At a Glance
- Tasks: Lead digital marketing strategies and optimise campaigns for multiple brands in the hospitality sector.
- Company: Dynamic late-night hospitality group focused on innovation and growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Fast-paced environment with a focus on collaboration and commercial success.
- Why this job: Make a real impact by driving bookings and revenue through creative digital strategies.
- Qualifications: Experience in digital marketing, paid media, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Digital marketing plays a key role in driving awareness, bookings and revenue across our portfolio of late-night hospitality venues. As Digital Marketing Manager, you’ll lead paid media, website performance and digital campaign delivery across multiple brands, helping turn customer engagement into measurable commercial results.
This role would suit someone with experience in digital marketing, paid media, performance marketing or multi-site brand marketing, who enjoys using data, campaigns and digital platforms to drive awareness, bookings and revenue growth. You’ll play a key role in delivering digital strategy across multiple brands, managing paid media performance, improving customer journeys and identifying new opportunities to grow bookings and commercial performance across all digital channels.
What you’ll be doing:
- Driving digital performance
- Developing and delivering digital marketing strategy across multiple brands
- Translating campaign plans into high-performing digital activity across paid media, web and digital platforms
- Using data and reporting to continuously improve performance across all digital touchpoints
- Monitoring and improving key metrics including traffic, conversion, ROAS, CPA and booking performance
- Identifying opportunities for digital growth across new and existing channels
- Working closely with sales and operations teams to support key trading periods and venue performance
- Managing paid media campaigns
- Owning and managing paid media activity across Meta, Google, paid social, display and other digital channels
- Setting budgets, managing spend and maximising ROI across campaigns
- Working closely with social media and marketing teams to align paid activity with wider campaigns and brand objectives
- Continuously testing, learning and optimising campaigns to improve performance and efficiency
- Working with external agencies and platform partners where required
- Website & customer journey optimisation
- Managing website updates and optimisation across all brands
- Ensuring websites remain up to date, user-friendly and commercially effective
- Monitoring customer journeys and identifying opportunities to improve conversion
- Supporting SEO improvements, website performance and digital user experience
- Managing booking widgets and ensuring a smooth digital booking journey across all channels
- Campaign delivery & collaboration
- Supporting brand campaigns, promotions, venue launches and key trading periods through digital activation
- Working collaboratively across CRM, social media, sales and operations teams
- Ensuring digital activity is aligned across paid media, websites, CRM and social channels
- Delivering campaigns at pace while maintaining strong attention to detail and brand consistency
- Providing insight and recommendations to improve campaign effectiveness and commercial performance
What we’re looking for:
- Experience in digital marketing, performance marketing or paid media
- Strong experience managing paid media campaigns with clear ROI focus
- Experience managing websites and improving customer conversion journeys
- Confident using analytics and reporting tools such as Google Analytics and ad platforms
- Comfortable managing multiple campaigns, brands or priorities at once
- Commercially minded with a strong understanding of how digital drives bookings and revenue
- Strong organisational skills and attention to detail
- Someone who enjoys working in a fast-paced, collaborative and commercially focused environment
- Experience within hospitality, leisure or consumer-facing brands would be a strong advantage
You’ll do well in this role if you are:
- Commercially minded and motivated by results
- Data-led and confident using insight to improve performance
- Proactive and good at spotting opportunities quickly
- Collaborative and comfortable working cross-functionally
- Detail-focused with strong standards across campaign delivery
- Organised and able to manage multiple campaigns and priorities at once
- Comfortable working at pace across multiple brands and trading periods
Digital Marketing Manager in City of Westminster employer: Nightcap PLC
As a leading player in the late-night hospitality sector, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our employees to thrive. Our Digital Marketing Manager role offers not only competitive remuneration and benefits but also ample opportunities for professional growth and development within a fast-paced environment. Join us to make a tangible impact on our brands while enjoying the unique advantages of working in a vibrant industry that values creativity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital marketing campaigns, analytics reports, and any successful projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can improve their digital strategy and drive bookings. Tailor your answers to show you understand their brand and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager in City of Westminster
Some tips for your application 🫡
Show Off Your Digital Skills:Make sure to highlight your experience in digital marketing, especially with paid media and performance marketing. We want to see how you've used data to drive results, so don’t hold back on those metrics!
Tailor Your Application:Customise your CV and cover letter to reflect the specific requirements of the Digital Marketing Manager role. Use keywords from the job description to show us you understand what we’re looking for.
Be Data-Driven:Since this role is all about using data to improve performance, include examples of how you've used analytics tools like Google Analytics in your previous roles. Show us how you’ve turned insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Nightcap PLC
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around paid media and performance marketing. Be ready to discuss specific campaigns you've managed and the results they achieved, as this will show your hands-on experience and understanding of what drives bookings and revenue.
✨Showcase Your Data Skills
Since this role is heavily data-driven, be prepared to talk about how you've used analytics tools like Google Analytics to improve campaign performance. Bring examples of how you've monitored key metrics such as ROAS and CPA, and how those insights led to actionable changes in your strategy.
✨Demonstrate Your Collaborative Spirit
This position requires working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've partnered with sales, operations, or social media teams to deliver successful campaigns, ensuring everyone is aligned towards common goals.
✨Be Ready to Discuss Customer Journeys
Understanding customer journeys is crucial for this role. Prepare to discuss how you've optimised websites and improved conversion rates in past roles. Talk about specific strategies you've implemented to enhance user experience and drive bookings, as this will show your ability to think from the customer's perspective.
