At a Glance
- Tasks: Lead digital marketing strategies to boost awareness and revenue for multiple late-night venues.
- Company: Dynamic hospitality group focused on innovative digital marketing.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with exciting projects and career advancement opportunities.
- Why this job: Join a fast-paced team and make a real impact on brand success through digital innovation.
- Qualifications: Experience in digital marketing, paid media, and performance analytics is essential.
The predicted salary is between 45000 - 55000 £ per year.
Digital marketing plays a key role in driving awareness, bookings and revenue across our portfolio of late-night hospitality venues. As Digital Marketing Manager, you’ll lead paid media, website performance and digital campaign delivery across multiple brands, helping turn customer engagement into measurable commercial results.
This role would suit someone with experience in digital marketing, paid media, performance marketing or multi-site brand marketing, who enjoys using data, campaigns and digital platforms to drive awareness, bookings and revenue growth. You’ll play a key role in delivering digital strategy across multiple brands, managing paid media performance, improving customer journeys and identifying new opportunities to grow bookings and commercial performance across all digital channels.
What you’ll be doing:
- Driving digital performance
- Developing and delivering digital marketing strategy across multiple brands
- Translating campaign plans into high-performing digital activity across paid media, web and digital platforms
- Using data and reporting to continuously improve performance across all digital touchpoints
- Monitoring and improving key metrics including traffic, conversion, ROAS, CPA and booking performance
- Identifying opportunities for digital growth across new and existing channels
- Working closely with sales and operations teams to support key trading periods and venue performance
- Managing paid media campaigns
- Owning and managing paid media activity across Meta, Google, paid social, display and other digital channels
- Setting budgets, managing spend and maximising ROI across campaigns
- Working closely with social media and marketing teams to align paid activity with wider campaigns and brand objectives
- Continuously testing, learning and optimising campaigns to improve performance and efficiency
- Working with external agencies and platform partners where required
- Website & customer journey optimisation
- Managing website updates and optimisation across all brands
- Ensuring websites remain up to date, user-friendly and commercially effective
- Monitoring customer journeys and identifying opportunities to improve conversion
- Supporting SEO improvements, website performance and digital user experience
- Managing booking widgets and ensuring a smooth digital booking journey across all channels
- Campaign delivery & collaboration
- Supporting brand campaigns, promotions, venue launches and key trading periods through digital activation
- Working collaboratively across CRM, social media, sales and operations teams
- Ensuring digital activity is aligned across paid media, websites, CRM and social channels
- Delivering campaigns at pace while maintaining strong attention to detail and brand consistency
- Providing insight and recommendations to improve campaign effectiveness and commercial performance
What we’re looking for:
- Experience in digital marketing, performance marketing or paid media
- Strong experience managing paid media campaigns with clear ROI focus
- Experience managing websites and improving customer conversion journeys
- Confident using analytics and reporting tools such as Google Analytics and ad platforms
- Comfortable managing multiple campaigns, brands or priorities at once
- Commercially minded with a strong understanding of how digital drives bookings and revenue
- Strong organisational skills and attention to detail
- Someone who enjoys working in a fast-paced, collaborative and commercially focused environment
- Experience within hospitality, leisure or consumer-facing brands would be a strong advantage
You’ll do well in this role if you are:
- Commercially minded and motivated by results
- Data-led and confident using insight to improve performance
- Proactive and good at spotting opportunities quickly
- Collaborative and comfortable working cross-functionally
- Detail-focused with strong standards across campaign delivery
- Organised and able to manage multiple campaigns and priorities at once
- Comfortable working at pace across multiple brands and trading periods
Multi-Brand Digital Marketing & Growth Lead in London employer: Nightcap PLC
As a leading player in the late-night hospitality sector, we pride ourselves on fostering a dynamic and collaborative work environment where creativity and data-driven strategies thrive. Our commitment to employee growth is evident through continuous training opportunities and a culture that encourages innovation, making us an excellent employer for those looking to make a meaningful impact in digital marketing. Located in a vibrant area, our team enjoys the unique advantage of working in a fast-paced industry while benefiting from a supportive atmosphere that values each individual's contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Multi-Brand Digital Marketing & Growth Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your digital marketing successes. This is your chance to demonstrate how you've driven growth and improved performance in past roles.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out to companies you admire, like us at StudySmarter, and express your interest. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Prepare for interviews by knowing your stuff! Research the company’s digital strategy and come armed with ideas on how you can contribute. Show them you’re not just another candidate, but the perfect fit for their team.
We think you need these skills to ace Multi-Brand Digital Marketing & Growth Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Multi-Brand Digital Marketing & Growth Lead role. Highlight your experience in digital marketing, paid media, and performance marketing, and show us how you can drive awareness and revenue growth across multiple brands.
Show Off Your Data Skills:Since this role is all about using data to improve performance, don’t forget to mention your experience with analytics tools like Google Analytics. Share specific examples of how you've used data to optimise campaigns and boost conversion rates.
Demonstrate Your Collaborative Spirit:We love a team player! In your application, highlight any experiences where you’ve worked cross-functionally with sales, operations, or other teams. Show us how you can support brand campaigns and ensure alignment across various digital channels.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Nightcap PLC
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around paid media and performance marketing. Be ready to discuss specific campaigns you've managed and how they drove results, as this role is all about turning customer engagement into measurable outcomes.
✨Showcase Your Data Skills
Since this position requires a strong focus on analytics, come prepared with examples of how you've used data to improve campaign performance. Familiarise yourself with tools like Google Analytics and be ready to explain how you've monitored key metrics like ROAS and CPA in your previous roles.
✨Demonstrate Your Collaborative Spirit
This role involves working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've worked with sales, operations, or social media teams to deliver successful campaigns and ensure brand consistency.
✨Prepare for Fast-Paced Scenarios
Given the dynamic nature of the hospitality industry, be ready to discuss how you've managed multiple campaigns or priorities at once. Think of specific instances where you thrived under pressure and delivered results, as this will show you're a great fit for their fast-paced environment.
