At a Glance
- Tasks: Drive culture-led storytelling and manage media relations for Converse in London.
- Company: Join the iconic Converse team, shaping culture through bold communications.
- Benefits: Competitive salary, creative environment, and opportunities to work with top talent.
- Other info: Collaborate globally while thriving in a fast-paced, dynamic environment.
- Why this job: Be at the forefront of fashion and youth culture, making a real impact.
- Qualifications: Experience in PR or media relations, strong writing skills, and a passion for culture.
The predicted salary is between 55000 - 65000 £ per year.
Who you will work with:
- The role collaborates closely with: Director, Communications London, Paris and key EMEA Cities.
- The EMEA-based Converse Communications team.
- Local and global Brand and Product partners.
- Agency partners across PR, influence and cultural marketing.
- Select global Communications and Marketing stakeholders.
Who are we looking for:
The Converse Communications team shapes how Converse shows up in culture—connecting the brand to the worlds of fashion, style, music, sport and youth creativity through bold, credible storytelling. This role is for a communications professional who is deeply connected to culture, brings strong media instincts, and understands how brands earn relevance today. The Sr. Professional, Communications is a confident external storyteller and relationship builder with a clear point of view, capable of creating earned moments, navigating fast-moving media cycles, and placing Converse meaningfully within cultural conversation.
Working closely with the Communications Director and agency partners, this role helps develop and execute external communications and media strategies, with London serving as a critical cultural hub.
Required:
- Proven experience in communications, PR or media relations, ideally within fashion, lifestyle, culture or creative industries.
- A strong London-based media network, with demonstrated relationships across established and emerging outlets—including fashion, culture, sport, lifestyle and youth media, as well as streamers, podcasters and Substack writers.
- Excellent writing and storytelling skills, with strong editorial judgment.
- Deep understanding of the fashion ecosystem, including stylists, influencers and cultural tastemakers.
- Strong news sense and confidence operating in fast-moving media environments.
- A clear cultural point of view and passion for style, youth culture and creative expression.
- Proven ability to manage multiple projects at pace while maintaining attention to detail.
- Fluent written and spoken English.
Preferred:
- Experience working with a fashion, sneaker or culture-driven brand.
- Strong understanding of sport as culture (basketball, skate), rather than performance sport.
- Experience partnering with global teams while operating confidently at local market level.
- Comfort working with high-profile talent, creatives and collaborators.
What you will work on:
In this role, you will help bring Converse’s strategic narrative to life across London and UK media. You will:
- Drive culture-led earned media storytelling that connects Converse to fashion, youth culture, creativity, music and sport.
- Own and grow relationships across fashion, culture, lifestyle and youth media in London—strengthening established connections while building new relationships across emerging platforms, including streamers, podcasters and Substack writers.
- Develop and execute press strategies for product launches, collaborations and key cultural moments.
- Shape narratives across stylist, influencer and tastemaker ecosystems, partnering closely with Brand and Marketing teams.
- Manage reactive communications and commentary, operating with confidence in fast-moving news cycles.
- Partner with agency teams to generate coverage that is culturally credible, timely and impactful.
- Work cross-functionally with Brand, Product and Marketing partners to ensure aligned and consistent external storytelling.
- Stay deeply embedded in culture—tracking emerging trends, voices and moments that matter to Converse’s audience.
- Identify and forge strategic local partnerships and event collaborations that enhance visibility and connect the brand to cultural moments.
- Contribute to global events when necessary, working closely with teammates in Paris, Milan and Berlin and around the globe in other territories.
- Support proactive and reactive media engagement across brand, product, and cultural moments.
- Draft press materials including releases, statements, media alerts, and Q&A documents.
- Monitor media coverage, cultural trends, and industry news to inform communication strategies.
- Support media training, briefing materials, and preparation for spokesperson interviews.
- Maintain media lists, coverage reports, and communication workflows.
Applications deadline: 4/April/2026
Senior Professional, Media Relations, London - Converse employer: Nike
Converse is an exceptional employer that thrives on creativity and cultural relevance, making it an ideal place for communications professionals passionate about fashion, youth culture, and storytelling. Located in London, a vibrant cultural hub, employees benefit from a dynamic work environment that fosters collaboration with global teams and offers ample opportunities for personal and professional growth. With a strong emphasis on innovation and cultural engagement, Converse empowers its team members to shape impactful narratives and build meaningful relationships within the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Professional, Media Relations, London - Converse
✨Tip Number 1
Network like a pro! Get out there and connect with people in the media, fashion, and culture scenes. Attend events, join online forums, and don’t be shy about reaching out to industry folks on LinkedIn. The more connections we have, the better our chances of landing that dream role!
✨Tip Number 2
Show off your storytelling skills! Prepare a few engaging stories about your past experiences in media relations or PR that highlight your successes. We want to demonstrate how we can create those 'earned moments' that Converse is all about. Practice makes perfect, so rehearse until it feels natural!
✨Tip Number 3
Stay on top of cultural trends! Keep an eye on what’s happening in fashion, music, and youth culture. This will not only help us in interviews but also show that we’re genuinely passionate about the brand and its narrative. Plus, it’ll give us some great talking points when we chat with potential employers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we often have insider tips and updates on new roles. So, let’s make sure we’re putting our best foot forward and getting noticed!
We think you need these skills to ace Senior Professional, Media Relations, London - Converse
Some tips for your application 🫡
Show Your Storytelling Skills:When you’re writing your application, make sure to showcase your storytelling abilities. We want to see how you can weave a narrative that connects Converse to culture, fashion, and creativity. Use examples from your past experiences to illustrate your points!
Highlight Your Media Connections:Don’t forget to mention your media network! We’re looking for someone with strong relationships across various outlets. Share specific examples of how you've built and maintained these connections in the fashion and lifestyle sectors.
Be Detail-Oriented:In a fast-paced environment like ours, attention to detail is key. Make sure your application is polished and free of errors. This shows us that you can manage multiple projects while keeping everything on point—just like we do at StudySmarter!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Nike
✨Know Your Culture
Dive deep into the cultural landscape that Converse operates in. Familiarise yourself with current trends in fashion, music, and youth culture. This will not only help you connect with the interviewers but also demonstrate your passion for the brand's ethos.
✨Showcase Your Media Network
Be ready to discuss your existing relationships within the London media scene. Highlight specific contacts and how you've leveraged these connections in past roles. This shows you’re not just a fit for the role, but you can hit the ground running.
✨Craft Compelling Stories
Prepare examples of successful campaigns or stories you've crafted in previous roles. Focus on how you connected brands to cultural moments and the impact it had. This will showcase your storytelling skills and your ability to create earned media opportunities.
✨Stay Ahead of Trends
Keep an eye on emerging platforms and voices in the media landscape. Be prepared to discuss how you would approach building relationships with new influencers or media outlets. This demonstrates your proactive mindset and adaptability in a fast-paced environment.
