At a Glance
- Tasks: Create and manage engaging social media content for exciting hospitality brands.
- Company: Dynamic late-night hospitality company with a vibrant culture.
- Benefits: Flexible hours, creative environment, and opportunities for growth.
- Other info: Perfect for trendsetters who thrive in collaborative settings.
- Why this job: Join a fast-paced team and shape brand stories across social platforms.
- Qualifications: Experience in social media or digital marketing; creativity is key!
The predicted salary is between 30000 - 40000 £ per year.
Social media plays a key role in shaping how our brands connect with guests, drive engagement and stay relevant across the late-night hospitality market. As Social Media Executive, you’ll support the planning, creation and delivery of social content across multiple brands, helping bring campaigns, venues and brand personalities to life across digital platforms. This role would suit someone with experience in social media, content creation or digital marketing, who enjoys creating engaging content, spotting trends and working in a fast-paced, social and creative environment.
You’ll play a key role in managing organic social activity, supporting content creation, maintaining brand tone of voice and helping drive audience engagement across a portfolio of exciting hospitality brands.
What you’ll be doing:
- Supporting social media activity
- Supporting the delivery of organic social media activity across multiple brands
- Managing and scheduling content across Instagram, TikTok, Facebook and other relevant platforms
- Helping maintain the central social media calendar across campaigns, launches and key trading periods
- Working closely with marketing teams to support wider brand and campaign activity
- Identifying trends, cultural moments and content opportunities relevant to each brand
Content creation & coordination:
- Editing and adapting content into platform-appropriate formats
- Supporting content shoots and content capture across venues and campaigns
- Working with content creators, freelancers, photographers and videographers where required
- Ensuring content is engaging, on-brand and aligned to each platform and audience
- Writing captions and supporting content planning across multiple channels
Brand voice & community engagement:
- Helping maintain tone of voice and brand consistency across all social channels
- Supporting community engagement and audience interaction across platforms
- Monitoring audience sentiment and helping identify opportunities to increase engagement and reach
- Ensuring content reflects each brand’s personality, audience and occasion
Venue & campaign support:
- Working closely with venue teams to support local social content and campaign activity
- Sharing content guidance and supporting best practice across venues
- Supporting launches, events, promotions and key trading periods through social activity
- Helping ensure campaigns are aligned across social, CRM and digital channels
Performance & reporting:
- Monitoring content performance across all social channels
- Tracking engagement, reach, follower growth and content performance
- Using insight and reporting to help improve future content planning
- Supporting the wider marketing team with reporting and campaign analysis
- Identifying opportunities to improve workflow, planning and content performance using AI and digital tools
What we’re looking for:
- Experience in social media, content creation or digital marketing
- Strong understanding of Instagram, TikTok, Facebook and other social platforms
- Confident creating, editing and scheduling content across multiple channels
- A good understanding of social trends, audience engagement and platform best practice
- Strong attention to detail and organisational skills
- Comfortable managing multiple brands, campaigns or priorities at once
- Confident communicator with strong written and verbal communication skills
- Someone who enjoys working in a fast-paced, collaborative and creative environment
- Experience within hospitality, nightlife, leisure or consumer-facing brands would be a strong advantage
You’ll do well in this role if you are:
- Creative and good at spotting trends and content opportunities
- Social-first and passionate about digital culture and audience engagement
- Hands-on and comfortable creating and adapting content quickly
- Commercially aware and understands how social supports bookings, awareness and guest engagement
- Collaborative and comfortable working across marketing, operations and venue teams
- Organised and able to manage a busy content schedule
- Energetic and comfortable working across multiple brands and campaigns at pace
Social Media Executive in City of Westminster employer: Nightcap PLC
As a Social Media Executive in the vibrant late-night hospitality sector, you'll thrive in a dynamic and creative environment that values innovation and engagement. Our company fosters a collaborative culture where your ideas are encouraged, and you'll have ample opportunities for professional growth while working with exciting brands. With a focus on employee well-being and a commitment to staying ahead of social trends, we offer a unique chance to make a meaningful impact in the digital landscape of hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in City of Westminster
✨Tip Number 1
Get your social media game on point! Start by following the brands you’re interested in and engage with their content. This will not only help you understand their tone of voice but also show your genuine interest when you connect with them.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meet-ups related to social media and hospitality. You never know who you might bump into that could lead to your next opportunity!
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your best social media content. Whether it’s posts, campaigns, or analytics reports, having tangible examples will make you stand out when you apply through our website.
✨Tip Number 4
Stay ahead of the trends! Regularly check out what’s buzzing on platforms like TikTok and Instagram. Being able to discuss current trends during interviews will demonstrate your passion and knowledge about the industry.
We think you need these skills to ace Social Media Executive in City of Westminster
Some tips for your application 🫡
Show Off Your Social Skills:Make sure to highlight your experience in social media and content creation. We want to see how you've engaged audiences and brought brands to life online, so share specific examples of your work!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the job description. Mention your understanding of different platforms like Instagram and TikTok, and how you can use them to drive engagement.
Be Creative with Your Content:Since this role is all about creativity, don’t hesitate to showcase your unique style. Include links to your portfolio or any relevant social media accounts where we can see your content in action!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and it helps us keep track of your application. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Nightcap PLC
✨Know Your Platforms
Make sure you’re well-versed in the ins and outs of Instagram, TikTok, and Facebook. Familiarise yourself with the latest trends and features on these platforms, as well as how they can be leveraged for brand engagement. This will show that you’re not just a user but someone who understands how to create impactful content.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your content creation skills. Include examples of engaging posts, campaigns you've worked on, and any metrics that demonstrate your success. Being able to discuss your creative process and how you adapt content for different audiences will impress interviewers.
✨Understand Brand Voice
Research the brands you’ll be working with and understand their tone of voice. Be ready to discuss how you would maintain this voice across various social channels. Showing that you can align your content with the brand’s personality will set you apart from other candidates.
✨Engagement is Key
Be prepared to talk about how you’ve previously driven audience engagement. Share specific strategies you’ve used to boost interaction and how you’ve monitored performance. Highlighting your analytical skills and ability to adapt based on insights will demonstrate your value in a fast-paced environment.
