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- Tasks: Lead exciting marketing campaigns for over 46 bars and attractions in London.
- Company: Join a dynamic company focused on hospitality and entertainment, driving local brand presence.
- Benefits: Enjoy competitive salary, bonuses, and access to top-tier marketing resources.
- Why this job: Make a real impact by connecting with local audiences and enhancing brand visibility.
- Qualifications: Experience in local marketing, especially in hospitality or B2C sectors is essential.
- Other info: Work collaboratively with a high-performing team and manage diverse marketing channels.
The predicted salary is between 42000 - 84000 £ per year.
Portfolio Manager £50-60,000 plus Bonus
The Portfolio Marketing Manager leads the execution of venue specific marketing campaigns across digital and traditional channels, with a clear focus on driving footfall, increasing bookings and strengthening local brand presence. They play a key role in reaching new customers and deepening engagement with existing audiences. They are the driving force behind delivering measurable results at a local level, across all marketing touchpoints and initiatives from in venue branding, content and PR through to digital campaigns and organic local SERP results. You will be a generalist with the skills to organise and direct agencies and specialist in house practitioners to deliver the needs of the venue.
Covering a portfolio of more than 46 bars and attractions across 12 exciting brands, this role will be responsible for the commercial growth and brand development for a range of our brands. Each campaign is tailored to the needs of the individual venue while remaining aligned with wider brand, group and commercial partner objectives. From launching supplier collaborations to delivering impactful local initiatives, the Portfolio Marketing Manager plays a vital role in turning central brand strategy into tangible success within each brand.
You are not expected to have hands-on expertise in every channel, but you must be confident in connecting the dots across the full marketing mix. Success in this role comes from knowing how to brief effectively, challenge constructively and guide activity across agencies and internal teams to deliver results. With the support of a small, high-performing central marketing team and a trusted network of specialist agencies, you will have access to top-tier strategic and delivery resources. The focus is on your ability to organise, implement, evaluate and adapt, using data and insights to inform decisions and maximise impact. Experience managing external partners and driving value from agency relationships is essential, as is the ability to balance local execution with wider group priorities.
Key Responsibilities
- Plan and deliver local marketing campaigns to drive footfall, increase bookings and grow brand awareness across London venues, including the activation of supplier and commercial partner initiatives at venue level.
- Execute integrated campaigns across digital (paid social, email, listings, local SEO) and traditional (print, signage, in-venue) channels.
- Coordinate and deliver venue-led social content activities that support broader content and engagement goals.
- Build and maintain relationships with local influencers, press contacts and event partners to amplify brand visibility and reputation
- Collaborate closely with General Managers (GMs) and Business Development Managers (BDMs) to identify and deliver both proactive and reactive local marketing opportunities
- Manage the planning, creation and timely distribution of venue specific marketing materials such as posters, menus and signage, ensuring all assets are on brand, impactful and tailored to each location
- Leverage marketing technology and data insights to improve local performance, using tools such as search trend analysis, CRM segmentation and listings platforms to increase visibility, engagement and conversion
- Passionate about data and results driven, you will be responsible for reporting performance and driving data driven regional decisions.
Behaviours
- Strong organisational skills and a tactical, results-focused approach to executing marketing campaigns
- Ability to build and maintain effective relationships with venue General Managers, external partners and local promoters
- Adaptable and comfortable working across multiple cities while managing shifting priorities and demands
- Excellent communication skills, ensuring clear and collaborative working across departments and stakeholders
Experience
- Proven experience in local marketing within the hospitality, nightlife or food and drink sectors. Experience in parallel B2C or booking-led industries will also be considered.
- Proven ability to deliver venue specific and regional campaigns that drive footfall, bookings and local engagement, with experience of working as part of a central marketing team
- Demonstrable experience in localised digital marketing, analytics and insight — including but not limited to Advertising, UTM parameters, Google Analytics, marketing technology platforms and attribution modelling.
- Demonstrable experience and success of delivering results across the entire marketing mix
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Portfolio Marketing Manager employer: Nightcap
Contact Detail:
Nightcap Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Portfolio Marketing Manager
✨Tip Number 1
Familiarise yourself with the specific brands and venues in our portfolio. Understanding their unique characteristics and target audiences will help you tailor your approach during interviews and discussions, showcasing your ability to connect with each brand's identity.
✨Tip Number 2
Network with professionals in the hospitality and marketing sectors. Attend industry events or engage with local influencers and press contacts to build relationships that could be beneficial for the role. This will demonstrate your proactive approach to relationship-building, a key aspect of the job.
✨Tip Number 3
Prepare to discuss your experience with data-driven marketing strategies. Be ready to share examples of how you've used analytics to inform decisions and improve campaign performance, as this is crucial for the Portfolio Marketing Manager role.
✨Tip Number 4
Showcase your organisational skills by discussing past projects where you successfully managed multiple campaigns simultaneously. Highlight your ability to adapt to shifting priorities, which is essential for executing venue-specific marketing initiatives effectively.
We think you need these skills to ace Portfolio Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in local marketing, particularly within the hospitality or nightlife sectors. Emphasise any campaigns you've executed that drove footfall and bookings.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role by discussing how you would approach executing venue-specific marketing campaigns. Mention your ability to work with agencies and internal teams to achieve results.
Showcase Data-Driven Success: Include specific examples of how you've used data and insights to inform marketing decisions in previous roles. Highlight any tools or platforms you've used, such as Google Analytics or CRM systems.
Highlight Relationship Management Skills: Discuss your experience in building relationships with external partners, influencers, and local promoters. Provide examples of how these relationships have contributed to successful marketing initiatives.
How to prepare for a job interview at Nightcap
✨Know Your Campaigns
Familiarise yourself with successful marketing campaigns in the hospitality sector. Be ready to discuss how you would tailor these strategies for different venues, showcasing your understanding of localised marketing.
✨Showcase Your Data Skills
Prepare to talk about how you've used data and insights to drive marketing decisions in the past. Highlight specific tools you've used, like Google Analytics or CRM platforms, and be ready to explain how they informed your strategies.
✨Build Relationships
Emphasise your experience in building relationships with external partners and local influencers. Share examples of how these connections have amplified brand visibility and contributed to successful campaigns.
✨Demonstrate Adaptability
Be prepared to discuss how you've managed shifting priorities in previous roles. Provide examples of how you've successfully executed multiple campaigns across different locations while maintaining a focus on results.
