Senior Manager, Brand Strategy, Planning & Operations – UK & Ireland in London
Senior Manager, Brand Strategy, Planning & Operations – UK & Ireland

Senior Manager, Brand Strategy, Planning & Operations – UK & Ireland in London

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive Nike's brand strategy and operations in the UK & Ireland, shaping impactful narratives.
  • Company: Join Nike, a leader in sports and culture, based in vibrant London.
  • Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
  • Why this job: Be at the forefront of innovation in marketing and make a real impact.
  • Qualifications: Experience in brand strategy, strong leadership, and a passion for sports and culture.
  • Other info: Collaborative team atmosphere with a focus on developing diverse talent.

The predicted salary is between 36000 - 60000 £ per year.

Are you ready to drive the future of Nike Marketing in the UK & Ireland? As Senior Manager, Brand Strategy, Planning and Operations, you will be the visionary architect of our multi‑brand ambition, discerning emerging trends and shaping a compelling narrative that infuses every facet of our internal story. By championing precise planning and seamless operations, you will drive the brand excellence essential for Nike to flourish in one of our most dynamic and influential markets, setting the benchmark for progress and innovation across the industry.

Based in London, you’ll sit on the UK & Ireland Marketing Leadership Team, where sport, culture and community intersect, reporting directly to the Senior Director, Marketing, UK & Ireland.

Who You’ll Work With

You’ll collaborate across the UK & Ireland Marketing Leadership Team, partnering closely with Sales, Sports Marketing, Brand Creative, Retail Marketing, Communications, Energy Marketing, and Social Community & Impact. You’ll also stay connected to the EMEA Brand Planning and Strategy teams and, at times, work with Global partners to ensure consistency, alignment and impact.

Who We’re Looking For

You’re an experienced, dynamic, consumer‑obsessed brand planning strategist with a deep love of sport and a passion for London and UK culture. You multiply the opinions and expertise of those around you to unlock new thinking. You thrive in fast‑paced, collaborative environments and are ready to drive impact at both local and regional scale. You are team‑obsessed, with a strong track record of developing young, diverse talent into the leaders of the future. With a truly enterprise‑wide perspective, you consistently look beyond immediate priorities to embrace broader organisational opportunities. Above all, you embody adaptable, inspirational leadership - rising to every challenge with a resilient, growth‑oriented mindset and a commitment to continuous evolution.

You’ll Bring:

  • Strategic Thinking & Communication: Proven ability to set vision, shape strategy and deliver cross‑functional communication with simplicity and impact.
  • Breadth of Brand Experience: Demonstrated success driving brand strategy and shaping the impact of multiple brands with proven results.
  • Collaboration & Influence: Strong cross‑functional partnership skills that drive alignment and buy‑in.
  • Operational Foresight: Ability to anticipate needs, see around corners and deliver excellence in planning, operations and budget management.
  • Entrepreneurial Drive: A proactive mindset, always seeking innovative ways to shape the future.
  • Storytelling Ability: Skill in translating complex strategy into compelling narratives.
  • Team Leadership: Demonstrated success in building, inspiring and developing diverse teams, fostering creativity and accountability to achieve ambitious outcomes.

What You’ll Work On

In this role, you will partner closely with the Senior Director of Marketing UK&I to drive a wide range of strategic and operational deliverables. This includes the Consumer Code, seasonal concept maps, LT meetings, all‑employee moments, AOP and marketing budget management, resource planning, product management and VP stakeholder engagements; ensuring the organisation is aligned, informed and moving with purpose.

You’ll support the strategic workstreams that shape the future of Nike UK&I Marketing, helping define the direction of the brand across one of our most influential markets. Acting as the connective tissue between teams, you will ensure that strategic, seasonal and operational plans are fully integrated and that the organisation moves in lockstep.

A key part of your impact will be shaping and delivering internal narratives that translate complex strategic insight into compelling stories, bringing our strategy to life in every meeting, presentation and communication. You will maintain a deep obsession with our consumers, gathering, analysing and applying insights to UK&I plans, while feeding them into EMEA and Global teams to help refine Nike’s long‑term strategic direction.

Finally, you will empower and lead a passionate operations team, fostering excellence in budget and product management and enabling the team to deliver at the highest level.

Senior Manager, Brand Strategy, Planning & Operations – UK & Ireland in London employer: Nike

Nike is an exceptional employer that champions innovation and collaboration, particularly in the vibrant setting of London. With a strong focus on employee growth, Nike fosters a culture of inclusivity and creativity, empowering team members to develop their skills and lead diverse teams. The dynamic work environment not only encourages strategic thinking but also offers unique opportunities to shape the future of brand marketing in one of the most influential markets in the world.
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Contact Detail:

Nike Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Manager, Brand Strategy, Planning & Operations – UK & Ireland in London

Network Like a Pro

Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.

Show Off Your Passion

When you get the chance to chat with potential employers, let your love for the brand and the industry shine through. Share your insights on trends and how you can contribute to their vision. At StudySmarter, we believe that enthusiasm can set you apart from the crowd!

Prepare for the Interview

Do your homework before any interview! Understand the company’s values, recent campaigns, and their market position. We recommend practising common interview questions and preparing some thoughtful questions of your own. This shows you’re genuinely interested and ready to engage.

Follow Up with Style

After your interview, don’t forget to send a thank-you email! It’s a great way to express your appreciation and reiterate your interest in the role. At StudySmarter, we think a little follow-up can go a long way in keeping you top of mind for the hiring team.

We think you need these skills to ace Senior Manager, Brand Strategy, Planning & Operations – UK & Ireland in London

Strategic Thinking
Communication Skills
Brand Strategy Development
Cross-Functional Collaboration
Operational Planning
Budget Management
Consumer Insights Analysis
Storytelling Ability
Team Leadership
Influence and Alignment
Entrepreneurial Mindset
Adaptability
Creativity Fostering
Resilience

Some tips for your application 🫡

Show Your Passion for the Brand: When writing your application, let your love for Nike and its culture shine through. We want to see how your personal experiences with sport and community connect with our brand values.

Be Clear and Concise: We appreciate straightforward communication. Make sure your application is easy to read and gets straight to the point. Highlight your key achievements and how they relate to the role without unnecessary fluff.

Tailor Your Narrative: Craft a compelling story that showcases your strategic thinking and leadership skills. We’re looking for someone who can translate complex ideas into simple narratives, so make sure your application reflects that ability.

Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.

How to prepare for a job interview at Nike

Know Your Brand Inside Out

Before the interview, dive deep into Nike's brand strategy and recent campaigns in the UK & Ireland. Understand their market positioning, key competitors, and emerging trends. This knowledge will help you articulate how your experience aligns with their vision and how you can contribute to their multi-brand ambition.

Showcase Your Collaborative Spirit

Since this role involves working closely with various teams, be prepared to discuss examples of successful cross-functional collaboration. Highlight specific instances where you've influenced others or driven alignment across departments, showcasing your ability to foster teamwork and achieve common goals.

Demonstrate Strategic Thinking

Prepare to discuss your approach to strategic planning and how you've shaped brand narratives in the past. Use concrete examples to illustrate your ability to translate complex strategies into compelling stories that resonate with consumers and stakeholders alike.

Emphasise Your Leadership Style

As a Senior Manager, you'll need to inspire and develop diverse teams. Be ready to share your leadership philosophy and provide examples of how you've nurtured talent and fostered creativity within your teams. This will show your commitment to building future leaders and driving impactful outcomes.

Senior Manager, Brand Strategy, Planning & Operations – UK & Ireland in London
Nike
Location: London

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  • Senior Manager, Brand Strategy, Planning & Operations – UK & Ireland in London

    London
    Full-Time
    36000 - 60000 £ / year (est.)
  • N

    Nike

    10000+
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