At a Glance
- Tasks: Drive corporate and private event bookings, creating unforgettable experiences for guests.
- Company: Join The Piano Works, a vibrant live music venue in London.
- Benefits: Up to £34,000 salary, uncapped bonuses, discounts, and early pay access.
- Other info: Dynamic, energetic environment with opportunities for growth and networking.
- Why this job: Be part of an exciting team that brings unforgettable nights to life.
- Qualifications: Experience in hospitality sales and a passion for live entertainment.
The predicted salary is between 34000 - 34000 € per year.
At The Piano Works, every night is powered by live music, audience requests and unforgettable moments. From singalongs and dancing on tables to packed corporate parties and late-night celebrations, we create experiences that guests genuinely remember. We’re looking for a commercially driven Sales & Events Manager to help grow bookings, events and revenue across the brand. This role is perfect for someone who thrives in hospitality, loves live entertainment and knows how to turn enquiries into incredible nights out. You’ll play a key role in bringing the party to life — driving corporate and private event bookings, building strong client relationships and helping more guests discover the unique energy of The Piano Works.
What you’ll be doing:
- Driving new business
- Proactively identifying and winning new business across corporate events, celebrations, Christmas parties and private hires
- Building relationships with event agencies, corporate clients, PA networks and key accounts
- Growing repeat business and long-term client relationships
- Spotting opportunities to maximise bookings, pre-sales and revenue
- Representing The Piano Works at networking events, showcases and industry events
- Bringing fresh ideas and commercial thinking to help grow one of London’s most exciting live music brands
Managing enquiries & converting sales:
- Handling inbound and proactive enquiries and turning them into confirmed bookings
- Creating tailored proposals that showcase the unique live music experience and atmosphere of the brand
- Managing your pipeline from enquiry through to confirmation with strong follow-up and relationship building
- Helping clients create unforgettable nights for their teams, guests and celebrations
- Working towards sales targets and revenue goals in a fast-paced, high-energy environment
Creating unforgettable client experiences:
- Acting as the key point of contact for clients throughout the booking journey
- Hosting site visits, tastings and client meetings
- Showcasing the energy, entertainment and versatility of the venues
- Delivering a standout client experience that drives repeat business and referrals
- Building relationships with clients who want something more exciting than a standard event space
Working closely with operations & marketing:
- Collaborating with venue and operations teams to ensure events run smoothly
- Working closely with marketing on campaigns, seasonal activity and key sales periods
- Keeping CRM and booking systems updated with leads, bookings and client communication
- Feeding back customer insights, trends and opportunities to support continued commercial growth
What we’re looking for:
- Experience in hospitality sales, events, venue bookings or business development
- A proven track record of building relationships and driving revenue
- Experience managing corporate and private event enquiries from initial enquiry to confirmation
- A confident, outgoing personality with excellent communication skills
- Someone highly organised who can manage multiple enquiries and priorities
- Experience with Collins, SevenRooms, OpenTable, DesignMyNight or similar systems would be a strong advantage
- A passion for hospitality, nightlife, live music and creating memorable experiences
- Someone who thrives in a fast-paced, social and energetic environment
You’ll do well in this role if you are:
- Commercially minded and motivated by hitting targets
- Confident, personable and naturally relationship-driven
- Excited by live entertainment, events and hospitality
- Proactive and good at spotting opportunities
- Comfortable networking and building new connections
- Organised and capable of managing a busy sales pipeline
- Passionate about delivering brilliant guest experiences
Why join us?
- Up to £34,000 salary + bonus/commission scheme (uncapped) OTE £50-55k
- Up to 50% discount on food and drink across all Nightcap venues
- Wagestream access, giving you early access to your pay when you need it
- Access to our discount portal with discounts across a wide range of brands and businesses
- Employee Assistance Programme (EAP) offering support with mental health, wellbeing, finances and more
- 4x salary life assurance for added peace of mind
- The opportunity to work for one of London’s most exciting live music and nightlife brands
- A fun, energetic and social working environment where no two nights are the same
Sales & Events Manager – Business Development – The Piano Works employer: Nightcap PLC
At The Piano Works, we pride ourselves on being an exceptional employer, offering a vibrant and dynamic work culture that thrives on live music and unforgettable experiences. As a Sales & Events Manager, you'll enjoy competitive compensation with uncapped bonuses, access to exclusive discounts, and a supportive environment that fosters personal and professional growth. Join us in creating memorable events while working alongside passionate individuals in one of London's most exciting nightlife venues.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Events Manager – Business Development – The Piano Works
✨Tip Number 1
Get out there and network! Attend industry events, showcases, and any gatherings where you can meet potential clients. The more people you connect with, the better your chances of landing those exciting bookings.
✨Tip Number 2
Showcase your personality! When you're meeting clients or handling enquiries, let your passion for live music and hospitality shine through. People want to work with someone who’s enthusiastic and knows how to create unforgettable experiences.
✨Tip Number 3
Follow up like a pro! After initial meetings or enquiries, make sure to keep the conversation going. A simple follow-up can turn a maybe into a yes, so don’t be shy about reaching out and reminding them of the amazing experiences you can offer.
✨Tip Number 4
Use our website to apply! We’re always on the lookout for talent that fits our vibe. By applying through our site, you’ll get noticed quicker and have a better chance of joining our energetic team at The Piano Works.
We think you need these skills to ace Sales & Events Manager – Business Development – The Piano Works
Some tips for your application 🫡
Show Your Passion for Live Music:When you're writing your application, let your love for live music and hospitality shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating unforgettable experiences for our guests.
Tailor Your Application:Make sure to customise your application to highlight your relevant experience in sales and events management. We’re all about those unique moments, so show us how your skills can help bring the party to life at The Piano Works!
Be Personable and Engaging:Your written application should reflect your outgoing personality. Use a friendly tone and engage us with your communication skills. Remember, we’re looking for someone who can build strong relationships, so let that come across in your writing!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Nightcap PLC
✨Know Your Venue
Before the interview, make sure you know The Piano Works inside out. Familiarise yourself with their unique offerings, the atmosphere they create, and their target audience. This will help you demonstrate your passion for the venue and how you can contribute to its success.
✨Showcase Your Sales Skills
Prepare specific examples of how you've successfully driven sales in previous roles. Be ready to discuss your strategies for building client relationships and converting enquiries into bookings. Highlight any experience you have with corporate events or private hires, as this is key for the role.
✨Bring Fresh Ideas
Think about innovative ways to attract new business and enhance client experiences. During the interview, share your ideas on how to maximise bookings and create unforgettable events. This shows that you're proactive and ready to contribute to the brand's growth.
✨Demonstrate Your Passion
Let your enthusiasm for live music and hospitality shine through. Talk about your experiences in similar environments and why you love creating memorable moments for guests. A genuine passion can set you apart from other candidates and resonate well with the interviewers.
