At a Glance
- Tasks: Lead brand marketing initiatives and create impactful consumer experiences.
- Company: Join Nike, a global leader in sportswear and culture.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Other info: Collaborative team atmosphere with a focus on creativity and innovation.
- Why this job: Shape Nike's connection with consumers and influence the future of sport and style.
- Qualifications: Experience in brand marketing with a passion for sport and culture.
The predicted salary is between 51750 - 63250 £ per year.
At Nike, Sportswear sits at the intersection of sport, style and culture. As Lead Professional, Brand Marketing, Nike Sportswear, UK & Ireland, you'll help shape how Nike connects with consumers across one of the brand's most influential and culturally dynamic marketplaces. You'll bring the Nike Sportswear vision to life through storytelling, experiences and cultural connections that deepen consumer affinity, drive relevance and strengthen Nike's position in the marketplace.
Who You'll Work With
You'll be part of the UK & Ireland Brand Marketing team, reporting to the Senior Manager, UK & Ireland Brand Marketing. You'll work closely with Brand Creative, Sports Marketing, Energy Marketing, Retail Marketing, Communications, Social & Digital, Sales and Marketplace teams to deliver integrated consumer experiences. You'll also build strong relationships with external partners, communities and cultural voices across the territory while maintaining close connections with EMEA Nike Sportswear and Global teammates.
Who We're Looking For
We're looking for an experienced brand marketeer with a passion for sport, style and culture, a curiosity for the consumer, and a strong instinct for uncovering insights and stories that deepen Nike's connection with the next generation. You'll combine strategic thinking, cultural fluency and creativity with strong executional excellence. You'll know how to turn consumer and marketplace insights into impactful work that strengthens brand connection and cultural relevance. You'll thrive in collaborative environments, influence across functions and build strong partnerships internally and externally. You'll embody Nike's values, bring a growth mindset and be comfortable operating in a fast-paced, ever-evolving environment.
You’ll bring:
- Experience in brand marketing and/or brand management, with a strong focus on integrated marketing.
- Proven success developing consumer-led campaigns, experiences and marketing strategies.
- Strong understanding of the UK & Ireland consumer landscape, including London's influence on sport, style and culture.
- Experience building relationships with external partners, communities, talent and organisations.
- Ability to influence across functions and drive alignment without direct authority.
- Strong strategic thinking and the ability to translate insights into marketing opportunities.
- Excellent communication, presentation and stakeholder management skills.
- Passion for sport, culture and product, with an eye for emerging trends.
- Adaptability and a willingness to embrace change.
What You'll Work On
As the Lead Professional, Brand Marketing, Nike Sportswear, UK & Ireland, you'll drive the Nike Sportswear offence across the marketplace through integrated marketing campaigns, consumer experiences and cultural connections. Key responsibilities include:
- Bringing the Nike Sportswear vision to life through seasonal marketing plans and key marketplace moments.
- Translating EMEA and Global priorities into locally relevant stories, experiences and campaigns.
Lead Professional, Brand Marketing, NSW, UK & Ireland employer: Nike
NIKE, Inc. is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and ambition are celebrated. As a part-time Retail Assistant (Athlete) at the NIKE Factory Store in Bishopbriggs, you will enjoy a competitive compensation package, generous employee discounts, and opportunities for personal and professional growth within a supportive team environment. Join us to be part of a brand that inspires and innovates, while connecting with a community of sport and style enthusiasts.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Professional, Brand Marketing, NSW, UK & Ireland
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nike and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nike are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nike on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nike. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Professional, Brand Marketing, NSW, UK & Ireland
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nike. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nike:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nike’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nike
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nike will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nike, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
