At a Glance
- Tasks: Lead the measurement strategy for Nike across EMEA and drive innovative solutions.
- Company: Join Nike, a global leader in sportswear with a dynamic team culture.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and a range of wellness perks.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Shape the future of marketing measurement and make an impact at a top brand.
- Qualifications: Experience in marketing measurement and strong analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
The Director of Measurement is a crucial leadership role within the Nike Initiative team, responsible for shaping and driving the measurement strategy across the EMEA region. This role involves aligning measurement practices with Nike's global and EMEA objectives, as well as IPG's global requirements. The Director will oversee the measurement infrastructure, collaborate with various Nike teams, and provide thought leadership on best‑in‑class measurement solutions. This role requires a strong understanding of marketing measurement, advanced modelling techniques, and excellent communication and collaboration skills.
Key Responsibilities
- Measurement Strategy & Vision: Develop and execute the EMEA measurement strategy, aligning with Nike global/EMEA goals and IPG MB global/EMEA requirements. Anticipate future data needs and proactively develop solutions to meet them.
- Infrastructure Management: Oversee the design, maintenance, and quality of the EMEA measurement infrastructure (frameworks, channel measurement solutions, advanced modelling like MMM, Attribution & Incrementality testing).
- Data Enablement & Consultation: Collaborate with Nike Initiative teams (Marketplace, CapEx, C-FOP & Strategy) to ensure they have the right measurement capabilities based on the campaign requirements. Consult planners and strategists on the upfront measurement frameworks.
- Campaign Measurement Management: Manage the implementation of measurement solutions (with CapEx specialist teams) linked to the campaign KPIs for each campaign.
- Proactive Measurement Exploration: Proactive investigation and consultation into measurement solutions outside of platform and channel measurement (e.g., OOH tracking, footfall, attention).
- Thought Leadership: With supporting CapEx team, provide thought leadership to Nike on best‑in‑class tech and tools.
- Client Interaction: Serve as a key point of contact for Nike EMEA and Global teams regarding overarching measurement, alongside the Initiative CapEx leadership team. Proactively communicate any changes in direction that could impact deliverables.
- Scoping and Documentation: Translate client requirements (external/internal) into clear project scopes. Maintain comprehensive documentation of measurement infrastructure, reporting solutions, and metric definitions.
- Team Leadership: Provide clear direction and connect the team through collaborative projects.
Desired Skills & Experience
- Proven experience in marketing measurement, analytics, and attribution.
- Strong understanding of marketing mix modelling (MMM), attribution modelling, and incrementality testing.
- Experience with various measurement platforms and technologies (in particular Google and Meta).
- Excellent communication, collaboration, and client management skills.
- Strong analytical and problem‑solving skills.
- Ability to translate complex measurement concepts into actionable insights.
Perks
- Flexi‑leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon‑Thurs, flexible start/finish times).
- Retail discounts.
- Electric vehicle salary sacrifices car scheme.
- Wellbeing programme, including Headspace & flu jabs.
- Interest free season ticket loan.
- Paid time off for volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Independent mortgage advice.
- Financial education.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Measurement Director, EMEA - Nike in London employer: NIKE, Inc.
Nike is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Measurement Director role in the EMEA region. With a strong emphasis on employee growth, Nike offers extensive benefits such as flexible leave, wellness programmes, and generous parental leave, ensuring that team members can thrive both personally and professionally. The collaborative environment encourages innovation and thought leadership, making it an ideal place for those looking to make a meaningful impact in the world of marketing measurement.
