At a Glance
- Tasks: Lead and inspire a dynamic team to deliver exceptional retail experiences at Nike's flagship store.
- Company: Join Nike, a global leader in sportswear and innovation.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work culture.
- Other info: Collaborate with diverse teams to drive brand excellence and operational success.
- Why this job: Shape the future of retail while making a real impact on consumer experiences.
- Qualifications: Senior retail leadership experience and strong commercial acumen required.
The predicted salary is between 60000 - 75000 £ per year.
Start Date: October 2026
Step into the future of sport retail as the Nike London Flagship Senior Head Coach — a senior deputy leader who will help shape one of Nike’s most visible retail destinations and set a new benchmark for commercial, consumer, operational and brand execution excellence. You will bring Nike’s most powerful retail stories to life through world-class Visual Merchandising, Signature Services, Nike by You, Jersey by You and Nike Stores Running Lab execution. Reporting to the Store Director, you will lead through influence, inspire through clarity and partner with store, field, EMEA and UK IRM, Marketing and Digital Brand teams to translate strategy and creative direction into premium, measurable in-store execution.
WHAT YOU WILL WORK ON
- People: Lead, inspire and develop Nike Store Athletes and leaders, creating a culture of purpose, inclusion, accountability and high performance. Own recruitment, onboarding, coaching, succession and leadership development so the store can deliver now and grow for the future. Build strong communication rhythms across Front of House, Operations, Visual Merchandising, Signature Services, Nike by You, Jersey by You and support functions. Act as a trusted deputy to the Store Director, providing visible leadership across commercial, consumer and operational priorities.
- Business: Deliver the Nike London Flagship strategy with the Store Director, creating a consumer-led retail ecosystem that builds brand heat, membership and sustainable growth. Drive productivity, profitability and operational discipline across key metrics, budgets, forecasts, payroll, inventory, and EBIT. Use business, consumer and membership insights to influence product presentation, VM execution, assortment opportunities, and commercial calendar activation. Partner with EMEA and UK IRM, Marketing, Digital Brand, VM, Concept, Operations and commercial teams to land seasonal moments, product stories and service propositions with precision, ensuring the store executes agreed strategies and creative direction with excellence. Set clear weekly, monthly, and seasonal priorities, using performance data to unlock opportunities and maintain momentum.
- Brand, IRM and Digital Brand Partnership: Accountable for in-store execution and activation excellence at Nike London Flagship, translating agreed brand and commercial plans into premium, consumer-facing retail experiences. Partner closely with EMEA and UK IRM, Marketing and Digital Brand teams, who lead strategy, planning, campaign development, creative direction and broader channel orchestration. Provide store-level insight, operational feasibility, team readiness feedback and consumer response learnings so central teams can shape campaigns that land with clarity, pace and measurable impact. Maintain clear accountability boundaries: EMEA and UK IRM, Marketing and Digital Brand teams set the strategic and creative direction; the Senior Head Coach owns store readiness, launch precision, team engagement, execution standards, measurement and continuous improvement.
- Key Measurables / KPIs: Commercial: Revenue, comp growth, conversion, ATV, UPT, margin, EBIT, payroll and productivity. Consumer and membership: Member acquisition, engagement, membership revenue, linked transactions and consumer satisfaction. Execution: VM standards, launch readiness, product storytelling, campaign execution and brand moment impact. Partnership and activation: IRM, Marketing and Digital Brand alignment, brief cascade, launch readiness, campaign activation quality, execution consistency and post-launch feedback loops. Signature Services, NBY and JBY: Service usage, personalization attachment, participation, conversion and commercial return. Operations: Inventory accuracy, shrink, stockroom productivity, compliance, facilities, readiness and omni-channel execution. People: Engagement, retention, succession readiness, coaching quality and leadership capability.
- Service: Elevate the Nike service offense through premium, personalized and sport-led experiences that increase conversion, membership revenue, linked transactions and consumer love. Create seamless end-to-end journeys across pre-visit, in-store and post-purchase moments. Use consumer and member insights to remove friction, deepen relationships and drive omni-channel growth. Lead Signature Services, Nike by You and Jersey by You as distinctive flagship experiences that turn personalization into connection, participation and commercial value.
WHAT YOU WILL BRING
- Senior retail leadership experience in a flagship, high-volume or premium consumer environment, with exposure to commercial, operational and brand execution leadership.
- Proven ability to lead large, diverse teams at pace, creating clarity, energy and accountability through others.
- Strong commercial acumen across KPIs, budgets, payroll, inventory, workforce planning and operational performance.
- Experience delivering digital, membership, personalization, Signature Services or omni-channel strategies in physical retail.
- Sound judgement, critical thinking and the ability to solve problems, make decisions, and deliver priorities at pace.
- Exceptional communication, collaboration and stakeholder management across store, field, EMEA and UK IRM, Marketing, Digital Brand, VM and functional teams.
- Strong understanding of premium retail execution, seasonal brand moments, product storytelling and service experiences.
WHO YOU WILL WORK WITH
You will report to the Store Director and work closely with the store leadership team, Senior Field Leadership and EMEA Concept partners. You will also collaborate across EMEA and UK IRM, Marketing, Digital Brand, Visual Merchandising, Brand Execution, Signature Services, Nike by You, Jersey by You, Design, Real Estate, Construction, Operations, HR, Finance, Loss Prevention, Facilities and other functional partners to align priorities, clarify accountability, land flagship moments with excellence and bring Nike’s retail strategy to life for consumers, members, our community and teammates.
Senior Store Manager (Experience and Commercial Performance) - NEW NIKE LONDON FLAGSHIP employer: Nike
NIKE, Inc. is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and ambition are celebrated. As a part-time Retail Assistant (Athlete) at the NIKE Factory Store in Bishopbriggs, you will enjoy a competitive compensation package, generous employee discounts, and opportunities for personal and professional growth within a supportive team environment. Join us to be part of a brand that inspires and innovates, while connecting with a community of sport and style enthusiasts.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Store Manager (Experience and Commercial Performance) - NEW NIKE LONDON FLAGSHIP
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Nike, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Nike!
We think you need these skills to ace Senior Store Manager (Experience and Commercial Performance) - NEW NIKE LONDON FLAGSHIP
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Nike, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Nike and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Nike that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Nike
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
