At a Glance
- Tasks: Lead and inspire a team to deliver exceptional retail experiences across Nike Value Stores.
- Company: Join Nike, a global leader in sportswear with a dynamic and inclusive culture.
- Benefits: Competitive salary, travel opportunities, and a chance to shape the future of retail.
- Other info: Field-based role with flexibility and excellent career growth potential.
- Why this job: Make a real impact on retail strategies while fostering a culture of excellence and innovation.
- Qualifications: Extensive retail leadership experience and strong team management skills required.
The predicted salary is between 60750 - 74250 £ per year.
The Director, Retail Stores UK (South) will lead a team of Senior Retail (Area) Managers overseeing Nike Value Stores across London, the Midlands and Southern England, and report directly to the Senior Director, Retail Stores UKI (SRD UK&I).
You will actively partner with the UK&I Retail Leadership teams and cross-functional business partners such as Retail Operations & Services, Planning, Loss Prevention, Marketing, Merchandising & People Solutions.
WHO WE ARE LOOKING FOR
The role of the Director of Retail Stores is to lead, coach, and support the Sr.
Retail Manager population and their teams, ensuring the achievement of business objectives and the delivery of an exceptional customer experience in stores.
As the crucial link between EMEA-wide initiatives and the field, the Director, Retail Stores (UK / South) will influence and flag opportunities seen in the field, champion best practices, and ensure that local nuances are effectively integrated into global and EMEA strategies.
Through strong leadership, the role will drive sub-league performance and innovation while fostering a culture of excellence and continuous improvement.
To be successful as a Director, Retail Stores (UK / South) you will need to meet the following requirements, Note: This is a field-based role requiring regular business travel to stores across the assigned geography, based on business priorities with flexibility regarding work location.
- WHAT YOU WILL WORK ON Business
- Analyze financial, labor and weekly trade data to identify profitability, budget and performance opportunities, ensuring clear cascade, follow-up and accountability with Sr Retail Managers and relevant stakeholders.
- Partner cross-functionally to improve sub-league performance through store-specific actions, resolve recurring trade-related issues, and ensure the commercial calendar is locally relevant, well planned and impactful during key seasonal moments.
- Drive Nike Direct strategy across the field by sharing best practices, influencing global and EMEA initiatives to reflect local needs, supporting Sr Retail Manager execution, and maintaining a full view of Nike Owned Stores, including openings, closures, refits and real estate opportunities.
- Where relevant under the local legal framework, act as a stakeholder in the day-to-day management of labor relations body relationships within the league.
- Service & Selling
- Build a consistent understanding of Nike's service and selling expectations across the sub-league, while championing and embedding initiatives that strengthen service and selling.
- Review sub-league Post Purchase Survey data to assess service and selling culture, support Sr Retail Managers in addressing negative trends at sub-league or store level and hold Sr Retail Managers accountable for meeting service expectations across stores.
- Talent & Culture
- Lead, coach and develop Sr Retail Managers across all people-management responsibilities, including hiring, onboarding and performance excellence, while ensuring Sr Retail Managers coach and develop Head Coaches and store management teams in line with Nike frameworks.
- Identify sub-league skills gaps and partner cross-functionally to develop and roll out training programs that support team development.
- Ensure career pathing and talent development processes are followed across the sub-league in line with Nike expectations.
- Operational Excellence
- Ensure Retail Operations & Services initiatives are adopted across the sub-league, while regularly reviewing Store Standards and Processes reports to identify trends, gaps and risks and champion Sr Retail Managers to resolve them.
- Analyze OE reviews completed by Sr Retail Managers to identify sub-league trends across store and field leadership, partner with relevant stakeholders to mitigate negative trends, and ensure operational KPIs including SSP, Ops Health dashboards, Shrink and Loss Prevention are met.
- Brand
- Maintain Nike brand standards in stores
Experience, functional competencies and interpersonal skills
- Extensive retail field leadership experience, with strong understanding of remote team management, product assortment, retail financials, inventory management, supply chain logistics, loss prevention, consumer market intelligence, customer service excellence and operational standards.
- Strong retail business acumen, with the ability to identify and leverage strategic retail business drivers to deliver commercial results and improve store performance.
- Proven ability to lead, coach and inspire high-performing teams remotely, creating a collaborative, motivating environment that supports engagement, development and strong performance outcomes.
- Ability to connect business strategy with consumer needs and preferences, translating insights into clear priorities and effective field execution.
- Exceptional communication, influencing and business storytelling skills, with the ability to engage senior stakeholders, align teams and drive action through clear, compelling messages.
- Strong cross-functional leadership skills, with the ability to partner across key business functions and act as the crucial link between HQ and the field when new programs are implemented.
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Director, Retail Stores UK (South) NIKE employer: NIKE, Inc.
At Nike, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As the Director of Retail Stores UK (South), you will have the opportunity to lead a talented team while driving innovation and excellence in our retail operations across vibrant locations like London and the Midlands. With a strong focus on employee growth, we offer comprehensive training programs and career development pathways, ensuring that our team members thrive in their roles and contribute to our mission of delivering unparalleled customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Retail Stores UK (South) NIKE
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like NIKE, Inc., so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like NIKE, Inc.!
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at NIKE, Inc., customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at NIKE, Inc. and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show NIKE, Inc. that you’re ready to jump in and contribute right away!
How to prepare for a job interview at NIKE, Inc.
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
