Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive corporate and private event bookings while creating unforgettable experiences.
- Company: Join The Piano Works, a vibrant live music venue in London.
- Benefits: Competitive salary, uncapped commission, discounts, and mental health support.
- Other info: Dynamic, fast-paced environment with great career growth opportunities.
- Why this job: Be part of an exciting team that brings unforgettable nights to life.
- Qualifications: Experience in hospitality sales and a passion for live entertainment.
The predicted salary is between 34000 - 34000 £ per year.
At The Piano Works, every night is powered by live music, audience requests and unforgettable moments. From singalongs and dancing on tables to packed corporate parties and late-night celebrations, we create experiences that guests genuinely remember. We’re looking for a commercially driven Sales & Events Manager to help grow bookings, events and revenue across the brand. This role is perfect for someone who thrives in hospitality, loves live entertainment and knows how to turn enquiries into incredible nights out. You’ll play a key role in bringing the party to life — driving corporate and private event bookings, building strong client relationships and helping more guests discover the unique energy of The Piano Works.
What you’ll be doing:
- Driving new business
- Proactively identifying and winning new business across corporate events, celebrations, Christmas parties and private hires
- Building relationships with event agencies, corporate clients, PA networks and key accounts
- Growing repeat business and long‑term client relationships
- Spotting opportunities to maximise bookings, pre‑sales and revenue
- Representing The Piano Works at networking events, showcases and industry events
- Bringing fresh ideas and commercial thinking to help grow one of London’s most exciting live music brands
Managing enquiries & converting sales:
- Handling inbound and proactive enquiries and turning them into confirmed bookings
- Creating tailored proposals that showcase the unique live music experience and atmosphere of the brand
- Managing your pipeline from enquiry through to confirmation with strong follow‑up and relationship building
- Helping clients create unforgettable nights for their teams, guests and celebrations
- Working towards sales targets and revenue goals in a fast‑paced, high‑energy environment
Creating unforgettable client experiences:
- Acting as the key point of contact for clients throughout the booking journey
- Hosting site visits, tastings and client meetings
- Showcasing the energy, entertainment and versatility of the venues
- Delivering a standout client experience that drives repeat business and referrals
- Building relationships with clients who want something more exciting than a standard event space
Working closely with operations & marketing:
- Collaborating with venue and operations teams to ensure events run smoothly
- Working closely with marketing on campaigns, seasonal activity and key sales periods
- Keeping CRM and booking systems updated with leads, bookings and client communication
- Feeding back customer insights, trends and opportunities to support continued commercial growth
What we’re looking for:
- Experience in hospitality sales, events, venue bookings or business development
- A proven track record of building relationships and driving revenue
- Experience managing corporate and private event enquiries from initial enquiry to confirmation
- A confident, outgoing personality with excellent communication skills
- Someone highly organised who can manage multiple enquiries and priorities
- Experience with Collins, SevenRooms, OpenTable, DesignMyNight or similar systems would be a strong advantage
- A passion for hospitality, nightlife, live music and creating memorable experiences
- Someone who thrives in a fast‑paced, social and energetic environment
You’ll do well in this role if you are:
- Commercially minded and motivated by hitting targets
- Confident, personable and naturally relationship‑driven
- Excited by live entertainment, events and hospitality
- Proactive and good at spotting opportunities
- Comfortable networking and building new connections
- Organised and capable of managing a busy sales pipeline
- Passionate about delivering brilliant guest experiences
Why join us?
- Up to £34,000 salary + bonus/commission scheme (uncapped)
- OTE £50-55k
- Up to 50% discount on food and drink across all Nightcap venues
- Wagestream access, giving you early access to your pay when you need it
- Access to our discount portal with discounts across a wide range of brands and businesses
- Employee Assistance Programme (EAP) offering support with mental health, wellbeing, finances and more
- 4x salary life assurance for added peace of mind
- The opportunity to work for one of London’s most exciting live music and nightlife brands
- A fun, energetic and social working environment where no two nights are the same
Sales & Events Manager – Business Development – The Piano Works employer: Nightcap
Contact Detail:
Nightcap Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Events Manager – Business Development – The Piano Works
✨Tip Number 1
Get out there and network! Attend industry events, showcases, and any gatherings where you can meet potential clients. The more people you connect with, the better your chances of landing those lucrative bookings.
✨Tip Number 2
Showcase your personality! When meeting clients, let your passion for live music and hospitality shine through. People want to work with someone who’s not just professional but also genuinely excited about creating unforgettable experiences.
✨Tip Number 3
Follow up like a pro! After initial meetings or enquiries, make sure to keep the conversation going. A simple follow-up can turn a maybe into a yes, so don’t be shy about reaching out and reminding them of the amazing experiences you can offer.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who thrive in a fast-paced environment. By applying directly, you’ll show us that you’re serious about joining the team and bringing the party to life at The Piano Works.
We think you need these skills to ace Sales & Events Manager – Business Development – The Piano Works
Some tips for your application 🫡
Show Your Passion for Live Music: When you're writing your application, let your love for live music and hospitality shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating unforgettable experiences for our guests.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience in sales and events management. We’re looking for someone who can drive bookings and build relationships, so showcase any past successes in these areas!
Be Personable and Engaging: Your written application should reflect your personality! Use a friendly tone and be engaging, as we value communication skills highly. Remember, you’ll be the face of The Piano Works, so let us see your vibrant character in your writing.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Nightcap
✨Know Your Venue Inside Out
Before the interview, make sure you’re familiar with The Piano Works and its unique offerings. Understand their live music concept, the types of events they host, and what sets them apart from other venues. This knowledge will help you demonstrate your passion for the brand and show that you’re genuinely interested in contributing to their success.
✨Showcase Your Sales Skills
Prepare specific examples of how you've successfully driven sales or managed events in the past. Be ready to discuss your strategies for building client relationships and converting enquiries into bookings. Highlight any experience you have with CRM systems like Collins or OpenTable, as this will be a plus in showcasing your organisational skills.
✨Bring Fresh Ideas to the Table
Think about innovative ways to attract new clients and enhance the guest experience at The Piano Works. During the interview, share your ideas on potential events or marketing strategies that could boost bookings. This will show your proactive mindset and ability to think commercially, which is key for the role.
✨Be Personable and Engaging
Since this role is all about building relationships, it’s crucial to come across as confident and personable during your interview. Practice your communication skills and be prepared to engage with the interviewers. Show your enthusiasm for hospitality and live entertainment, as this energy will resonate well with the team.