Senior Store Manager (Senior Head Coach) - NEW NIKE LONDON FLAGSHIP in City of Westminster

Overview

Lead, inspire and develop a large, diverse team of Nike Store Athletes and leaders, building a culture of inclusion, belonging, accountability and high performance.

Own talent priorities across recruitment, onboarding, leadership development, succession planning and ongoing coaching, ensuring the store has the capability to deliver today and grow for the future.

Build strong partnerships with store leadership, regional teams and functional partners to elevate the voice of the frontline and improve how the store operates.

Create clear communication rhythms across Front of House, Operations, Visual Merchandising, Service and support functions to drive alignment, speed and consistency.

Partner with the Athletic Director to shape and execute the store engagement strategy, creating an environment where teams feel connected to Nike's purpose and proud of the impact they make.

Responsibilities

• Lead and develop a large, diverse team, fostering inclusion, belonging, accountability and high performance.
• Own talent priorities across recruitment, onboarding, leadership development, succession planning and ongoing coaching.
• Build and maintain strong partnerships with store leadership, regional teams and functional partners to elevate frontline voice.
• Create and maintain clear communication rhythms across Front of House, Operations, Visual Merchandising, Service and support functions.
• Partner with the Athletic Director to shape and execute the store engagement strategy.
• Lead the Nike service offense across the London Flagship, focusing on conversion, membership revenue, linked transactions and premium consumer engagement.
• Create seamless end‑to‑end consumer journeys that connect pre‑visit, in‑store and post‑purchase experiences.
• Drive productivity, profitability and sustainable growth by managing store performance against key business metrics, budgets, forecasts and operational targets.
• Use business insights to influence product presentation, assortment opportunities, SKU productivity and commercial calendar execution.
• Provide relevant market, consumer and store performance insights to support decision‑making across the sub‑league and broader retail organization.
• Lead with strong commercial discipline across retail business levers, operational excellence, visual merchandising, loss prevention, HR, facilities and omni‑channel services.
• Manage P&L responsibilities, including payroll, inventory, workforce management and EBIT performance.
• Report directly to the Athletic Director and partner closely with Senior Field Leadership, store leadership teams and functional partners across Design, Real Estate, Construction, DSM, CDM, Digital and other key support functions.

Qualifications

• Significant senior retail leadership experience, ideally gained in a flagship, high‑volume, high‑complexity or premium consumer environment.
• Proven ability to lead large and diverse teams in a fast‑paced environment, creating clarity, energy and accountability through others.
• Strong commercial acumen with experience managing retail KPIs, budgets, payroll, inventory, workforce planning and operational performance.
• Demonstrated strength in coaching, developing and inspiring leaders and teams to deliver premium service and strong business results.
• Experience implementing digital, membership or omni‑channel strategies within a physical retail environment.
• Ability to use insight, critical thinking and sound judgement to solve problems, make decisions and deliver priorities at pace.
• Strong communication and stakeholder management skills, with the ability to influence across store, field and functional teams.
• Fluent English language skills and confidence using Microsoft Office and retail business systems.
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