Lead Professional, Brand Marketing, Football, UK & Ireland
Lead Professional, Brand Marketing, Football, UK & Ireland

Lead Professional, Brand Marketing, Football, UK & Ireland

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive Nike's football brand strategy through innovative campaigns and authentic storytelling.
  • Company: Join Nike, a leader in sports culture and community engagement.
  • Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
  • Why this job: Shape the future of football marketing in one of the world's most passionate markets.
  • Qualifications: Experience in brand marketing and a deep love for football.
  • Other info: Collaborate with top professionals and make a real impact in the football community.

The predicted salary is between 36000 - 60000 £ per year.

Are you ready to help shape the future of Nike Football in the UK? As Lead Professional Brand Marketing, Football, you will play a pivotal role in driving Nike’s football brand strategy across the UK, with a strong focus on London. Based in London, you’ll join the UK Country Marketing team, where sport, culture, and community intersect. Your role will bring Nike’s football vision to life through strategic campaigns, powerful storytelling, and on-the-ground activations that connect authentically with athletes, consumers, and cultural leaders. You’ll adapt global campaigns for maximum local impact, ensuring Nike stands out in one of the world’s most passionate football markets. As part of your role, you’ll also own the marketing relationship for some of our most high-profile assets within Nike’s rich portfolio of professional football partnerships.

In this role, you’ll be part of the broader football brand team and collaborate closely with functional partners across Sports Marketing, Brand Creative, Retail Marketing, Communications, Energy Marketing, and Social Community & Impact. You’ll stay closely aligned with the EMEA Football team and, at times, collaborate with the Global Football team to ensure consistency and impact.

You’re a forward-thinking brand marketeer with a deep love for football. You know how to turn insights into ideas, and ideas into storytelling that resonates. You thrive in fast-paced, collaborative environments and are ready to drive impact on both local and regional scales.

What you bring:

  • Proven track record in brand marketing roles requiring strong cross-functional collaboration
  • Experience in football marketing with a deep understanding of the UK football consumer
  • Experience working with professional athletes, clubs, or federations, with the ability to manage relationships effectively
  • Familiarity with the UK football retail environment, including working with retail partners
  • Demonstrated success in leading projects and aligning teams internally and externally
  • A personal connection to football culture and an understanding of its relevance on and off the pitch
  • A flexible, proactive mindset and comfort working in fast-moving, evolving environments

What You’ll Work On:

Reporting to the Director of Brand Marketing Football, UK, you’ll be responsible for delivering Nike Football’s brand impact across the country. You’ll lead the planning and execution of seasonal brand campaigns, from concept through to activation. You’ll bring energy and precision to product launches, football moments, and the work that keeps Nike Football at the forefront of the game. Your work will connect Nike’s global football strategy to local audiences in ways that are authentic, meaningful, and forward-looking. You’ll manage cross-functional alignment, foster key partnerships, and ensure every execution reflects the voice of the UK football consumer while staying true to Nike’s broader brand direction.

Lead Professional, Brand Marketing, Football, UK & Ireland employer: Nike

Nike is an exceptional employer, offering a dynamic work culture that thrives on collaboration and innovation in the heart of London. As a Lead Professional in Brand Marketing for Football, you will have unparalleled opportunities for personal and professional growth, working alongside passionate colleagues who share your love for the sport. With a commitment to authenticity and community engagement, Nike empowers its employees to make a meaningful impact in one of the world's most vibrant football markets.
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Contact Detail:

Nike Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Lead Professional, Brand Marketing, Football, UK & Ireland

✨Tip Number 1

Network like a pro! Get out there and connect with people in the football marketing scene. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!

✨Tip Number 2

Show off your passion for football! When you get the chance to chat with potential employers, let your love for the game shine through. Share your insights on the latest trends in football marketing and how you can bring fresh ideas to the table.

✨Tip Number 3

Be ready to showcase your creativity! Prepare a portfolio of your past work that highlights your storytelling skills and successful campaigns. This will help you stand out and demonstrate how you can drive Nike’s brand impact in the UK.

✨Tip Number 4

Apply through our website! We want to see your application come through directly. It shows you're serious about joining the team and gives us a chance to see your enthusiasm for the role right from the start.

We think you need these skills to ace Lead Professional, Brand Marketing, Football, UK & Ireland

Brand Marketing
Cross-Functional Collaboration
Football Marketing
Consumer Insights
Storytelling
Project Management
Relationship Management
Retail Marketing
Campaign Planning
Execution of Brand Campaigns
Understanding of Football Culture
Adaptability
Proactive Mindset

Some tips for your application 🫡

Show Your Passion for Football: When you're writing your application, let your love for football shine through! Share personal stories or experiences that connect you to the sport, as this will resonate with us and show that you're not just a marketer, but a true fan.

Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in brand marketing and how it aligns with Nike's vision. We want to see how you can adapt global strategies for local impact, so be specific!

Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your writing. Use a conversational tone and express your ideas clearly. This is your chance to stand out, so make it memorable!

Apply Through Our Website: To ensure your application gets the attention it deserves, make sure to apply through our official website. It’s the best way for us to receive your details and keep track of your application. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at Nike

✨Know Your Football Inside Out

Make sure you brush up on your football knowledge, especially regarding the UK market. Be ready to discuss recent trends, key players, and how Nike can leverage its brand in this passionate environment. Showing that you live and breathe football will resonate well with the interviewers.

✨Showcase Your Storytelling Skills

Prepare examples of how you've turned insights into compelling narratives in your previous roles. Think about campaigns you've led or contributed to that had a significant impact. This is your chance to demonstrate how you can bring Nike's football vision to life through powerful storytelling.

✨Highlight Cross-Functional Collaboration

Since this role involves working closely with various teams, be ready to share specific instances where you've successfully collaborated across functions. Discuss how you managed relationships with different stakeholders and how that led to successful project outcomes.

✨Be Ready for Fast-Paced Scenarios

Given the dynamic nature of the role, prepare to discuss how you've thrived in fast-moving environments. Share examples of how you've adapted to changes quickly and maintained focus on delivering impactful results, especially in high-pressure situations.

Lead Professional, Brand Marketing, Football, UK & Ireland
Nike

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