At a Glance
- Tasks: Lead digital marketing strategies to boost bookings and revenue across multiple brands.
- Company: Dynamic hospitality group focused on late-night venues and innovative marketing.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a collaborative team passionate about hospitality and customer engagement.
- Why this job: Make a real impact in a fast-paced environment while driving digital success.
- Qualifications: Experience in digital marketing, paid media, and performance analytics required.
The predicted salary is between 45000 - 55000 £ per year.
Digital marketing plays a key role in driving awareness, bookings and revenue across our portfolio of late-night hospitality venues. As Digital Marketing Manager, you’ll lead paid media, website performance and digital campaign delivery across multiple brands, helping turn customer engagement into measurable commercial results.
This role would suit someone with experience in digital marketing, paid media, performance marketing or multi-site brand marketing, who enjoys using data, campaigns and digital platforms to drive awareness, bookings and revenue growth. You’ll play a key role in delivering digital strategy across multiple brands, managing paid media performance, improving customer journeys and identifying new opportunities to grow bookings and commercial performance across all digital channels.
What you’ll be doing:
- Driving digital performance
- Developing and delivering digital marketing strategy across multiple brands
- Translating campaign plans into high-performing digital activity across paid media, web and digital platforms
- Using data and reporting to continuously improve performance across all digital touchpoints
- Monitoring and improving key metrics including traffic, conversion, ROAS, CPA and booking performance
- Identifying opportunities for digital growth across new and existing channels
- Working closely with sales and operations teams to support key trading periods and venue performance
- Managing paid media campaigns
- Owning and managing paid media activity across Meta, Google, paid social, display and other digital channels
- Setting budgets, managing spend and maximising ROI across campaigns
- Working closely with social media and marketing teams to align paid activity with wider campaigns and brand objectives
- Continuously testing, learning and optimising campaigns to improve performance and efficiency
- Working with external agencies and platform partners where required
- Website & customer journey optimisation
- Managing website updates and optimisation across all brands
- Ensuring websites remain up to date, user-friendly and commercially effective
- Monitoring customer journeys and identifying opportunities to improve conversion
- Supporting SEO improvements, website performance and digital user experience
- Managing booking widgets and ensuring a smooth digital booking journey across all channels
- Campaign delivery & collaboration
- Supporting brand campaigns, promotions, venue launches and key trading periods through digital activation
- Working collaboratively across CRM, social media, sales and operations teams
- Ensuring digital activity is aligned across paid media, websites, CRM and social channels
- Delivering campaigns at pace while maintaining strong attention to detail and brand consistency
- Providing insight and recommendations to improve campaign effectiveness and commercial performance
What we’re looking for:
- Experience in digital marketing, performance marketing or paid media
- Strong experience managing paid media campaigns with clear ROI focus
- Experience managing websites and improving customer conversion journeys
- Confident using analytics and reporting tools such as Google Analytics and ad platforms
- Comfortable managing multiple campaigns, brands or priorities at once
- Commercially minded with a strong understanding of how digital drives bookings and revenue
- Strong organisational skills and attention to detail
- Someone who enjoys working in a fast-paced, collaborative and commercially focused environment
- Experience within hospitality, leisure or consumer-facing brands would be a strong advantage
You’ll do well in this role if you are:
- Commercially minded and motivated by results
- Data-led and confident using insight to improve performance
- Proactive and good at spotting opportunities quickly
- Collaborative and comfortable working cross-functionally
- Detail-focused with strong standards across campaign delivery
- Organised and able to manage multiple campaigns and priorities at once
- Comfortable working at pace across multiple brands and trading periods
Multi-Brand Digital Marketing & Growth Lead in City of Westminster employer: Nightcap PLC
As a leading player in the late-night hospitality sector, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our employees to thrive. With a strong focus on digital marketing innovation, we offer exceptional growth opportunities, competitive benefits, and a vibrant environment where creativity and data-driven strategies come together to drive success across multiple brands. Join us to be part of a team that values your contributions and supports your professional development in a fast-paced, rewarding industry.
StudySmarter Expert Advice🤫
We think this is how you could land Multi-Brand Digital Marketing & Growth Lead in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their digital strategy and think about how you can contribute to their growth. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t just apply anywhere; focus on companies that excite you! Use our website to find roles that match your passion for digital marketing and growth. It’s all about finding the right fit for both you and the employer.
We think you need these skills to ace Multi-Brand Digital Marketing & Growth Lead in City of Westminster
Some tips for your application 🫡
Show Your Digital Savvy:Make sure to highlight your experience in digital marketing and performance marketing. We want to see how you've used data and campaigns to drive results, so share specific examples that showcase your skills!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. This shows us you’re genuinely interested in the role and understand what we’re looking for.
Be Data-Driven:Since we love data, include metrics and results from your previous roles. Whether it’s improving conversion rates or managing budgets, numbers speak volumes and help us see your impact clearly.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Nightcap PLC
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around paid media and performance marketing. Be ready to discuss specific campaigns you've managed and how they drove results, as this role is all about turning customer engagement into measurable outcomes.
✨Showcase Your Data Skills
Since this position requires a strong focus on analytics, come prepared with examples of how you've used data to improve campaign performance. Familiarise yourself with tools like Google Analytics and be ready to explain how you've monitored key metrics like ROAS and CPA in your previous roles.
✨Demonstrate Your Collaborative Spirit
This role involves working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've worked with sales, operations, or social media teams to deliver successful campaigns, showing that you're a team player who can drive results together.
✨Prepare for Fast-Paced Scenarios
Given the dynamic nature of the hospitality industry, be ready to discuss how you've managed multiple campaigns or priorities at once. Think of specific instances where you thrived under pressure and maintained attention to detail, as this will show you're well-suited for a fast-paced environment.
