At a Glance
- Tasks: Drive Nike Running's brand strategy and execution across the UK & Ireland.
- Company: Join Nike, a leader in sports innovation and culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Collaborate with diverse teams and make a real impact in the running scene.
- Why this job: Shape the future of running and inspire athletes in one of the world's most vibrant cities.
- Qualifications: Experience in brand management and a passion for running and community engagement.
The predicted salary is between 59400 - 72600 £ per year.
Who are we looking for? Inspire movement. Elevate athletes. Shape the future of Running in one of the world's most influential sport cities. As Running Brand Manager, you will drive the strategy and execution that brings Nike Running to life across the UK & Ireland, with London as the epicentre.
You'll shape the future of Running by connecting deeply with athletes, creators, communities, and cultural leaders — translating global direction into locally resonant stories, experiences, activations and partnerships that move the next generation.
We are looking for an experienced and talented brand marketeer with a passion for Running and sport, a curiosity for our young consumer, and an ability to uncover stories that will inspire movement. A marketeer experienced in brand management and cross-functional marketing (including digital and retail marketing), keen to create a culture of high performance and inspiration to reimagine the future of sport and make athletes' dreams real. A talent who thrives on creativity and innovation, turning insights into ideas and ideas into storytelling and experiences that resonate. Driven by consumer obsession, with a growth mindset, you're willing to adapt on the fly to deliver awe inspiring marketing plans.
What will you work on? You will drive the brand offense for Nike Running across the UK & Ireland, ensuring cultural relevance, athlete obsession, and business impact. Drive the Nike Running Brand Strategic Plan on the ground for UKI&I. Translate global and EMEA direction into sharp, insight-led, London-rooted strategies. Build integrated seasonal and daily plans that elevate brand strength and drive consumer engagement. Ensure London's PoV shapes EMEA and Global strategy. Drive Cross-Functional Execution Across London & UK&I. Lead end-to-end execution of Running campaigns and initiatives, including London specific moments, working closely with retail and partner marketing. Ensure global and EMEA Concept Map moments land powerfully on the ground through activations, community experiences and marketplace executions. Create and sustain London's Nike Running Ecosystem. Identify and nurture relationships with the people and organisations that embody our brand values and bring our strategy to life, then manage these relationships in a robust and sustainable fashion. Obsess the Running marketplace in London and across the UKI — understand where the consumer is moving, why and how Nike running can best serve them.
Fuel Nike with Sharp Consumer Insight Through keeping Nike's ear to the ground. Gather structured, continuous learnings from athletes and communities to allow us to better serve them on the ground and to feed insights back to EMEA/Global to refine longer term strategy. Identify cultural opportunities, emerging trends, and tension points that shape future strategy.
Lead Project Management, People Leadership and Operational Excellence. Manage timelines, budgets, and cross-functional alignment to deliver work at a pinnacle level. Build and lead cross-functional teams to deliver true high performance, through diverse thinking and skillsets. Develop and empower one direct report fostering a performance and growth-minded culture.
Who will you work with? Reporting to the Brand Director, Running, Training and Brand Initiatives, UK and Ireland, you will sit within the UK and Ireland Brand Marketing Team. You will work collaboratively with UK&I and EMEA partners across Brand, Creative, Sports Marketing, Integrated Retail Marketing, Energy Marketing, Marketplace, Communications and SCI — as well as the communities, individuals and organisations helping shape running culture across London and the UKI. While focused on Running, you'll have opportunities to contribute to broader UK and Ireland marketing priorities as business needs evolve.
What you bring to Nike? A culturally tuned-in brand leader with a deep understanding of London's Running scene and a passion for sport, running and community. Someone who can move fluidly between strategy and execution — equally comfortable shaping a narrative, building disruptive ideas, leading a team, or being on the ground with athletes.
You bring: Proven experience in brand management or consumer marketing, with a strong focus on cross-functional marketing. A genuine passion for Running with a deep understanding of the London Running landscape, consumer, communities and Nike's position within. A strong track record in partnership management with experience identifying, owning and managing external relationships with individuals and organisations. Experience building consumer-led brand strategy from insight through to execution. Proven ability to develop and deliver impactful marketing ideas and initiatives through cross-functional team leadership. High-level communication skills and the ability to influence across the organisation. Agility, resilience, and a growth mindset — thriving in dynamic environments and elevating the work at every turn. Strong leadership and people development skills, with previous people management experience.
Application Closing Date: 3rd September 2026
Summary Location: London, United Kingdom Type: Full time
Manager, Brand Marketing, Running, UK & Ireland in London employer: Nike
NIKE, Inc. is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and ambition are celebrated. As a part-time Retail Assistant (Athlete) at the NIKE Factory Store in Bishopbriggs, you will enjoy a competitive compensation package, generous employee discounts, and opportunities for personal and professional growth within a supportive team environment. Join us to be part of a brand that inspires and innovates, while connecting with a community of sport and style enthusiasts.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Brand Marketing, Running, UK & Ireland in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nike and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nike are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nike on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nike. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Brand Marketing, Running, UK & Ireland in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nike. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nike:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nike’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nike
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nike will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nike, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
