merchandising, loss prevention, HR, facilities and omni-channel services.
- Manage P&L responsibilities, including payroll, inventory, workforce management and EBIT performance.
Service
- Elevate the Nike service offense across the London Flagship, with a clear focus on conversion, membership revenue, linked transactions and premium consumer engagement.
- Create seamless end-to-end consumer journeys that connect pre-visit, in-store and post-purchase experiences.
- Lead through others to bring the Home of Members proposition to life, building strong consumer relationships through proactive, inclusive and sport-led engagement.
- Use consumer and member insights to identify opportunities, remove friction and drive growth across an omni-channel retail environment.
What you will bring
- Significant senior retail leadership experience, ideally gained in a flagship, high-volume, high-complexity or premium consumer environment.
- Proven ability to lead large and diverse teams in a fast-paced environment, creating clarity, energy and accountability through others.
- Strong commercial acumen with experience managing retail KPIs, budgets, payroll, inventory, workforce planning and operational performance.
- Demonstrated strength in coaching, developing and inspiring leaders and teams to deliver premium service and strong business results.
- Experience implementing digital, membership or omni-channel strategies within a physical retail environment.
- Ability to use insight, critical thinking and sound judgement to solve problems, make decisions and deliver priorities at pace.
- Strong communication and stakeholder management skills, with the ability to influence across store, field and functional teams.
- Fluent English language skills and confidence using Microsoft Office and retail business systems.
Who you will work with
You will report directly to the Athletic Director and partner closely with Senior Field Leadership, store leadership teams, EMEA Concept teams and functional partners across Design, Real Estate, Construction, DSM, CDM, Digital and other key support functions. Together, you will bring Nike’s retail strategy to life and create a flagship experience that connects consumers, members, teammates and the local community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Store Manager (Senior Head Coach) - NEW NIKE LONDON FLAGSHIP
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Nike, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Nike!
We think you need these skills to ace Senior Store Manager (Senior Head Coach) - NEW NIKE LONDON FLAGSHIP
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Nike, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Nike and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Nike that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Nike
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
