At a Glance
- Tasks: Lead product strategy for top UK football teams and create innovative apparel.
- Company: Join a global leader in sports apparel with a passion for football.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Work closely with design and marketing teams to drive success.
- Why this job: Make an impact in the football world while collaborating with diverse teams.
- Qualifications: Experience in product management and strong analytical skills required.
The predicted salary is between 51750 - 63250 £ per year.
We are looking for Senior Product Line Managers to join our Football Apparel Licensed (Clubs & Federations) team. In this role, you will partner with the broader apparel product creation organization and lead processes and strategy for top UK teams. The ideal candidate can build, maintain, and deepen relationships with clubs, leagues, and key partners while identifying consumer and competitive trends across global markets. You bring the ability to leverage athlete, consumer, and marketplace insights—and translate these into impactful product narratives and locally resonant strategies. You will lead and collaborate with a specialized product team to deliver the most innovative and high-performance apparel for athletes while partnering with local teams to create compelling retail assortments for consumers. Business analysis—including bookings, sell-through by channel, geography, country, style, and color—will be expected.
In this role, you will be responsible for deeply understanding the consumer and analyzing product and competitive trends across team markets. You will apply expert knowledge of product creation, distribution, pricing, and marketplace needs to drive strategic decision-making.
Key Responsibilities Include:
- Creating and communicating a clear product vision for your categories, supported by strong storytelling and consumer-right strategies
- Serving as the business lead and spokesperson in key product creation forums
- Driving alignment on product line plans, costing, and pricing needs across markets and channels
- Leading the execution of key initiatives and ensuring successful delivery
- Leading the product creation process through close collaboration with Product & Graphic Design, Materials, Technical Design, Merchandising, Development, and Operations
- Overseeing or developing presentations for product sell-in
- Line planning and briefing at the appropriate style/SKU level to deliver productivity, margin, and revenue targets
- Building, maintaining, and fostering critical relationships with clubs, federations, and Nike Sports Marketing
You will work closely with Design, Technical Development, Merchandising, Operations, and Sports Marketing teams throughout the entire product creation lifecycle. Collaboration across global and local stakeholders is essential for success in this role.
What You Bring:
- Experience in product-related roles
- Expert-level Product Management and Merchandising skills with deep understanding of the product creation process
- Strong business orientation, analytical skills, and retail math proficiency
- Demonstrated business management experience
- Proven leadership capabilities, including the ability to motivate, influence, negotiate, and drive alignment
- Ability to travel up to 10%
- Global cultural awareness, including knowledge of current world events and appreciation for diverse cultures
- Proficiency in Keynote, Adobe Suite, PowerPoint, and Excel
- Deep understanding of athletes, marketplace dynamics, and consumer landscape
- Passion for or interest in Football
- Ability to gather and apply hyper-local insights
RELOCATION IS NOT OFFERED FOR THIS POSITION.
Senior Product Line Manager, Global Apparel Football Euro in London employer: NIKE, Inc.
At NIKE, Inc., we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Director of Retail Stores in the vibrant UK South region, you will benefit from extensive professional growth opportunities, a supportive team environment, and the chance to make a significant impact on our retail operations. With a focus on collaboration and innovation, we empower our leaders to drive exceptional customer experiences while enjoying the flexibility of a field-based role that encourages travel and engagement across diverse locations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Line Manager, Global Apparel Football Euro in London
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NIKE, Inc. are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Senior Product Line Manager, Global Apparel Football Euro in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NIKE, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NIKE, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about NIKE, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NIKE, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NIKE, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NIKE, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
