At a Glance
- Tasks: Lead marketing initiatives for exciting music events and manage ad campaigns.
- Company: Join Night Group, a vibrant company passionate about nightlife and entertainment.
- Benefits: Flexible working hours, creative environment, and a supportive team.
- Other info: Work 4 days in Hackney and 1 day from home in a dynamic setting.
- Why this job: Make an impact in the music scene while showcasing your creativity and marketing skills.
- Qualifications: 5+ years in marketing, especially in events, with strong digital campaign experience.
The predicted salary is between 45000 - 55000 £ per year.
Night Group are seeking a talented and motivated
Senior Marketing Manager , with a focus on promoting and driving music and events across Night Tales, NT's Loft, Netil 360 and Palais.
You will be responsible for developing and implementing strategic marketing initiatives to promote our events.
This role requires someone who is confident in launching regular events and managing multiple ad campaigns.
You will lead on agent communications, social media posting and scheduling, ticket reporting and analysis, as well as running ads to drive table bookings.
We're looking for someone with a creative eye and a real passion for design, who understands digital engagement trends and can develop and deliver their own organic and paid content strategy.
You will work closely with our designers to create visually engaging, on-brand materials across our venues and events.
A strong analytical mind is also essential, with the ability to gather and interpret data, drive effective ad campaigns, manage ongoing competitor analysis and actively problem-solve to improve performance.
If you thrive in a fast-paced environment, work well as part of a team and are actively engaged in the industry, this could be the perfect opportunity for you.
Key Responsibilities
- Promoting shows at our venues - launching events and running multiple ad campaigns.
- Digital marketing: Utilise organic and paid advertising space, SEO, SEM to drive customer awareness, engagement, and acquisition.
- Manage ticketing, ticket reporting, and provide ticket report analysis.
- Manage the Night Tales Social Media Platforms, and their various sub-brands (PARAISO, Club Tales etc).
- Brand management: Continue to develop a strong brand identity for the Night Group venues, ensuring consistency across all marketing channels and venues.
- Creative content development: Collaborate with our designer to produce engaging and visually appealing marketing materials, including graphics, videos, photos, and written content for use across Linked In, Tik Tok & Instagram.
- Market research and analysis: Stay up to date with industry trends, conduct market research, and analyse customer data to identify opportunities for growth and optimise marketing strategies.
Qualifications and Skills
- Bachelor's degree in marketing, Business Administration, or a related field.
- +5 years' experience in a marketing position within the events & hospitality sector.
- +2 years' experience running paid advertising campaigns across Meta or Google ad campaigns.
What We Offer
- Opportunity to work in a creative and dynamic environment within a growing company.
- Flexible working arrangement: 4 days studio-based at our Hackney E8 location and 1 day working from home.
- A vibrant and supportive team that shares your passion for nightlife and entertainment.
- #J-18808-Ljbffr
Senior Marketing Manager employer: NIGHT GROUP
The Night Group is an exceptional employer that fosters a vibrant and creative work culture in the heart of London’s hospitality scene. With opportunities for professional growth and collaboration on exciting projects, employees are encouraged to innovate and express their creativity while enjoying the dynamic atmosphere of the city. Join us to be part of a team that values your contributions and offers a unique blend of flexibility and engagement in the world of events and branding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NIGHT GROUP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NIGHT GROUP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NIGHT GROUP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NIGHT GROUP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NIGHT GROUP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NIGHT GROUP:Show us that you’ve done your homework! In your application, briefly mention what you admire about NIGHT GROUP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NIGHT GROUP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NIGHT GROUP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NIGHT GROUP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
