At a Glance
- Tasks: Create and manage engaging social media content for exciting hospitality brands.
- Company: Dynamic late-night hospitality company with a vibrant culture.
- Benefits: Flexible hours, creative environment, and opportunities for growth.
- Other info: Collaborative atmosphere with a focus on creativity and trend-spotting.
- Why this job: Join a fast-paced team and shape brand stories across digital platforms.
- Qualifications: Experience in social media and a passion for digital culture.
The predicted salary is between 30000 - 40000 € per year.
Social media plays a key role in shaping how our brands connect with guests, drive engagement and stay relevant across the late-night hospitality market. As Social Media Executive, you’ll support the planning, creation and delivery of social content across multiple brands, helping bring campaigns, venues and brand personalities to life across digital platforms. This role would suit someone with experience in social media, content creation or digital marketing, who enjoys creating engaging content, spotting trends and working in a fast-paced, social and creative environment.
You’ll play a key role in managing organic social activity, supporting content creation, maintaining brand tone of voice and helping drive audience engagement across a portfolio of exciting hospitality brands.
What you’ll be doing
- Supporting social media activity
- Supporting the delivery of organic social media activity across multiple brands
- Managing and scheduling content across Instagram, TikTok, Facebook and other relevant platforms
- Helping maintain the central social media calendar across campaigns, launches and key trading periods
- Working closely with marketing teams to support wider brand and campaign activity
- Identifying trends, cultural moments and content opportunities relevant to each brand
Content creation & coordination
- Editing and adapting content into platform-appropriate formats
- Supporting content shoots and content capture across venues and campaigns
- Working with content creators, freelancers, photographers and videographers where required
- Ensuring content is engaging, on-brand and aligned to each platform and audience
- Writing captions and supporting content planning across multiple channels
Brand voice & community engagement
- Helping maintain tone of voice and brand consistency across all social channels
- Supporting community engagement and audience interaction across platforms
- Monitoring audience sentiment and helping identify opportunities to increase engagement and reach
- Ensuring content reflects each brand’s personality, audience and occasion
Venue & campaign support
- Working closely with venue teams to support local social content and campaign activity
- Sharing content guidance and supporting best practice across venues
- Supporting launches, events, promotions and key trading periods through social activity
- Helping ensure campaigns are aligned across social, CRM and digital channels
Performance & reporting
- Monitoring content performance across all social channels
- Tracking engagement, reach, follower growth and content performance
- Using insight and reporting to help improve future content planning
- Supporting the wider marketing team with reporting and campaign analysis
- Identifying opportunities to improve workflow, planning and content performance using AI and digital tools
What we’re looking for
- Experience in social media, content creation or digital marketing
- Strong understanding of Instagram, TikTok, Facebook and other social platforms
- Confident creating, editing and scheduling content across multiple channels
- A good understanding of social trends, audience engagement and platform best practice
- Strong attention to detail and organisational skills
- Comfortable managing multiple brands, campaigns or priorities at once
- Confident communicator with strong written and verbal communication skills
- Someone who enjoys working in a fast-paced, collaborative and creative environment
- Experience within hospitality, nightlife, leisure or consumer-facing brands would be a strong advantage
You’ll do well in this role if you are
- Creative and good at spotting trends and content opportunities
- Social-first and passionate about digital culture and audience engagement
- Hands-on and comfortable creating and adapting content quickly
- Commercially aware and understands how social supports bookings, awareness and guest engagement
- Collaborative and comfortable working across marketing, operations and venue teams
- Organised and able to manage a busy content schedule
- Energetic and comfortable working across multiple brands and campaigns at pace
Social Media Executive employer: Nightcap
As a Social Media Executive in the vibrant late-night hospitality sector, you'll thrive in a dynamic and creative environment that values innovation and engagement. Our company fosters a collaborative work culture, offering opportunities for professional growth while encouraging you to express your creativity across multiple brands. With a focus on employee development and a passion for digital culture, we provide a unique platform for you to make a meaningful impact in shaping our brand narratives and connecting with our audience.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Get your social media game on point! Make sure you’re up to speed with the latest trends and platform updates. Follow brands similar to the ones you’re applying for, engage with their content, and even drop a few comments to show your enthusiasm.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or attend local events. Don’t be shy about reaching out to current employees of the company you’re eyeing; they might give you insider tips or even refer you!
✨Tip Number 3
Show off your creativity! Create a mini portfolio of your best social media posts or campaigns. Use platforms like Instagram or TikTok to showcase your skills and style, and don’t forget to link it in your application.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us. Let’s get you in the door!
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Show Your Social Media Savvy:Make sure to highlight your experience with social media platforms like Instagram, TikTok, and Facebook. We want to see how you've engaged audiences and created content that resonates, so share specific examples of your work!
Be Creative in Your Content:Since this role is all about bringing brand personalities to life, don’t hold back on showcasing your creativity. Include links to your portfolio or any relevant projects that demonstrate your ability to create engaging content.
Tailor Your Application:Take the time to tailor your application to our job description. Use the same language and keywords we’ve used to show us you understand what we’re looking for. This will help your application stand out from the crowd!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Nightcap
✨Know Your Platforms
Make sure you’re well-versed in the ins and outs of Instagram, TikTok, and Facebook. Familiarise yourself with the latest trends and features on these platforms, as well as how they can be leveraged for brand engagement. This will show that you’re not just a user but someone who understands how to create impactful content.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creativity and ability to spot trends. Bring along a portfolio or links to your social media campaigns that demonstrate your skills in content creation and community engagement. This will help us see how you can bring our brands to life.
✨Understand Brand Voice
Research the brands you’ll be working with and understand their tone of voice. Be ready to discuss how you would maintain this voice across different platforms and engage with the audience. This shows that you’re not just looking for any job, but that you’re genuinely interested in representing our brands authentically.
✨Be Data-Driven
Familiarise yourself with key performance metrics for social media, such as engagement rates and follower growth. Be prepared to discuss how you’ve used data to inform your content strategies in the past. This will demonstrate your ability to not only create content but also analyse its effectiveness and improve future campaigns.
