At a Glance
- Tasks: Lead digital marketing strategies and optimise campaigns for multiple brands in the hospitality sector.
- Company: Dynamic late-night hospitality group focused on innovation and growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Fast-paced environment with collaborative teams and exciting growth opportunities.
- Why this job: Make a real impact by driving bookings and revenue through creative digital strategies.
- Qualifications: Experience in digital marketing, paid media, and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
Digital marketing plays a key role in driving awareness, bookings and revenue across our portfolio of late-night hospitality venues. As Digital Marketing Manager, you’ll lead paid media, website performance and digital campaign delivery across multiple brands, helping turn customer engagement into measurable commercial results.
This role would suit someone with experience in digital marketing, paid media, performance marketing or multi-site brand marketing, who enjoys using data, campaigns and digital platforms to drive awareness, bookings and revenue growth. You’ll play a key role in delivering digital strategy across multiple brands, managing paid media performance, improving customer journeys and identifying new opportunities to grow bookings and commercial performance across all digital channels.
What you’ll be doing:
- Driving digital performance
- Developing and delivering digital marketing strategy across multiple brands
- Translating campaign plans into high-performing digital activity across paid media, web and digital platforms
- Using data and reporting to continuously improve performance across all digital touchpoints
- Monitoring and improving key metrics including traffic, conversion, ROAS, CPA and booking performance
- Identifying opportunities for digital growth across new and existing channels
- Working closely with sales and operations teams to support key trading periods and venue performance
- Managing paid media campaigns
- Owning and managing paid media activity across Meta, Google, paid social, display and other digital channels
- Setting budgets, managing spend and maximising ROI across campaigns
- Working closely with social media and marketing teams to align paid activity with wider campaigns and brand objectives
- Continuously testing, learning and optimising campaigns to improve performance and efficiency
- Working with external agencies and platform partners where required
- Website & customer journey optimisation
- Managing website updates and optimisation across all brands
- Ensuring websites remain up to date, user-friendly and commercially effective
- Monitoring customer journeys and identifying opportunities to improve conversion
- Supporting SEO improvements, website performance and digital user experience
- Managing booking widgets and ensuring a smooth digital booking journey across all channels
- Campaign delivery & collaboration
- Supporting brand campaigns, promotions, venue launches and key trading periods through digital activation
- Working collaboratively across CRM, social media, sales and operations teams
- Ensuring digital activity is aligned across paid media, websites, CRM and social channels
- Delivering campaigns at pace while maintaining strong attention to detail and brand consistency
- Providing insight and recommendations to improve campaign effectiveness and commercial performance
What we’re looking for:
- Experience in digital marketing, performance marketing or paid media
- Strong experience managing paid media campaigns with clear ROI focus
- Experience managing websites and improving customer conversion journeys
- Confident using analytics and reporting tools such as Google Analytics and ad platforms
- Comfortable managing multiple campaigns, brands or priorities at once
- Commercially minded with a strong understanding of how digital drives bookings and revenue
- Strong organisational skills and attention to detail
- Someone who enjoys working in a fast-paced, collaborative and commercially focused environment
- Experience within hospitality, leisure or consumer-facing brands would be a strong advantage
You’ll do well in this role if you are:
- Commercially minded and motivated by results
- Data-led and confident using insight to improve performance
- Proactive and good at spotting opportunities quickly
- Collaborative and comfortable working cross-functionally
- Detail-focused with strong standards across campaign delivery
- Organised and able to manage multiple campaigns and priorities at once
- Comfortable working at pace across multiple brands and trading periods
Digital Marketing Manager in London employer: Nightcap PLC
As a leading player in the late-night hospitality sector, we pride ourselves on fostering a dynamic and collaborative work environment where creativity and data-driven strategies thrive. Our Digital Marketing Manager role offers not only competitive remuneration but also opportunities for professional growth, with access to cutting-edge tools and resources that empower you to drive impactful campaigns across multiple brands. Join us in a vibrant location that celebrates innovation and teamwork, ensuring your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing scene. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Include case studies of successful campaigns you've managed, especially those that drove bookings and revenue. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used analytics tools like Google Analytics to improve campaign performance. Employers love candidates who can back their strategies with solid data!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate digital marketers. Tailor your application to highlight your experience with paid media and customer journey optimisation, and let us know how you can help drive our brands forward.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Show Your Digital Savvy:Make sure to highlight your experience in digital marketing, especially with paid media and performance marketing. We want to see how you've used data to drive results, so don’t hold back on those metrics!
Tailor Your Application:Customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to align their application with what we’re looking for.
Be Results-Driven:When discussing your past roles, focus on the outcomes of your campaigns. Use numbers and examples to illustrate how you’ve improved traffic, conversion rates, or ROI. We’re all about measurable results here at StudySmarter!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Nightcap PLC
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around paid media and performance marketing. Be ready to discuss specific campaigns you've managed and the results they achieved, as this will show your practical experience and understanding of the role.
✨Data is Your Best Friend
Since this role heavily relies on data to drive decisions, come prepared with examples of how you've used analytics tools like Google Analytics to improve campaign performance. Highlight any key metrics you've monitored, such as ROAS or CPA, and how you’ve optimised them.
✨Showcase Your Collaborative Spirit
This position requires working closely with various teams, so be ready to share experiences where you've successfully collaborated across departments. Discuss how you’ve aligned digital strategies with sales and operations to achieve common goals, especially during key trading periods.
✨Be Ready to Discuss Customer Journeys
Understanding customer journeys is crucial for this role. Prepare to talk about how you've improved user experiences on websites and increased conversion rates. Share specific examples of changes you implemented and the positive impact they had on bookings and revenue.
