At a Glance
- Tasks: Lead digital marketing strategies and drive performance across multiple brands.
- Company: Exciting late-night hospitality group with a vibrant atmosphere.
- Benefits: Competitive salary, flexible hours, and opportunities for creative growth.
- Other info: Join a dynamic team and enjoy a fast-paced, fun work environment.
- Why this job: Make a real impact on brand visibility and revenue through innovative digital campaigns.
- Qualifications: Experience in digital marketing, paid media, and data-driven decision making.
The predicted salary is between 40000 - 50000 £ per year.
Digital marketing plays a key role in driving awareness, bookings and revenue across our portfolio of late-night hospitality venues. As Digital Marketing Manager, you’ll lead paid media, website performance and digital campaign delivery across multiple brands, helping turn customer engagement into measurable commercial results. This role would suit someone with experience in digital marketing, paid media, performance marketing or multi-site brand marketing, who enjoys using data, campaigns and digital platforms to drive awareness, bookings and revenue growth.
You’ll play a key role in delivering digital strategy across multiple brands, managing paid media performance, improving customer journeys and identifying new opportunities to grow bookings and commercial performance across all digital channels.
What you’ll be doing:
- Driving digital performance
- Developing and delivering digital marketing strategy across multiple brands
- Translating campaign plans into high-performing digital activity across paid media, web and digital platforms
- Using data and reporting to continuously improve performance across all digital touchpoints
- Monitoring and improving key metrics including traffic, conversion, ROAS, CPA and booking performance
- Identifying opportunities for digital growth across new and existing channels
- Working closely with sales and operations teams to support key trading periods and venue performance
- Managing paid media campaigns
- Owning and managing paid media activity across Meta, Google, paid social, display and other digital channels
- Setting budgets, managing spend and maximising ROI across campaigns
- Working closely with social media and marketing teams to align paid activity with wider campaigns and brand objectives
- Continuously testing, learning and optimising campaigns to improve performance and efficiency
- Working with external agencies and platform partners where required
Digital Marketing Manager employer: Nightcap PLC
As a leading player in the late-night hospitality sector, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. Our Digital Marketing Manager role offers not only competitive benefits and opportunities for professional growth but also the chance to make a tangible impact on our brand's success across multiple venues. Join us in a vibrant location where creativity meets strategy, and be part of a team that values collaboration and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work in hospitality. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, metrics, and results. If you’ve improved ROAS or CPA in previous roles, make sure to highlight that. A strong portfolio can really set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Research companies you admire and reach out directly. Express your interest in their digital marketing efforts and how you can contribute. Sometimes, the best opportunities come from a simple email!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. Make sure your application reflects your understanding of digital marketing strategies and how you can drive performance across multiple brands. Let’s get you on board!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Show Your Digital Savvy:Make sure to highlight your experience in digital marketing, especially with paid media and performance marketing. We want to see how you've used data to drive results in previous roles, so don’t hold back on those numbers!
Tailor Your Application:Take the time to customise your CV and cover letter for this role. We love seeing candidates who understand our brand and can articulate how their skills align with our goals in driving awareness and revenue across multiple venues.
Be Data-Driven:Since we’re all about using data to improve performance, make sure to include specific examples of how you’ve monitored and improved key metrics in your past roles. This will show us that you’re not just a creative thinker but also a results-oriented marketer.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Nightcap PLC
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Be ready to discuss your experience with paid media, performance marketing, and how you've used data to drive results. This shows you're not just familiar with the concepts but can apply them effectively.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've managed. Highlight the metrics that matter, like ROAS and CPA, and explain how you improved these figures. This will demonstrate your ability to translate strategy into measurable outcomes.
✨Understand the Brand Portfolio
Familiarise yourself with the different brands under the company's umbrella. Knowing their unique selling points and target audiences will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's digital strategy and future growth opportunities. This not only shows your enthusiasm for the role but also your strategic thinking. It’s a great way to engage with the interviewers and leave a lasting impression.
